14 Things To Avoid When Pitching The Media For Publicity.

freepublicity final 150x150 14 Things To Avoid When Pitching The Media For Publicity.

This article will list the things you must not do when pitching the media in order to be interviewed and plug your book, small business, non-profit or tech startup. When pitching TV or radio producers, journalists or bloggers avoiding these pitching mistakes greatly improves your chances of being booked for an interview.

Getting on TV or the radio, or having an article feature you or your product can put you on the map like no other promotional vehicle. If you follow the right system, you can do it even if you are not “wired in” or well known. But more about that later.

As America’s Leading Media Pitch Coach, I work with a number of producers and journalists on a daily basis. As a rule they are very easy to deal with in spite of their busy schedule. They need good people to talk to as much as we need their plugs.

With that said, media professionals are human and have their own set of things that absolutely drive them crazy. Things that will cause them to delete a pitch or even blacklist the person that sent the pitch. It is vital you avoid making any of the mistakes that can send you to the delete file.

Here is a list of the things that you must not do when pitching the media:

1. Using canned pitches that are obviously being sent out shotgun style to everyone that has an email address. TV and radio plus journalists and editors can spot “canned’ pitches from the first sentence. These people like to think of themselves as the individuals they are. Make each pitch a custom pitch and cut down on the distribution list to avoid taking the “canned approach”.

2. Using a “hyped” or all caps subject line. Let the subject speak for itself, hype scares media professionals off.

3. Calling to make a pitch. These are busy people and they don’t have time to listen to your pitch, take notes, etc. As 99.9% of the producers, editors and journalists I work with tell me this is the only way they want to be pitched.

4. Using press releases and assuming the media reads them. For the most part all but the smallest media outlets ignore press releases as they do not have the staff to read them knowing most of the press releases are not related to their audience’s interests.

5. Following up on the emails. If they are interested they will call you. They really will. Take your shot, assume it was read and live with it. If you wake the sleeping giant, you will regret it because you will find your email address blocked.

6. Sending pitches to a media outlet or contact at the media outlet that does not cover your subject. Don’t send a food related pitch to an auto publication and don’t send a food related pitch to the sports editor.

7. Using general pitches instead of targeted, focused pitches. The more targeted and focused your pitch is, the better your results will be. Media professionals can spot a pitch tailored to them and will give it extra attention.

8. Pitches that contain lots of jargon or technical terms. Write in plain English and assume the recipient does not know anything about the subject.

9. Using the same pitch over and over. If you bomb out the first time, don’t think it will work if you send it 3 weeks later and then 3 weeks after that. If a pitch does not get a response, change the pitch.

10. Name dropping. Don’t mention that the boss of the person you are pitching is interested in the story in an effort to pressure the recipient.

11. Don’t threaten. Don’t tell the recipient that something bad will happen if they don’t cover your story. And don’t say that something bad will happen if they cover a competitive story. You could face some serious legal trouble for this.

12. Trying to control content or timing of covering your story. Don’t try to dictate when a story will run or what will be in it. The media hates to be told what to do.

13. Trying to use PR in place of advertising. The media is not in business to advertise your book, cause or small business. If you want adverting you have to pay for it.

14. Not being prepared to respond to an inquiry. If you get a bite after you send out a pitch, you better be ready to respond quickly and thoroughly.

Just by avoiding these media pitching mistakes, you will have a much better chance of having your pitch read and you being booked.

If you have a unique book, product or cause, you probably will need help getting the exact pitch right. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your special circumstances.

If you just want to run a pitch by me, you might be interested in the One Hour Media Pitch Consultation. This is also done over the phone.

Be sure to sign up for the Special Report shown on the home page of this blog. Honestly it is the real deal if you want to do your own publicity well.

Any questions? Email me at quickfameontv@gmail.com.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Last Chance To Get your FREE copy of “Insiders Guide To FREE Publicity”.

