Best Ever Media Publicity Pitching Checklist.

Here is the best checklist ever prepared for ensuring you are ready to begin pitching the media to be interviewed on TV, radio or in print. It will work for authors, small businesses and non-profits.

As America’s Leading Media Pitch Coach, I work with many clients that have tried and failed at pitching the media before coming to me. The most common mistake they made was using press releases. They found out the hard way, press releases are just not cost effective any longer. The second most common mistake is not having a pitch that appeals to the media, but more about that later.

The next most common mistake my new clients have made in the past was not being fully prepared before they began pitching the media. For a variety of reasons, they were not able to take advantage of interview opportunities that came up or their pitches fell flat because they were not properly prepared or targeted.

There is an old adage I read somewhere. It says each of us is given second chances every day of our lives. They are there for the taking; it’s just that we don’t usually take them.

Here is your second chance at pitching the media in order to get on TV, radio or in print to promote you book, product or non-profit. If complete the steps listed in the media-pitching checklist shown below, prior to pitching the media, you will be in that top 1% that does it right. Can you imagine the results you will achieve because of this?

Media pitching checklist
· Clearly understand goals and objectives of pitch.
· Have a written strategy to achieve pitching goals.
· Have a dollar budget in place for promotional expenses.
· Have a time budget in place for promotional efforts.
· Have established target audience for your book, product or service.
· Have established target media outlets for your pitch.
· You have been following and established relationships with contacts at target media.
· You have “Google Alerts” related to your subject in place.
· Blog and website are in place and up to date.
· Completed analysis of competition.
· Understand your strengths and weaknesses as a potential interview guest.
· All material such as bio, book/product description is written.
· All your social media pages are up to date.
· Endorsements, testimonials, etc. have been obtained.
· Book, product or service is ready for sale.
· You have created additional “add on” products, offers or services to sell.
· You are up to date on current events.
· All materials needed for interview is prepared and at hand.
· You have a land line for phone interviews.
· Have a “quiet room” to conduct telephone interviews.
· Your online and print media kit is ready.
· Pitch is ready for email, phone, letter and fax delivery.
· Begin pitching media outlets(only you are sure the person covers your area).
Copyright, Edward W. Smith, 2014, Americasleadingmediapitchcoach.com.

So you are now well on your way to success at pitching the media. The only issue you have left is crafting the pitch itself. And of course all of the preparation in the world will not help you if your basic pitch is off the mark. That is the reason I created the Quick Fame System. It covers everything, and I mean everything you need to know in order to book even the most coveted interview slots. And the best part is that is comes with one on one phone coaching, so we can fine-tune your pitch to suit your particular circumstances.

Now if you just want to run an existing pitch by me, you can use the One Hour Media Pitch Consultation.

And if you are serious about getting your media pitching right, be sure to sign up for the Special Report shown on the home page of this blog. Really, it is great, don’t miss it.

Please email me at quickfameontv@gmail.com if you have any comments on this post.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Always Include Graphics In Publicity Media Pitches.

Ed Smith2sm 150x150 Always Include Graphics In Publicity Media Pitches.

Adding graphics to your media pitch can greatly increase your success rate for being booked for interviews in TV, Radio, Print and even bloggers.

As America’s Leading Media Pitch Coach, I deal with a lot of media people. I am often surprised how well the human touch can “close the deal”. It can get my clients booked for interviews to talk about their book, small business, non-profit or tech startup.

One thing to consider adding to your pitch is an embedded photo or video related to your pitch. It is key that you avoid using these as attachments to avoid spam filters, but having them in your pitch can add to your “open” rate. This does not work for press releases however.

If you have videos, infographics, pictures,screenshots, etc that relate to your pitch, by all mean included them, particularly if you are pitching TV or bloggers, as this can help them see how your story would work for them.

Also putting a photo of you in your email signature can increase your pitch effectiveness. For some reason, producers, editors and bloggers react favorably to the personal approach.

Doing things like this are the difference between spinning your wheels and getting massive exposure for your book, small business or non-profit. That is why I developed the Quick Fame System. It comes with one on one phone coaching so we can fine tune your pitch to suit your unique circumstances.

If you just want to run a pitch by me, consider the One Hour Media Pitch Consultation. You can be on your way to the goal post in a flash.

And if you want to contact me, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it has tons of great information you can use to get more publicity.

OK, good luck

Edward Smith
America’s Leading Media Pitch Coach.

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Things To Never Do When Pitching The Media For Publicity.

This article will outline things to avoid doing when pitching the media when you want to get on TV, radio or in print to get publicity for your book, small business or non-profit.

