Disastrous PR Pitching Mistakes You Can Avoid Right Now.

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This article will show you how to easily avoid PR pitching mistakes when you are doing your own publicity for your small business, book, tech start up or non-profit.

As America’s leading Media Pitching Coach, I see the best and worst pitches out there. One of the things that always strikes me is how simple the good PR pitches are and how simple it would have been to avoid the mistakes in the truly bad ones.

Let’s look at some “pitch killer” mistakes that you can correct today.

(1) Contacting a media person and asking them how you can promote your book, small business, etc. This is an easy one. Don’t ever do this. The media is not in business to promote you stuff. Catching them on a bad day can lead to a real dressing down. They will tell you to figure that out yourself and then buy advertising.
(2) Assuming that if you advertise in a media outlet you are entitled to extra coverage for your business. No, no, no. Advertising in a media outlet rarely gets you anything more than what you paid for.
(3) Not targeting your pitch to the media outlets that cover your subject. Make sure every aspect fits the media outlet from the geographical area they cover all the way over to the audience they reach.
(4) Using tired over worked pitch themes. Why should the media plug your product into a theme that has been beaten to death? You are dead on arrival with that one. Come up with a new angle of your own.
(5) Not putting your lead in the subject line. If the media had to search for your lead it will not happen.
(6) Using more than 7 words in your subject line. Media pros screen their emails on their phones and anything more than 7 words is lost.
(7) Calling to pitch rather than emailing. Emails is the only way to reach the media. Oh and don’t try texting either, they are not there on that yet.
(8) Not being prepared for the media when they call. Make yourself available and fully prepared to discuss any aspect of your pitch otherwise you will blow it.
(9) Not including your contact information in your pitch.
(10) Not addressing one specific media person at the media outlet you are pitching. And don’t pitch more than one person there either.

So see how easy those mistakes are to avoid?

If you are interested in getting your media pitching right, you should order my new book on media pitching as a Kindle download on Amazon. It is “An Insider’s Guide To Free Publicity” Here is the link:
http://www.amazon.com/An-Insiders-Guide-Free-Publicity-ebook/dp/B00LD69Q1O

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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How To Make A Perfect Media Publicity Pitch In 15 Easy Steps

This article will show you how to pitch the media in order to get on TV, radio or be interviewed in print promoting your book, start up or nonprofit. By following the 15 simple steps outlined below you will be on your way to achieving massive publicity at no cost.

As America’s Leading Media Pitch Coach, most of my clients come to me after striking out in their efforts to get coverage in the media. Many of these have used PR agencies and found their promises did not live up to expectations. And the costs became prohibitive. Others have tried to do their own PR, but lacked a system to follow that would work under their individual circumstances.

The good news is that you really can get the publicity you want and it absolutely free and honestly really simple to do.

You don’t have to be wired in or “know someone” to get media coverage. The truth is that you are offering the media something their audience is interested in and they will sell their mother to get a bigger audience.

And since you are not going to be using a PR agency or paying for press releases, your outlay will be zero.

So here they are, the 15 steps you can follow to get more media coverage than you ever dreamed of. Just start with step one and work you way through them.

(1) Define the goal of your publicity. Do you want to sell more merchandise or books by exposing your product to consumers? Are you a startup looking for funds from financial backers? Or are you a non-profit looking for donations. Each goal will take you down a different publicity path and you need to determine your goal upfront so you avoid wasting time.

(2) Determine whom you want to reach with your publicity given your goals. Do you want to reach consumers interested in organic food, money manager interested in investing, or perhaps people interested in a particular cause?

(3) Set up a prescreened list of what media outlets to pitch. Do your homework on what media outlets cover your subject matter and reach the target audience that is right for you. Going outside that list will not generate any extra coverage, no matter how much you want it to.

(4) Do not consider using press releases to pitch. Press releases do not generate a response rate high enough to justify the time and money required to send them out.