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Hi:

My FREE Amazon book offer expires Friday, so get to

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If you ever thought about using publicity to help your book, small
business,non-profit or tech start up, this is your chance to cash
in. The positive reviews are piling up. Don’t miss out.

Good luck,

Edward Smith

America’s Leading Media Pitch Coach.

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How To Do Your Own Publcity Without A PR Agency.

This article will show you how you can do your own publicity and avoid using an expensive PR agency. You don’t even need press releases. Follow this advice and you can get on TV talking about your book, small business, non-profit or start up.

As America’s Leading Media Pitch Coach I work with all kinds of clients. Authors, tech start ups, non-profits and small businesses. Many of them come to me because they have been burned by PR agencies or they do not have the money to pay a PR firm. I can honestly tell you that every client I have coached has done better and saved money compared to using a PR agency. If you follow the advice outlined here, you can be on your way to getting similar results.

The key to doing PR without a PR agency is to take yourself through the same steps a reputable PR agency would do. Almost every step outlined below is one you would be involved with even if you farmed the work out to an agency. You see the PR agency would be asking you the same questions as these because they couldn’t do a good job without good information from you to start.

So lets look at the steps involved in doing your own publicity.

· Know your goals. In order to do your own publicity you need to decide why you are doing it. Are you looking for financing, gain traffic to a website, get attendance at an event, etc. Different goals need different pitches.

· Set up time and dollar budgets. Doing your own publicity is cheap compared to hiring a PR agency, but it still takes some money to set up a website, get material produced to use in an interview, travel expenses and so on. The same with time. You need to set aside to do research, and prepare in other ways. If you don’t plan for it, it won’t get done.

· Know your target audience. Know exactly who it is that will be interested in coming to your website, your event or reading your book. This is crucial to know as the success of your own publicity depends on reaching the target audience.

· Drop any plans to use press releases. Press releases drain your time and money when you are doing your own publicity. They are not cost efficient due to their distribution costs and low, low readership but lack of targeting ability.

· Compile a list of target media outlets. Start to make a list of TV shows, radio shows, newspaper columns, magazine sections and blogs that reach your target audience. Then put names and contact information to the list. You will have a list of key contact people to pitch when the time comes. Look for producers at TV and radio stations and editors in the print media.

· Start generating pitch themes. Come up with compelling reasons your target audience would want to hear about you and think how you can blend this into an approach that would work for the media outlet. This can take time unless you work with a media pitch coach, but more about that later.

· Have your website up to date. Prior to contacting you directly, many producers and editors will check you out on line first. So make sure your website if up to date, all your demos, testimonials, contact information, photos, etc are up to date and functioning.

· Generate a list of questions to be asked. When you are booked for an interview you want to send the booker a list of suggested questions to ask you. Believe it or not, in many cases they will use your list exactly as you formed them. This saves the producer or editor work and helps insure a good interview.

· Get yourself ready to be interviewed. Once you start pitching, you don’t know how soon you will be contacted, it might even be last minutes fill in, and so you have to be ready to be interviewed at any moment. Do you have a land line, quiet room, a suitable wardrobe and so on in place?

· Know what you are going to say in the interview. Know what people will ask you and have all the answers ready. Have a list of soundbytes ready for broadcast interviews, and good quotes for the print media.

· Use targeted focused emails to pitch. Use a short list of media outlets to contact and only use email to pitch them. 99% of the producers I work with state email as the choice of how they want to be pitched.

· Think positive. Remember the media needs you as much as you need them, they don’t have a show without a guest. You don’t have to be “wired in” or be a “big guy” to get coverage, you just have to have a story that is interesting to the audience they serve. Most of my clients come to me as unknowns and some of them have gotten on the biggest shows out there. And they were booked on the first pitch. Really. It can happen to you.

So what do you think? That is not as hard or complicated as you thought is it? Really, if you can deliver an elevator pitch, you can pitch the media. And with the right system for your pitch, you can find yourself on Good Morning America before you know it.