As America’s Leading Media Pitch Coach, I get a lot of feedback from producers and editors on how to pitch the media. Much of the time they complain about what and how they are pitched. You see the thing most people don’t realize about producers and editors is that they really want to book people for interviews. They don’t have a show or story without them.

Lets consider how you can meet them halfway and really pump up your business by being featured in an interview and getting a plug for your book, product, tech start up or non-profit.

Your doctor follows the creed of “first do no harm” when treating patients and I advise you to approach pitching the media with a similar viewpoint. Your objective for pitching the media should be that as a minimum you wouldn’t do more harm than good in terms of getting on TV, radio or in print. Producers and editors can be sensitive about the way they are pitched and if you hit them on a bad day, you can find yourself on their blacklist and your emails pitched.

So let’s look at some thing you definitely must avoid doing when pitching the media if you want to be booked for interviews and gain plugs for your book, product or non-profit.

· Never call them. Yes, never. Calling producers or editors automatically puts them in a bad mood. These are busy people and they try to avoid answering the phone if at all possible. Your call will most likely be routed to voice mail. Then what do you do, hang up, leave a message knowing they won’t call back, what? And if they do answer they can’t really take notes, you will be nervous talking to them and not make your best pitch, and so on. Calling just doesn’t work. The answer is simple, use email and your problems go away.

· Never use press releases, they just are not read. Press releases are a waste of time and money. No one has time to sort through the mass of press releases and you have to pay to have them written and to be distributed. I deal with a lot of producers and editors and they all give thumbs down to press releases.

· Using “hype” in the subject line will get you deleted. Never put things like “you must read this”, “best”, “and incredible”, etc. in the subject line. Producers and editors are people with their feet on the floor, they have seen and heard it all. Chances are your pitch does not merit the hype and will look bad once they see the details. It is the delete button for any pitch with hype in the subject line.

· Never put “FREE” in the subject line. This will look like spam and be filtered out by the spam filters or the producer or editor themselves.

· Don’t put “Breaking News” in the subject line. Come on, do your really think these media pros are reading your emails to get the news? You come across really bad doing this.

· Never put an attachment on your first contact with them. Spam filters are likely to take your email out of the system before it reaches the producer or editor.

· Never use all caps in the subject line. This is similar to the hype issue, it sets up a story that can’t live up to its promise and away you go.

· Don’t send the same pitch to competing media sources. No one wants to cover the same story someone else is and as soon as they find out that others are covering the same story, they will drop you. For good.

· Don’t send an email saying that if you don’t hear back by a certain day or time, you will call. Boy does this make producers and editors angry, they hate that. Who do you think you are? Just never, never do that.

· Never send a pitch to a person that you are not absolutely sure would cover this subject. Research what producer or editor covers what subject, assuming the media covers it at all. Sending a pitch to a food editor for a new phone just won’t fly and you could get your email blacklisted.

· Never send an email saying that your tracking software shows they didn’t open it and ask why not. Oh boy you are headed for the blacklist for sure.

· Don’t call asking if they got your email. Remember, don’t call at all.

· Don’t use abbreviations and terms the average person may not understand. You may be too close to your subject and not realize the rest of the world is not up to speed on it and lose them.

· Don’t make the same pitch to the same person more than once every 4 months. You will be marked as a pest and shut out. Give it a rest and move on to someone else.

· Don’t “name drop” in your email. Don’t say you talked to their boss, or someone else of importance and they said to talk to you. This really rubs them the wrong way and they will go out of their way to dump you.

· Don’t ask for the right to review or approve the interview. Unless you are the President or something, this is not going to happen and you won’t be booked.

· Don’t try to turn an interview pitch into an ad for your book, product or non-profit. If you want advertising, call the advertising department.

· Don’t send a follow up email more than once, if at all. If they did not respond it is not because they did not get your email in most cases, your story just did not fly.

So how did you do on the list of no no’s? Just knowing what not to do is a big help in getting your pitches read and hopefully responded to.

Of course the big, big thing is knowing what To do. Sending just the right pitch, just the right way is your ticket to big time exposure. This is really hard to do if your situation is at all unique. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor a custom pitch guaranteed to get you booked.

If you just have something quick you want to run by me, such as a pitch you want reviewed, you can use the One Hour Media Pitch Consultation.

Oh and be sure to sign up for the Free Special Report shown on the home page of this blog. Honestly, if you liked this post, you will love the special report because of all the information it has.

Feel free to email me at quickfameontv@gmail if you want to contact me.

OK, good luck with your pitching and take care.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Have Publicity Pitches Opened And Get Media Interviews.

This article will show you how to successfully pitch the media in order to be interviewed on TV, radio and in print to get publicity for your book, small business or non-profit. Reading this will make you “media ready” so you can leapfrog ahead of the others vying for an interview slot.