(5) Use email to send your pitches. Phone pitches usually wind up in voice mail and are ignored and no one uses snail mail anymore.

(6) Use the actual name of the person at the media outlet you are pitching, not some generic greeting. The names of key personnel is usually shown on the media outlets website.

(7) Don’t send a pitch unless you believe you have a reasonable chance of success. Sending a pitch about cars to a gardening magazine will get your pitches blackballed at that publication.

(8) Limit subject lines to seven words or less. Most media professionals screen their pitches on their mobile phones and long subject lines don’t display properly.

(9) Put the essence of your pitch in your subject line. Don’t try to hide what you are pitching. Also avoid hype or you will be deleted.

(10) Do not put attachments on your initial pitch. Attachments get screened out as spam.

(11) Also do not send books or product samples with your initial pitch. Your contact will request them if they are interested.

(12) Be honest in your pitch. Do not try to hide what you are pitching. You can’t fool Mother Nature.

(13) Be sure to include you contact information. Believe it or not, 13% of all pitches go out without any contact information.

(14) Do not follow up for at least 48 hours and then only follow up once. Let it go after that or you will become a pest.

(15) Be prepared to answer media inquires when they occur and within one hour at the most. Have all material needed at hand. You only get one chance and then the media person will move on.

Bonus Tip. Ask for the order. When you get a media inquiry, ask them to book you as a guest now. Take the opportunity when it is hot.

So there you have it, how to pitch the media for publicity in 15 simple steps. It wasn’t bad was it? You will find you have really good results if you follow this format and not be discouraged by getting bogged down in things you don’t understand. It is easier than you think providing you stay within the guidelines. I like to say that yes, 99% of all pitches strike out, but that is because 99% of all pitches are crafted using the wrong framework.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.

Then I have the Quick Fame System so you can work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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Pitching The Media For Publicity Made Easy.

This article will show you how to easily pitch the media to get publicity for your book, small business, tech startup or non-profit. Getting on TV or radio or being interviewed in print are the keys to building big profits at no cost.

The purpose of pitching the media is to be interviewed about your product or service and have the media carry it in their publication or run it on TV or radio. You see examples of this every time you watch TV or listen to the radio or look at an article online.

As America’s Leading Media Pitch Coach I have found that many people are afraid to pitch the media. They think they are in a one down position and the media will treat them badly. The truth is that the media needs you as much as you need them. The media needs news and things to interest their audience or else they are out of business. So approach the pitching process with the mindset that you are offering the media something of real value to them, which fact you really are doing.

For starters, forget about using press releases to pitch the media. They don’t work anymore as no one reads them due to staff cutbacks at the media outlets. You need targeted, focused pitches sent to a few choice outlets. Think quality vs. quaintly.

The first thing you must do when formulating a pitch is to decide on its objective. Are you looking to raise money for a startup, convert people to a particular viewpoint, build sales for a book, etc.? Formulating the pitch becomes much easier once you make that decision.

Once you have the goal for the pitch, you have to determine who is the right target audience for your message. Is it women with children, people interested in money, auto buffs, etc? This also makes formulating your pitch easier as you know who you want to talk to.

That decision leads you to the media you want to pitch. See how easy this is so far? You can now zero in on particular media outlets such as specific radio or TV shows that appeal to the audience you want to reach.

OK, lets start looking at the pitch itself. First you should plan on emailing it as opposed to trying to get someone on the phone. Phoning is just too complicated; you would have a hard time connecting with someone in a timely manner.

Look up the producer or Editor on the target publications website and get their email address. This is where you will send the pitch.

So now you are working on the subject line of the email. Keep it short and to the point. No more than seven words due to the large number of media contacts that use their cell phones to screen emails.