Of course fine-tuning the pitch can get tricky and that is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your special circumstances.

If you just want to run a pitch by me, you could use the One Hour Media Pitch Consultation.

Be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it really has a lot of useful information for someone doing their own publicity.

Feel free to email me at quickfameontv@gmail.com with any comments you have.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Insiders Guide To FREE Book Publicity.

freepublicity final 150x150 Insiders Guide To FREE Book Publicity.

My new Kindle book “Insiders Guide To FREE Book Publicity” is now available and the reviews are terrific. People can’t believe how easy it is to get massive amounts of FREE publicity for their book, small business or non-profit. Here is the link: http://www.amazon.com/An-Insiders-Guide-Free-Publicity-ebook/dp/B00LD69Q1O/ref=pd_rhf_gw_p_dnr_1

If you want more book sales… I’m talking “can’t print ‘em fast enough” book sales… then this book from America’s Leading Media Pitch Coach shows you how.

The name of the book is:

“Insider’s Guide to Free Book Publicity: 5 Steps To Get On TV, Radio And In Print”

The secret to massive book sales is getting on TV, radio and print, talking about your book.

You can have millions of people exposed to your book with just one appearance on Good Morning America or other such shows. This drives people to buy your book like no other method, not even paid advertising.

You need to pitch the media in order to be booked for interviews… and that’s what “Insider’s Guide to Free Book Publicity” shows you how to do. It explains exactly how to get booked for interviews in the mass media.

Here’s an insider secret… It doesn’t matter if your book is self-published or if it’s fiction or non-fiction. You don’t have to be “wired in” or be a “big name”. The media needs you as much as you need them.

The media has space to fill every day and only cares about finding guests their audience is interested in. Once you show the media you are that person, you’ll be booked almost at once.

And as impossible as it sounds, you can do this yourself, quickly and easily. And at no cost.

“Insider’s Guide to Free Book Publicity” walks you through five easy-to-understand, easy-to-implement steps. If you follow these simple, do-it-yourself steps, you can be on network TV shows, syndicated radio shows, be featured in USA Today, and in top magazines talking about your book in no time.

This book explains:

· How to find shows and print publications that are almost guaranteed to book you

· How to create and deliver a “killer pitch” producers and journalists just can’t turn down

· How to “sell” your book during the interview without looking like it

· How to find out what new topics producers and journalists are looking for

· How to find up-to-the-minute information on who to pitch for each show or publication

· How to get invited back to shows you’ve already been on and have producers and journalists pass your name along to other shows and publications

If you want to make serious money selling your book, “Insider’s Guide to Free Book Publicity” is a “must have”.

Order now and get the book sales you deserve.

Testimonials

“I have worked with Edward Smith over the years and found him to be the best media pitching coach there is, bar none. His clients know just what to do in order to make booking them for an interview almost effortless.”

Lori Gordon, Producer, Fox.

“Edward Smith has the ability to find out just what his media pitch coaching clients need and give it to them in a way they can act on it immediately. Work with him and you will sell some books!”

Jack Canfield, Author Chicken Soup Series.

“Ed’s help with my publicity gave me a major boost.”

John Pinette, Author, Actor, Comedian.

“Ed, you helped me bring enlightenment to the world.”

Dr. Wayne Dyer, Author, Speaker.

About Edward Smith
Edward Smith, America’s Leading Media Pitch Coach, helps authors; small businesses and non-profits learn how to do their own publicity in order to get exposure on TV, radio and in print. He offers a variety of books, courses, seminars and private coaching.

Mr. Smith has been involved in writing, publishing, book marketing, plus hosting a radio and TV interview talk show for almost 30 years. He self-published an international bestseller. He is involved in both sides of the publicity equation. He books guests for his TV show and thus sees, which pitches work. And in the process of getting publicity for his book, he learned the pitching process from an authors standpoint.. He incorporated the lessons learned into the do your own publicity program, the Quick Fame System. Over 1,000 people have used this pitching system to obtain massive media coverage.