Getting on TV, radio or even in print can be almost easy or it can be impossible. Surprisingly the outcome is mostly up to you and the way you pitch the media that determines your success or failure.

Being interviewed in the media and getting a plug for your small business, book or non-profit can give your income a quantum leap overnight. New business will flock to your website in numbers that will astound you.

I have coached over 1,000 people and gotten them on the biggest TV shows and covered in the most read magazines. Plus I am in contact on a regular basis with the decision makers that book the interviews. What you will read here is based on that information.

You want your media pitch to be the one that is opened, as opposed to the 99.9% of them that aren’t. Yes, that is true. Almost all email pitches are totally ignored because it is obvious at first glance they are off the mark. Read on for how to accomplish this.

First let me say that you should avoid using press releases to promote your venture. They just are not cost effective. They have very low “open rates” and the money you pay to have them written and distributed rarely comes back to you.

Here are some tips to help you make a pitch to the media that will almost guarantee you an interview in the media and a big increase in your business.

· Publicity is not advertising. You need to pitch your story so it is news, not advertising. Know what is considered newsworthy. It’s always smart to take some time to monitor the news being covers by the media you want to approach so that you can find ways to make your story relevant to them at a certain point and time.

· Aim for quality not quantity. Concentrate your pitches on only those media outlets that are currently covering your topic. This allows you to focus your efforts for the highest payback in terms of being booked for interviews.

· Develop real relationships first. Get to know the producer/journalist before you pitch them if you can. Read their material, know what they cover, send them information they can use in other stories. You want to become a trusted source, and then they will want to book you for an interview.

· Understand Lead Times. Magazines, TV/radio programs, blogs and online publications often work on a long lead time. Take this into account unless your pitch is tied into breaking news. Offer journalists or bloggers ample time to read and digest your news and it will show them that you respect their time and understand the lead times they work off of.

· Only pitch by email. 99.9% of the producers I work with only want to be pitched by email. The phone interrupts them and it makes extra work for them to take notes. Never use social media like Facebook and even Twitter does not work well.

· Avoid hype in the subject line. No exclamation marks, no words like “revolutionary”, “greatest”, etc. Producers want to make the relevance decision themselves and they base is on the actual content. Also the word “free” will get it sent to the spam file almost at once.

· Avoid attachments. Spam filters will automatically kick out most email with attachments due to the threat of viruses. Don’t sent any emails with attachments until the producer is actually looking for your email.

· Use the addressee’s name. Pitches with a personal touch are more likely to be opened, whereas pitches with a general address are more likely to be deleted. You can generally find this information on the station’s website, but call if you must, this is key information.

· Keep it short: Never have a pitch be longer than two paragraphs.

· Following up is okay. “You can follow up once, but only once, after that you become a pest.

· Make sure you are available when the producer calls. Don’t blow off a producer’s call, and be sure to call them back right away if you miss their call. You have to show you are responsive or they will move on to someone more dependable.

· Merchandise your interview. Post a copy of your interview on your website and spread it around on your network. This will lead to additional business and interviews from other media sources.

Using these tips and getting no cost publicity can make promoting your dream a workable venture at last. I have seen these tips work for thousands of people in all kinds of situations.

Of course there is a “learning curve” to some of it and adapting the tips to your unique situation may take some time. That is why I created the Quick Fame System. It is the incredibly fast and easy pitching system that will get you booked on the biggest shows. And it comes with one on one phone coaching, so I can help tailor your pitch to your special situation and not miss a beat.

I also have the One Hour Media Pitch Consultation for those that just want to run a pitch by me and fine tune it.

I always want to hear from you, so email me at quickfameontv@gmail.com.

Please be sure to sign up for the FREE Special Report shown on the front page of this blog. Honestly, it is just what you need to get you started booking interviews.

OK, it is time for you to get to work implementing the tips I outlined here.

Good luck!

Edward Smith
America’s Leading Media Pitch Coach.

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Get A Message You Are Passionate About Out To The Public At No Cost With PR.

This article will show you how to use PR to get a message you are passionate about, out to the public at no cost by getting on TV, radio and in print. Pitching the media to interview you about your message is fast easy and most importantly of all, costs you nothing. Not even any press release writing and distribution costs. This is a non-profit’s dream.

When you are passionate about a cause or idea, pursuing it takes a lot of time and money. This takes away from the time and money you have to actually promote the cause or idea. This works against you getting the cause in front of the public and this is where it matters most.

The answer is to pitch radio, TV and print media to interview you about your idea and build in a plug for it. Once you get the public exposed to your idea and a link back to you, the idea can have a quantum leap in exposure and popularity.