In the body copy, you want to flesh out the subject line a bit more, but don’t take more than three paragraphs to do it. Obviously it won’t be possible to explain everything, or mention every detail, so try to focus on what’s most important. Be sure to explain why you are a good person to be interviewed on your subject. You might have a personal connection to the subject, or your experience might give you something unique to say. Finally, explain what kind of interview it would be. Would it be short or long? Would it work best as a feature article, a news item, an interview, a comment piece, or something else? Would it fit into any regular slots?

Be sure to ask for the order in terms of asking the media contact to reach out to you and be sure to include full contact information in your email pitch.

Since almost all parts of the media now operate on a 24/7 basis, at least in terms of screening their emails, do not worry about the right day or time to send your pitch. Just get it going as soon as you are ready.

Here is the part where a lot of people blow it. Make yourself available to receive response from the media after you send your pitch. The media hates trying to contact someone who has pitched them and then find out they are not available. They will just drop you and you will lose your opportunity.

So there you have it, how to pitch the media for publicity easily. It wasn’t bad was it? You will find you have really good results if you follow this format and not be discouraged by getting bogged down in things you don’t understand. It is easier than you think providing you stay within the guidelines. I like to say that yes, 99% of all pitches strike out, but that is because 99% of all pitches are crafted using the wrong framework.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.

Then I have the Quick Fame System so you can work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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How to tailor email publicity pitches to mobile phones.

This article will show you that it is now time to create email publicity pitch headlines exclusively for mobile phones and no longer consider traditional email subject headline formats. And I will show you how to do it. This applies to small business, authors, tech startups and non-profits publicity.

As America’s Leading Media Pitch Coach I make it my responsibility to know when it is appropriate to adopt new techniques into email pitching. Some new tools are just fads and others show genuine payback. Tailoring your subject line to mobile phone users is now worth the trade off of losing word count.

I have been watching the growth of mobile phone use to read emails. I have been paying close attention to the percentage of people at least scanning and deleting emails based on a mobile phone screen.

The numbers being reported in various reports as to the percentage of people using mobile phones to scan emails vary widely, but most show it approaching 50%. I suspected the percentage for producers, editors, journalists, etc. was higher, given so many of them being tied in at some level to the 24/7 news cycle.

I did my own survey of my contacts in TV, radio and various print publications and found an astounding 87% of them pre screen emails via their mobile phone. Thus the mobile phone is their number one method of screen email publicity pitches.

Oh and get this. Every one of the respondents telling me they used mobile phones to screen pitches also said they do so seven days a week. So much for working so hard to time pitches. It appears the 24-hour news cycle has transformed the entire media universe in terms of how they operate.

OK, so how do we craft an email publicity pitch headline to be effective when viewed on a mobile phone? Of course there some differences in how many characters display on the screen for different mobile phone, but one principle stands out. Keep it short. Real short.

The shorter the subject line, the better. The biggest mistake most companies make is writing subject lines that are far too long and aren’t optimized for mobile A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters. You need to get right to the point in about six to eight words. And that is it for the subject line.

Place the most important words at the beginning of the subject line. It is critical to keep important words at the beginning of the subject line.

Highlight how the subject relates to what they need. Show that your subject ties in exactly with what their audience is interested in.

Keep it simple and focused. Offer one takeaway, indicate how the reader can make use of it, and specify how you will deliver it.

Make sure you are using targeted focused pitches. Using one subject line aimed at a general audience will bomb when used in these circumstances.

The email body copy should include a call to action. Ask the producer or editor to call you to set up an interview if this is what you want them to do. Don’t beat around the bush, this is your one shot.

Here are some other tips to keep in mind when writing the email pitch subject line.

Focus on the topic and keep it clear and concise. Don’t be vague or cute, lay it out for them.

Avoid hype. Words like great, unique, fabulous, etc, lead to automatic deletions.

Get straight to the point in the email body copy. Everybody is under a deadline so don’t bother trying to butter the recipient up. And don’t tell them your name upfront, they don’t care about you yet, leave that for the end. Use your first 2-3 sentences to say what you are pitching and why. What is the angle, how does it relate to their audience?