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Best Ever Media Publicity Pitching Checklist.

Here is the best checklist ever prepared for ensuring you are ready to begin pitching the media to be interviewed on TV, radio or in print. It will work for authors, small businesses and non-profits.

As America’s Leading Media Pitch Coach, I work with many clients that have tried and failed at pitching the media before coming to me. The most common mistake they made was using press releases. They found out the hard way, press releases are just not cost effective any longer. The second most common mistake is not having a pitch that appeals to the media, but more about that later.

The next most common mistake my new clients have made in the past was not being fully prepared before they began pitching the media. For a variety of reasons, they were not able to take advantage of interview opportunities that came up or their pitches fell flat because they were not properly prepared or targeted.

There is an old adage I read somewhere. It says each of us is given second chances every day of our lives. They are there for the taking; it’s just that we don’t usually take them.

Here is your second chance at pitching the media in order to get on TV, radio or in print to promote you book, product or non-profit. If complete the steps listed in the media-pitching checklist shown below, prior to pitching the media, you will be in that top 1% that does it right. Can you imagine the results you will achieve because of this?

Media pitching checklist
· Clearly understand goals and objectives of pitch.
· Have a written strategy to achieve pitching goals.
· Have a dollar budget in place for promotional expenses.
· Have a time budget in place for promotional efforts.
· Have established target audience for your book, product or service.
· Have established target media outlets for your pitch.
· You have been following and established relationships with contacts at target media.
· You have “Google Alerts” related to your subject in place.
· Blog and website are in place and up to date.
· Completed analysis of competition.
· Understand your strengths and weaknesses as a potential interview guest.
· All material such as bio, book/product description is written.
· All your social media pages are up to date.
· Endorsements, testimonials, etc. have been obtained.
· Book, product or service is ready for sale.
· You have created additional “add on” products, offers or services to sell.
· You are up to date on current events.
· All materials needed for interview is prepared and at hand.
· You have a land line for phone interviews.
· Have a “quiet room” to conduct telephone interviews.
· Your online and print media kit is ready.
· Pitch is ready for email, phone, letter and fax delivery.
· Begin pitching media outlets(only you are sure the person covers your area).
Copyright, Edward W. Smith, 2014, Americasleadingmediapitchcoach.com.

So you are now well on your way to success at pitching the media. The only issue you have left is crafting the pitch itself. And of course all of the preparation in the world will not help you if your basic pitch is off the mark. That is the reason I created the Quick Fame System. It covers everything, and I mean everything you need to know in order to book even the most coveted interview slots. And the best part is that is comes with one on one phone coaching, so we can fine-tune your pitch to suit your particular circumstances.

Now if you just want to run an existing pitch by me, you can use the One Hour Media Pitch Consultation.

And if you are serious about getting your media pitching right, be sure to sign up for the Special Report shown on the home page of this blog. Really, it is great, don’t miss it.

Please email me at quickfameontv@gmail.com if you have any comments on this post.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Always Include Graphics In Publicity Media Pitches.

Ed Smith2sm 150x150 Always Include Graphics In Publicity Media Pitches.

Adding graphics to your media pitch can greatly increase your success rate for being booked for interviews in TV, Radio, Print and even bloggers.

As America’s Leading Media Pitch Coach, I deal with a lot of media people. I am often surprised how well the human touch can “close the deal”. It can get my clients booked for interviews to talk about their book, small business, non-profit or tech startup.

One thing to consider adding to your pitch is an embedded photo or video related to your pitch. It is key that you avoid using these as attachments to avoid spam filters, but having them in your pitch can add to your “open” rate. This does not work for press releases however.