Here are some things to keep in mind when starting to pitch the media about interviewing you:

· Know your goals and stick to them. Are you looking to promote your cause, are you trying to raise money, are you attacking another idea or cause? Each of these will take you down a different road in terms of media and your message. You cannot be all things to all people. Pick one goal and stick to it.

· Pick a target audience and ignore everyone else. Once again, you cannot be all things to all people. What you say to one group, generally does not work well with another, so you have to make hard choices about who you want to talk to and only target shows or publications that reach that audience.

· Start to study shows and publications that your target audience is involved with. You want to know what kind of stories these media outlets are covering so you can craft a pitch that will appeal to them.

· Limit the number of pitches you send out. Only target a few media outlets are a time, as if you cover too many outlets and get coverage, the media outlets will drop you. Media outlets do not like other outlets covering the same story if they can help it.

· Only pitch via email. None of my media contacts want to be pitched via the phone, or social media. Email is easy for them to study on their own time.

· Don’t give up. Just because a media outlet doesn’t bite today, it doesn’t mean you are done with them. Pitch them with the same story a month later, or change the pitch in a week or so, but never walk away from them assuming they do not want you.

So there is a quick course on how to get media coverage for a cause or idea you are passionate about. I think you will agree it can and will work if you give it a shot.

Now if you want to accelerate the time it takes you to get the coverage your idea deserves, you can cut the time down to almost nothing by using the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch perfectly for your unique circumstances.

And if you just want to fine tune your pitch, the One Hour Media Pitch Consultation is for you.

Don’t forget to sign up for the free Special Report shown on the home page, honestly it is really, really helpful.

Want to contact me? Email me at quickfameontv@gmail.com.

OK, get to work, you have a cause worth getting out there and the world is ready, link them up and the rest will be history.

Edward Smith
America’s Leading Media Pitch Coach.

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PR Tips To Get Your Small Business Massive Exposure And Sales.

This article will give you PR and press release tips you can use right now, at no cost, to create massive exposure and sales for your small business.

As America’s Leading Media Pitch Coach, many of my clients are small business owners and start ups, closely followed by authors and speakers. While each of these is a different type of business, they all have the need to get exposure and sales. Surprisingly, each can use a similar approach to achieving this with PR.

Not only do these various business types have a common goal, they share a common problem. They lack money to spend on paid advertising or to hire a PR agency. What little publicity money they do have, they spend on press releases. As a rule press releases do not pay back the money they cost to prepare and send out, so this adds to the problem.

As we will see, this lack of money to invest in promoting themselves will not hold them back from getting the exposure they deserve if they approach it the right way.

The key to getting massive exposure is to be interviewed in the media and gain a plug for your product or service in the process. Just one mention of your product or service in the broadcast media, a print publication or a radio interview can bring millions of potential customers to your website. Imagine what that will translate to in terms of actual sales.

In order to do this at no cost, you need to walk away from the use of press releases, which have a distribution fee ranging up to $1,000. This does not even include the cost of having it written. We will talk more about this in a minute.

Instead you will use targeted, focused emails with no distribution costs and can be written easily once you have the right system to use.

The key to this system is to be able to show the media that you have something that their audience is interested in hearing about. Once you do that, the rest is easy.

Each of these groups has a huge advantage that will help them get media attention. They have already mastered selling their story. They already have their elevator pitch down pat.

Pitching the media to feature you in an interview is similar to using your elevator pitch in front of potential customers. You want to quickly get to the point and show them what is in it for them. In this case it is that their audience wants to hear about your product or service.

So let’s look at how we can use this approach to land you an interview in the media so you can get that plug out there. Check out these tips:

· As said before, ditch the press release. No one reads them anymore and they cost money you can afford to write and distribute. Here you are, with a killer elevator pitch and you want to throw it away and change to a press release style of writing that is foreign to you? That is crazy, stay with what you know and what works, just use it to pitch the media the same way you pitch customers.

· Position yourself as an expert, so the media comes to you to flesh out stories they are writing or use your material as the story itself. This can work even for fiction writers if they use the right system.

· Talk to the media about their problem, they want stories their audience wants, show them how you story does this.

· Get in sync with media deadlines. If your pitch has a seasonal appeal, pitch it to the media far enough in advance to have it put in their schedule. On the other hand, breaking news can be a great source to “hitch hike” your story onto.

· Use email as your pitch vehicle. 99% of the producers and editors I work with state that they want to only receive pitches via email. It is just so much more efficient for all concerned.

· Don’t give up if you are rejected. Maybe your story was not right today, but tomorrow is a new day, keep at it, and change your pitch as needed, but whatever you do, do not give up.

So if you follow this advice you will be well on your way to getting the media coverage you deserve and not spending a lot of time and money in the process.

If you want to shorten your learning curve for pitching the media, look into the Quick Fame System. It comes with one on one phone coaching, so we can quickly tailor your pitch to your unique circumstances.

On the other hand, you may only want to run your pitch by a pro, and for that I have the One Hour Media Pitch Consultation.

Whatever you do, be sure to sign up for the Free Special Report offer shown on the home page of this blog.

Any thoughts? Email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How Authors Should Prepare For A Media Interview.

plan ahea d 150x150 How Authors Should Prepare For A Media Interview.

This post will outline how an author should prepare for an interview on TV, radio or in print. I will show how message development, interview planning and message delivery are the key to preparing for a media interview.

As America’s Leading Media Pitch Coach, my clients are interviewed in the media on a regular basis. Having my clients ready to take advantage of the opportunity to receive a plug and sell a lot more books because of it is key.

Let’s look at some of the things an author should do to prepare for a media interview.

(1) The first step in preparing for a media interview is message preparation.

Here you want to think of sound bytes of about 20 seconds, even if it is a print interview. Reporters have to keep it quick and simple, so they respond to the sound byte approach as well as TV and radio producers.

You are aiming for a quick, simple, jargon free sentence(s) that is easy to understand, yet conveys your core message. Many times your elevator pitch can serve as the basis for this.

So you must have a firm grasp of what you want to have the audience understand about you or your book that will cause them to want to buy it. You don’t have to build a plug into it or even your website or contact info, as the show will do the plug part for you.

(2) The next step in preparing for a media interview is interview planning.

First let me say, interview planning is really about anticipating what will be covered in the interview and being able to react to it in a way the will help you sell books. Believe me you will never be able to control an interview in terms of telling the interviewer what to say or so.

The idea here is to learn what the interviewer’s agenda is in advance and plan a way to navigate through it while selling your book. Also get to know the technical aspects of the interview such as live, pre recorded, length of interview, number of guests on with you, etc. This helps you prepare for how the interview will flow, which is key.

(3) The last step in preparing for an interview is message delivery.

Here you want to plan how you will look and sound during the interview with an eye on selling your book.

You need to think through what image you want to project along with what message you are delivering. How will you dress could be key if it is a TV interview. Certainly how you will sound is key fro both radio and TV and to some extent even in print. You want your image to match your message and of course match what you are promoting from your book.

So those are the key steps in preparing to take full advantage of a media interview. If you follow them, you will significantly boost the sales of your book and lay the groundwork for future interviews. Laying the groundwork for future interviews is really important, as the media will use this interview to judge your value a guest on future or different shows.

Getting your message right is the crux of the issue for you and you can’t afford to blow it. That is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can get every detail right for you.

If you just want a quick “touch up” on your media pitch, check out my One Hour Media Pitch Consultation. It is just the ticket for updating a pitch and getting a second opinion.

Don’t forget to sign up for the Free special report shown on the home page of this blog, it is really good.

If you have any questions or comments, email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of http://www.prdaily.com/

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Why Authors Should Not Use Press Releases To Promote Their Books.

history of news releases infographic 150x150 Why Authors Should Not Use Press Releases To Promote Their Books.

This blog post will outline the main reasons press releases are not a cost effective method for authors to obtain publicity for their book. Press releases have stopped being read by the very people an author most wants to reach for reasons outlined below.

As America’s Leading Media Pitch Coach, my specialty is helping authors get exposure to the media and as a result of this, get booked for interviews on TV, radio and in print. I cannot think of one instance where I would recommend that an author use a press release to accomplish this.

Lou Hoffman has an article entitled “The evolving distribution and role of press releases” at PRdaily.com. Prdaily.com is a great free site to follow if you are doing your own publicity. I suggest you subscribe to it. In his article he points out that press releases have lost their effectiveness in recent years for a number of reasons.

Let me list Mr. Hoffman’s issues and add some of my own as to why press releases are not recommended as effective ways to get publicity:

· The number of press releases sent out on a daily basis average about 1,800, which is at a peak. This equates to a flood of information going into any media outlet.

· At the same time, the number of employees in media newsrooms is declining due to staff cutbacks. So there are less people to read your press release. The number of reporters toiling in newsrooms is actually lower today than in 1978, according to the Pew Research Center.

· When distribution of the press release reached only the domain of the media, journalists enjoyed a free lunch. With little effort, they could write stories based on a press release, and those stories appeared fresh to their readers because they couldn’t find them elsewhere. This advantage disappeared around 1996 when press release distribution services started flinging out press releases to the masses via the Internet.

· Press releases are time consuming for most people to write. It can easily take a pro ten hours to write one. It takes much longer than that for an amateur to write one.

· Press releases are expensive to distribute. It costs from $600 to $3,000 to distribute a press release, depending on what distribution service you use.