If you have videos, infographics, pictures,screenshots, etc that relate to your pitch, by all mean included them, particularly if you are pitching TV or bloggers, as this can help them see how your story would work for them.

Also putting a photo of you in your email signature can increase your pitch effectiveness. For some reason, producers, editors and bloggers react favorably to the personal approach.

Doing things like this are the difference between spinning your wheels and getting massive exposure for your book, small business or non-profit. That is why I developed the Quick Fame System. It comes with one on one phone coaching so we can fine tune your pitch to suit your unique circumstances.

If you just want to run a pitch by me, consider the One Hour Media Pitch Consultation. You can be on your way to the goal post in a flash.

And if you want to contact me, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it has tons of great information you can use to get more publicity.

OK, good luck

Edward Smith
America’s Leading Media Pitch Coach.

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Things To Never Do When Pitching The Media For Publicity.

This article will outline things to avoid doing when pitching the media when you want to get on TV, radio or in print to get publicity for your book, small business or non-profit.

As America’s Leading Media Pitch Coach, I get a lot of feedback from producers and editors on how to pitch the media. Much of the time they complain about what and how they are pitched. You see the thing most people don’t realize about producers and editors is that they really want to book people for interviews. They don’t have a show or story without them.

Lets consider how you can meet them halfway and really pump up your business by being featured in an interview and getting a plug for your book, product, tech start up or non-profit.

Your doctor follows the creed of “first do no harm” when treating patients and I advise you to approach pitching the media with a similar viewpoint. Your objective for pitching the media should be that as a minimum you wouldn’t do more harm than good in terms of getting on TV, radio or in print. Producers and editors can be sensitive about the way they are pitched and if you hit them on a bad day, you can find yourself on their blacklist and your emails pitched.

So let’s look at some thing you definitely must avoid doing when pitching the media if you want to be booked for interviews and gain plugs for your book, product or non-profit.

· Never call them. Yes, never. Calling producers or editors automatically puts them in a bad mood. These are busy people and they try to avoid answering the phone if at all possible. Your call will most likely be routed to voice mail. Then what do you do, hang up, leave a message knowing they won’t call back, what? And if they do answer they can’t really take notes, you will be nervous talking to them and not make your best pitch, and so on. Calling just doesn’t work. The answer is simple, use email and your problems go away.

· Never use press releases, they just are not read. Press releases are a waste of time and money. No one has time to sort through the mass of press releases and you have to pay to have them written and to be distributed. I deal with a lot of producers and editors and they all give thumbs down to press releases.

· Using “hype” in the subject line will get you deleted. Never put things like “you must read this”, “best”, “and incredible”, etc. in the subject line. Producers and editors are people with their feet on the floor, they have seen and heard it all. Chances are your pitch does not merit the hype and will look bad once they see the details. It is the delete button for any pitch with hype in the subject line.

· Never put “FREE” in the subject line. This will look like spam and be filtered out by the spam filters or the producer or editor themselves.

· Don’t put “Breaking News” in the subject line. Come on, do your really think these media pros are reading your emails to get the news? You come across really bad doing this.

· Never put an attachment on your first contact with them. Spam filters are likely to take your email out of the system before it reaches the producer or editor.

· Never use all caps in the subject line. This is similar to the hype issue, it sets up a story that can’t live up to its promise and away you go.

· Don’t send the same pitch to competing media sources. No one wants to cover the same story someone else is and as soon as they find out that others are covering the same story, they will drop you. For good.

· Don’t send an email saying that if you don’t hear back by a certain day or time, you will call. Boy does this make producers and editors angry, they hate that. Who do you think you are? Just never, never do that.

· Never send a pitch to a person that you are not absolutely sure would cover this subject. Research what producer or editor covers what subject, assuming the media covers it at all. Sending a pitch to a food editor for a new phone just won’t fly and you could get your email blacklisted.

· Never send an email saying that your tracking software shows they didn’t open it and ask why not. Oh boy you are headed for the blacklist for sure.

· Don’t call asking if they got your email. Remember, don’t call at all.

· Don’t use abbreviations and terms the average person may not understand. You may be too close to your subject and not realize the rest of the world is not up to speed on it and lose them.

· Don’t make the same pitch to the same person more than once every 4 months. You will be marked as a pest and shut out. Give it a rest and move on to someone else.

· Don’t “name drop” in your email. Don’t say you talked to their boss, or someone else of importance and they said to talk to you. This really rubs them the wrong way and they will go out of their way to dump you.

· Don’t ask for the right to review or approve the interview. Unless you are the President or something, this is not going to happen and you won’t be booked.

· Don’t try to turn an interview pitch into an ad for your book, product or non-profit. If you want advertising, call the advertising department.

· Don’t send a follow up email more than once, if at all. If they did not respond it is not because they did not get your email in most cases, your story just did not fly.

So how did you do on the list of no no’s? Just knowing what not to do is a big help in getting your pitches read and hopefully responded to.

Of course the big, big thing is knowing what To do. Sending just the right pitch, just the right way is your ticket to big time exposure. This is really hard to do if your situation is at all unique. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor a custom pitch guaranteed to get you booked.

If you just have something quick you want to run by me, such as a pitch you want reviewed, you can use the One Hour Media Pitch Consultation.

Oh and be sure to sign up for the Free Special Report shown on the home page of this blog. Honestly, if you liked this post, you will love the special report because of all the information it has.

Feel free to email me at quickfameontv@gmail if you want to contact me.

OK, good luck with your pitching and take care.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Have Publicity Pitches Opened And Get Media Interviews.

This article will show you how to successfully pitch the media in order to be interviewed on TV, radio and in print to get publicity for your book, small business or non-profit. Reading this will make you “media ready” so you can leapfrog ahead of the others vying for an interview slot.

Getting on TV, radio or even in print can be almost easy or it can be impossible. Surprisingly the outcome is mostly up to you and the way you pitch the media that determines your success or failure.

Being interviewed in the media and getting a plug for your small business, book or non-profit can give your income a quantum leap overnight. New business will flock to your website in numbers that will astound you.

I have coached over 1,000 people and gotten them on the biggest TV shows and covered in the most read magazines. Plus I am in contact on a regular basis with the decision makers that book the interviews. What you will read here is based on that information.

You want your media pitch to be the one that is opened, as opposed to the 99.9% of them that aren’t. Yes, that is true. Almost all email pitches are totally ignored because it is obvious at first glance they are off the mark. Read on for how to accomplish this.

First let me say that you should avoid using press releases to promote your venture. They just are not cost effective. They have very low “open rates” and the money you pay to have them written and distributed rarely comes back to you.

Here are some tips to help you make a pitch to the media that will almost guarantee you an interview in the media and a big increase in your business.

· Publicity is not advertising. You need to pitch your story so it is news, not advertising. Know what is considered newsworthy. It’s always smart to take some time to monitor the news being covers by the media you want to approach so that you can find ways to make your story relevant to them at a certain point and time.

· Aim for quality not quantity. Concentrate your pitches on only those media outlets that are currently covering your topic. This allows you to focus your efforts for the highest payback in terms of being booked for interviews.

· Develop real relationships first. Get to know the producer/journalist before you pitch them if you can. Read their material, know what they cover, send them information they can use in other stories. You want to become a trusted source, and then they will want to book you for an interview.

· Understand Lead Times. Magazines, TV/radio programs, blogs and online publications often work on a long lead time. Take this into account unless your pitch is tied into breaking news. Offer journalists or bloggers ample time to read and digest your news and it will show them that you respect their time and understand the lead times they work off of.

· Only pitch by email. 99.9% of the producers I work with only want to be pitched by email. The phone interrupts them and it makes extra work for them to take notes. Never use social media like Facebook and even Twitter does not work well.