· Very few in the PR industry, especially those in agencies that charge fees to write and distribute press releases do any kind of evaluation as to their effectiveness. Bang for the buck is not an issue when your business model is built on sending out press releases.

I advise my clients to avoid this needless, inefficient use of their time and money and avoid press release entirely.

A few focused, targeted emails can be sent out for free. I have over 1,000 clients who can testify that you can be incredibly successful at booking interviews in TV, radio and in print by using this method.

Of course what to put in that pitch can be a bit tricky, so I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your unique circumstances. Believe me this is huge. You need this if you are serious about pitching your book and want actual results.

If you fee you just want to brush a pitch by me, you should check out my One Hour Media Pitch Consultation.

I would like to hear your thoughts on this blog post. Email me at quickfameontv@gmail.com with any comments.

Oh and be sure to sign up for the free special report shown on the home page of the blog. It is really good.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of PRdaily.com

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Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

images 150x150 Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

This blog post will offer you some tips on what to do when contacted by a TV/Radio producer or journalist that wants to interview you about your book. As an author doing your own publicity and pitching the media being contacted by a TV/Radio producer or reporter to set up an interview about your book is truly one of the best things that can happen to you.

Your media pitch has paid off and now you are about to reap the rewards of all your pitching efforts, so here is how to handle it.

As America’s Leading Media Pitch Coach, my clients find themselves in this position on a regular basis and I want to help you. You are at a critical stage in the process of being booked for an interview and you need to be careful you do not do anything to turn the prospective interviewer off. But you need to protect yourself and make sure you maximize the benefits you will receive from the interview.

It is vital you do not duck or delay taking the call because you think you are not ready for some reason. No matter what, take the call right away. If you don’t take the call, the media person might move on and book someone else as they are on a tight schedule to book someone.

Your objective is to find out as much as you can about what will be covered in the upcoming interview, so that you can prepare for the interview and come out looking your best. Plus you want to look for ways to build in subtle plugs for your book. All this must be done without irritating the potential interviewer.

Here are 12 tips to use when talking to the TV/Radio producer or journalist to help you do that. Your media contact will probably offer much of this information during their call to you, so you can use this list to fill in any areas that are not clear to you.

1. Get full contact information on the media contact. Make sure you have the full name, phone, email and even fax number, plus their title and area of specialty.

2. Ask them how they found you. Did they respond to one of your pitches, a press release, a referral or what? This is key information for your when you are doing your own publicity for your book.

3. Make sure you understand if it will be on radio, TV or in print. As crazy as it sounds, in the confusion of the first contact it is easy to misunderstand the media involved.

4. Once your understand the media, clarify the format. Is it remote, in studio, live, pre recorded, etc, and if in radio or TV?

5. Make sure you get as much information as possible about the story and angle they will be pursuing during the interview. What are they trying to accomplish during the interview.

6. Do they need any material from you? Find out if they need video or sound clips, copies of your book, photos, and etc. for the interview.

7. Find out if other authors or experts will be interviewed for the same story as yours. You can flesh out the tone of the interview by knowing if “competitors” or people with views opposing or agreeing with you will be part of the story.

8. You need to know how long the interview will last and when/where the interview will be.

9. Who will be doing the interview? In the case of radio and TV, the person contact you is rarely the person doing the interview.

10. When and where will the interview run? Find out specifics of what geographical areas will see the interview and the date/time for it.

11. Do they have your full contact information a long with title, website and other key information, so people can contact you.

12. Do they really understand who you are? Make sure they understand your background and how you can contribute to the story.

So you have this wonderful opportunity to promote your book and properly handled you will book the interview and move into the next phase, which is preparing for the interview itself.

If you are not being called to set up interviews, maybe it is time to ask yourself if you are pitching the media correctly. Unfortunately, most authors are just relying on press releases and book reviews, both of which are just lousy ways to get interviews on radio or TV,etc. That is why I created the Quick Fame System for promoting books. It comes with one on one phone coaching, so we can tailor your pitch to your individual book. Believe me this is huge.

On the other hand, you may only have a few issues to deal with regarding the pitching process. If that is the case, check out my One Hour Media Pitch Consultation option. We can get you back on track fast with that.

I always want to hear from you, so feel free to email me at quickfameontv@gmail.com.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of Dave Dugdale, flicker.com

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Authors: Earn Big Incomes By Developing Products Related To Your Book.

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This blog post will show authors how to develop products related to their books that add significant active and passive income. Authors take the basic message of their book and develop other products that allow people to use the same concept in other applications. As America’s Leading Media Pitch Coach some of my clients have used this concept to become rich. The idea is to take the publicity you are doing for your book and expand it to new products you create. You transfer the appeal to another product and reap multiple sales from it. The types of products that can be developed is almost limitless.