· Avoid hype in the subject line. No exclamation marks, no words like “revolutionary”, “greatest”, etc. Producers want to make the relevance decision themselves and they base is on the actual content. Also the word “free” will get it sent to the spam file almost at once.

· Avoid attachments. Spam filters will automatically kick out most email with attachments due to the threat of viruses. Don’t sent any emails with attachments until the producer is actually looking for your email.

· Use the addressee’s name. Pitches with a personal touch are more likely to be opened, whereas pitches with a general address are more likely to be deleted. You can generally find this information on the station’s website, but call if you must, this is key information.

· Keep it short: Never have a pitch be longer than two paragraphs.

· Following up is okay. “You can follow up once, but only once, after that you become a pest.

· Make sure you are available when the producer calls. Don’t blow off a producer’s call, and be sure to call them back right away if you miss their call. You have to show you are responsive or they will move on to someone more dependable.

· Merchandise your interview. Post a copy of your interview on your website and spread it around on your network. This will lead to additional business and interviews from other media sources.

Using these tips and getting no cost publicity can make promoting your dream a workable venture at last. I have seen these tips work for thousands of people in all kinds of situations.

Of course there is a “learning curve” to some of it and adapting the tips to your unique situation may take some time. That is why I created the Quick Fame System. It is the incredibly fast and easy pitching system that will get you booked on the biggest shows. And it comes with one on one phone coaching, so I can help tailor your pitch to your special situation and not miss a beat.

I also have the One Hour Media Pitch Consultation for those that just want to run a pitch by me and fine tune it.

I always want to hear from you, so email me at quickfameontv@gmail.com.

Please be sure to sign up for the FREE Special Report shown on the front page of this blog. Honestly, it is just what you need to get you started booking interviews.

OK, it is time for you to get to work implementing the tips I outlined here.

Good luck!

Edward Smith
America’s Leading Media Pitch Coach.

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Get A Message You Are Passionate About Out To The Public At No Cost With PR.

This article will show you how to use PR to get a message you are passionate about, out to the public at no cost by getting on TV, radio and in print. Pitching the media to interview you about your message is fast easy and most importantly of all, costs you nothing. Not even any press release writing and distribution costs. This is a non-profit’s dream.

When you are passionate about a cause or idea, pursuing it takes a lot of time and money. This takes away from the time and money you have to actually promote the cause or idea. This works against you getting the cause in front of the public and this is where it matters most.

The answer is to pitch radio, TV and print media to interview you about your idea and build in a plug for it. Once you get the public exposed to your idea and a link back to you, the idea can have a quantum leap in exposure and popularity.

Here are some things to keep in mind when starting to pitch the media about interviewing you:

· Know your goals and stick to them. Are you looking to promote your cause, are you trying to raise money, are you attacking another idea or cause? Each of these will take you down a different road in terms of media and your message. You cannot be all things to all people. Pick one goal and stick to it.

· Pick a target audience and ignore everyone else. Once again, you cannot be all things to all people. What you say to one group, generally does not work well with another, so you have to make hard choices about who you want to talk to and only target shows or publications that reach that audience.

· Start to study shows and publications that your target audience is involved with. You want to know what kind of stories these media outlets are covering so you can craft a pitch that will appeal to them.

· Limit the number of pitches you send out. Only target a few media outlets are a time, as if you cover too many outlets and get coverage, the media outlets will drop you. Media outlets do not like other outlets covering the same story if they can help it.

· Only pitch via email. None of my media contacts want to be pitched via the phone, or social media. Email is easy for them to study on their own time.

· Don’t give up. Just because a media outlet doesn’t bite today, it doesn’t mean you are done with them. Pitch them with the same story a month later, or change the pitch in a week or so, but never walk away from them assuming they do not want you.

So there is a quick course on how to get media coverage for a cause or idea you are passionate about. I think you will agree it can and will work if you give it a shot.

Now if you want to accelerate the time it takes you to get the coverage your idea deserves, you can cut the time down to almost nothing by using the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch perfectly for your unique circumstances.

And if you just want to fine tune your pitch, the One Hour Media Pitch Consultation is for you.

Don’t forget to sign up for the free Special Report shown on the home page, honestly it is really, really helpful.

Want to contact me? Email me at quickfameontv@gmail.com.

OK, get to work, you have a cause worth getting out there and the world is ready, link them up and the rest will be history.

Edward Smith
America’s Leading Media Pitch Coach.

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PR Tips To Get Your Small Business Massive Exposure And Sales.

This article will give you PR and press release tips you can use right now, at no cost, to create massive exposure and sales for your small business.

As America’s Leading Media Pitch Coach, many of my clients are small business owners and start ups, closely followed by authors and speakers. While each of these is a different type of business, they all have the need to get exposure and sales. Surprisingly, each can use a similar approach to achieving this with PR.

Not only do these various business types have a common goal, they share a common problem. They lack money to spend on paid advertising or to hire a PR agency. What little publicity money they do have, they spend on press releases. As a rule press releases do not pay back the money they cost to prepare and send out, so this adds to the problem.

As we will see, this lack of money to invest in promoting themselves will not hold them back from getting the exposure they deserve if they approach it the right way.

The key to getting massive exposure is to be interviewed in the media and gain a plug for your product or service in the process. Just one mention of your product or service in the broadcast media, a print publication or a radio interview can bring millions of potential customers to your website. Imagine what that will translate to in terms of actual sales.

In order to do this at no cost, you need to walk away from the use of press releases, which have a distribution fee ranging up to $1,000. This does not even include the cost of having it written. We will talk more about this in a minute.

Instead you will use targeted, focused emails with no distribution costs and can be written easily once you have the right system to use.

The key to this system is to be able to show the media that you have something that their audience is interested in hearing about. Once you do that, the rest is easy.

Each of these groups has a huge advantage that will help them get media attention. They have already mastered selling their story. They already have their elevator pitch down pat.

Pitching the media to feature you in an interview is similar to using your elevator pitch in front of potential customers. You want to quickly get to the point and show them what is in it for them. In this case it is that their audience wants to hear about your product or service.

So let’s look at how we can use this approach to land you an interview in the media so you can get that plug out there. Check out these tips:

· As said before, ditch the press release. No one reads them anymore and they cost money you can afford to write and distribute. Here you are, with a killer elevator pitch and you want to throw it away and change to a press release style of writing that is foreign to you? That is crazy, stay with what you know and what works, just use it to pitch the media the same way you pitch customers.

· Position yourself as an expert, so the media comes to you to flesh out stories they are writing or use your material as the story itself. This can work even for fiction writers if they use the right system.

· Talk to the media about their problem, they want stories their audience wants, show them how you story does this.

· Get in sync with media deadlines. If your pitch has a seasonal appeal, pitch it to the media far enough in advance to have it put in their schedule. On the other hand, breaking news can be a great source to “hitch hike” your story onto.

· Use email as your pitch vehicle. 99% of the producers and editors I work with state that they want to only receive pitches via email. It is just so much more efficient for all concerned.

· Don’t give up if you are rejected. Maybe your story was not right today, but tomorrow is a new day, keep at it, and change your pitch as needed, but whatever you do, do not give up.

So if you follow this advice you will be well on your way to getting the media coverage you deserve and not spending a lot of time and money in the process.

If you want to shorten your learning curve for pitching the media, look into the Quick Fame System. It comes with one on one phone coaching, so we can quickly tailor your pitch to your unique circumstances.

On the other hand, you may only want to run your pitch by a pro, and for that I have the One Hour Media Pitch Consultation.

Whatever you do, be sure to sign up for the Free Special Report offer shown on the home page of this blog.

Any thoughts? Email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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