Imagine send out press release after press release announcing your new items. Read on to see how easy it is to do.

Introduction

Once you have a book, you will begin to develop exposure for it by getting publicity in the mass media. You will find that the more publicity you do, the more opportunities for additional publicity develop. Producers and journalists keep tabs on what other producers and journalist are doing and are not shy about poaching good guests.

If you work to keep this exposure growing, you have a fantastic opportunity to make more money. This money will come not only from additional sales of your book, but also from other products that have appeal to your current audience. Developing these other products is what this special report is all about.

This concept works for fiction as well as non-fiction books.

So let’s look at how you can use your publicity momentum to expand into new products that you can sell to your current audience and make even more money.

Know what your books appeal is.

As you work your way thorough various shows and publications, you will find how well your books content works for people. For fiction books, you will discover there is something in the story line that hits a note with people. They will want more of it. For non-fiction, you will discover that you have something that helps people with their lives in some way. Once again they will want more of it.

So you assignment is to drill down into what it is that people find most appealing in your books content. It is key you discover this, as it the basis you will build other products from. If you have the core appeal right, you can spread it across other products and be successful with them. Failure to get it right will lead to failure with the new products you develop.

So the key to selling thousands of dollars of add on products each month is to take the core of you books appeal and spread it across other products that people can buy.

Pick the content you are selling.

To determine your new product’s content, list all of the major steps you want your buyers to take to achieve their goal. Then you want to come up with products that will help your buyers take these steps.

Know your target buyers

You must understand their problems so well that your offer feels like the perfect answer they’ve been searching for. In every way possible, your offers and your products should meet their needs and fit their lifestyle. You will need this information to structure sales material to sell your products.

Know what will get people to buy

Both your offer and your products must take care of your target audience’s problem. To create targeted offers that resonate with your audience, you’ll need to understand what causes them to purchase your products. Usually these are related to your audience’s dreams, desires and/or fears.

Your guiding principle.

There is one guiding principle I urge you to go by when developing add on products to supplement your book sales. That principle is that your book is your product and your product is your book.

So the key to selling thousands of dollars of add on products each month is to take the core of you books appeal and spread it across other products that people can buy.

Make sure you have the basics covered

Before you start expanding your product line you need to make sure you have your on line presence covered, as outlined in my other writing. In essence you need to have your website up to date with all the basics on it. Here we are talking about a press room, contact information, etc. Also in most cases you will want a blog up and running to use in engaging your target audience.

Translating your book into other products.

Lets look at some of the ways you can capture your books central appeal and transfer it to other products to sell.
Offer you book in different formats

You will discover some people don’t buy your book in its current form, as they like to learn via a different media.

Some people only want information via video, others only want audio, other prefer print. And interestingly enough, many will not cross over to buy information in a format other than what they prefer. So if you are selling a book only in printed form, you are losing sales. Here is how you turn this into a new opportunity.

Sell your current book in:

Print-if your book is only in eBook format now, move it into print, such as print on demand.
Audio-record it yourself, or for even better results have it done professionally.
Ebook-if it is only in print, add an eBook version on Kindle or other eBook formats.
Video –You can use YouTube videos to discuss elements of your book.

So the form people want to learn from gives you many more chances to sell the same material, just by changing the format it is delivered in.

All of these people can be sold based on the same appearance in the mass media where you plug you book. Simply say the book is available in many different media types and refer them to your website for more information. Your website then will have links to the book in each different media type.

Turn your book into a movie

If you book is fiction and you make it popular through your publicity efforts you can bet the movie studios will be watching you. Get an agent and a screenwriter and start pitching your book as a movie. The is some serious money here.

Offer you book to different sales channels.

Here you think outside the box of where you book can be sold. Look beyond Amazon and traditional bookstores for other outlets that carry related items. A book on how to survive in the wilderness could sell in sporting good stores for instance. I had a client that sold thousands of coffee table books to a furniture store chain to use as a give away with purchase.

Start a coaching business.

Look what Steven Covey did with his book and it still lives on. You can be the go to guy for anything connected to the books subject matter and collect some very nice coaching fees.

Get corporate sponsorships

One big plus of being an author and cultivating an audience through publicity is that you can attract corporate sponsors. This means that corporations will pay you fees to help them reach your audience. This is a huge win/win for all concerned and you can make some nice money in the process.

Paid Blogging

Once you have established yourself as a skilled blogger, you can get paid by companies to write blog posts on their sites or, if you have a high-traffic website, you can get paid to write blog posts on your own website.

Professional Speaking

Speaking allows you to reach your target audience almost on a one to one basis. Keynote speakers typically earn $5,000 to $10,000 and up for a one-hour engagement, plus travel expenses. Companies can hire you to speak to their employees or at an event or seminar.

CDs/DVDs

These can be a series of recordings made into a training program or individual lectures or talks.

Webinars

Webinars provide an great way for authors to reach a global audience and expand your notoriety. You can sell your services as a webinar host to help a company reach its target audience and/or sell your other products.

Teleseminars

As with webinars, teleseminars can expand your reach to an almost worldwide level.

Bulk Sales

There are many ways to sell your books in bulk to large companies. They can give away books to employees, distribute them as gifts at trade shows, offer them as a bonus with purchase, or simply give them away to attract more clients. I personally sold 5,000 books to Amway for use as a sales force giveaway.

Product Licensing

Similar to how companies want to distribute books to employees and at events, they also need content to give away to new social media followers, newsletter sign-ups, contests, and other online campaigns. Consider licensing your eBook or a similar information product such as a workbook, special report, or video series. You can also offer customization, such as a chapter about the company within your eBook, and then license a specific number of copies that the company can distribute in any way they like.

Spokesperson

One of the more lucrative opportunities available to authors is the role of spokesperson, which is similar to how celebrities are hired to represent food products or even cars. In this role, you act as the celebrity and you may conduct media interviews on the company’s behalf or attend company-sponsored events.

Advisory Board

Companies that want to better reach their target audience often seeks out experts who understand their audience and look for advice. This is a hybrid-consulting role where you may help company leaders brainstorm ideas or choose directions for product development, marketing, publicity, social media, and other business issues.

Advertising

If you have a high traffic website or access to a large audience, you can get companies to pay you for exposure to your audience. Advertising can come in all kinds of forms: banner or text ads on your website, a page within your next book, an ad within your newsletter, or even a co-produced direct mail campaign.

Event Sponsorship

If you conduct your own events, from workshops and conferences to online events, you can sell sponsorships to companies. These agreements can include logo placement, mentioning the company in your media releases and promotional materials, prominent displays at your event, and even sponsored merchandise.

Sponsored Tweets

Companies pay you to tweet or talk about their products and services.

Amazon links/commissions

Here you can put links to Amazon on your site to products you discuss or recommend. These products are not owned or controlled by you and Amazon is selling them. If someone clicks the link on your website which takes them to Amazon and shows a product and they buy it from Amazon, you get a commission for the sale. You can use this to recommend other books, products, etc. that relate in some way to your own.

Affiliate products

These are products that one-person controls and another person sells to get a commission. In most cases the product is being sold on a internet sales page (not Amazon) and the buyer is referred to that page by another person who then gets a commission for the sale Once again this is useful to make money from products or services related to your own.

You can make your own products affiliate products by setting up a sales page for them and offering commission to others (affiliates). Or you can refer people to another product sales page in order to receive a commission thereby becoming the affiliate.

Franchise your concept.

This involves allowing someone to set up and run their own business using the concepts you developed in your book. You provide support and oversee the way your concept is applied. The franchisee pays you a fee, usually a percentage of sales. For an author, one of the first things to consider as far as franchising goes is consulting. There are consulting based franchises that have become very successful as they are based on following a proven formula and applying it to various circumstances.

What is required to make this work.

All of the concepts outlined thus far are currently being used successfully by many authors. In fact some of the products are so successful on their own that the original author is overshadowed by them. But rest assured that author is going the bank on a regular basis.

The key to make them work is constant promotion. And it is your responsibility to provide the promotion through constantly pitching the media, getting interviews and talking about your book and products during the course of the interviews. Once you get the ball rolling it is not that difficult to keep going. That said, you can’t let up and lose the momentum or your book sales and related product sales will slip. Of course, you need to keep tweaking your publicity pitch and that is not always easy. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your unique circumstances.

Perhaps you just need a “tune up” on your pitch. I have a One Hour Media Pitch Consultation option that is just the ticket for that.

Also you must work to keep your book and products relevant to what is going on in the world. You need to make sure your book continues to offer value to the reader and make any updates needed on a regular basis.

What you should take away from this blog post

With the right publicity, odds are you can become a well-known author and achieve significant book sales. Once you have reached the level where you and your book are a known and accepted entity, you can transfer this success to other products. The key is to make sure the other products relate to the concepts that make for the success of your book.

There are many, many different products you can create to make this happen and there is no set formula for which ones are the best for your particular circumstances. I urge you to start now to implement this formula and see where it takes you.

Let me know how it is working

I would love to hear how developing new products to supplement your book income is working out. Please feel free to contact me and let me know.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach
quickfameontv@gmail.com

P.S. Be sure to sign up for the special report shown on the home page of this blog, honestly, it is really good.

Photo courtesy http://www.flickr.com/photos/wonderlane/

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