So this is the new direction you must follow if you want to get booked on TV and radio and have articles featuring you in print. It is easier than you think providing you stay within the guidelines. I like to say that yes, 99% of all pitches strike out, but that is because 99% of all pitches are crafted using the wrong framework.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.

Then I have the Quick Fame System so you can work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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Remember Editors Are Not Publicists When Doing Your OWN PR

When doing your own publicity for your book, small business, tech startup or non-profit you have to remember the media does not work for you. The media exists to please their audience not you.

Many people new to doing their own PR, view the media as something they can use to get free advertising just by asking for it. Of course once you have made a few pitches you know better, but that is another story isn’t it?

Rather than give you my opinion as to why viewing the media as your puppet is a huge mistake, I think you would benefit from hearing the opinion of someone that is active in the media and is on the receiving end of many pitches.

Here is a link to an article by Kimberly Kleman, a working editor. The article is entitled Editor To PR People: We’re Not Publicists!

I think it is worthwhile reading and something to keep in mind as your craft your media pitches.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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Use the 80/20 rule for massive publicity when doing your own PR.

This article will show you why you need to give up the “shotgun” approach to pitching and use the 80/20 rule to send targeted pitches to get publicity for your book, small business, non-profit or startup. This is especially true when you are doing your own PR.

I advise my clients to use highly targeted pitches that only focus on a few selected media outlets as the best way to get publicity.

Still a number of people cling to the old ways of doing PR. They send out press releases at a time when the media has stopped reading them. Who has time to pick through literally thousands of press releases when 99.9% of them don’t relate to what they cover? And press releases cost money to write and distribute. Where is the ROI on that?

Others insist on sending out “blasts” of pitches via email or even worse, snail mail, to every media outlets they can find in the hope that someone will pick up their story. Unfortunately for them, the media can spot a “blast” pitch a mile away and do not want to cover the same thing other media is covering. Not to mention the fact that in most instances the subject matter is not right for their media outlet.

The other major reason people resist doing targeted pitches is that they feel crafting the targeted pitches take too much time and effort. And yes, it does take time to research who your audience is, what media outlet caters to them and then write a pitch that appeals to that audience and media.

The answer to the issue of the effort to created targeted pitches goes beyond the simple truth of them being the only thing that works, or that you have no choice if you want to get coverage. It deals with time management.

Are you familiar with the 80/20 rule? In this application, it says you get 80% or your benefits from 20% of your efforts. So if you have a target list of media outlets, 80% of the publicity coverage you get is likely to come from 20% of the media outlets on your list. So your work just got easier. Only focus on writing custom pitches for 20% of your media outlets. See how much time you saved and your return on time spent shot up?

You can use a number of factors to decide who the top 20% of your target media is. Perhaps it is the media outlet with the largest audience, perhaps it is the outlets that have given you good coverage before, or perhaps it is those outlets with niche audiences. In any event, once you set up the criteria and make the cut you are on your way.

Now you have time to carefully watch each TV show, listen to every radio show and read every publication you are targeting. Then you can “speak the language” of the producer or editor responsible for the show and craft a pitch just for them.

Don’t you feel better about using targeted pitches now? The truth is that they are the only option you have that works, but now you have the time to actually use them.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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Key Media Pitching Steps When Doing Your Own PR.

This article will show you the key steps you need to follow when doing your own PR in order to get publicity for your book, small business, startup or non-profit. Getting on TV, radio or in print to promote yourself costs you nothing, is relatively easy to do and can be done quickly.

The first step in doing your own PR is to know who your target audience is. Who do you ultimately want to sell to? Don’t try to be all things to all people. Don’t say, “Well I will take anyone who will watch”. Shotguning for customers doesn’t work. You end up reaching no one.

Next you want to find out what those target customers watch, read, etc. This will tell you the media you want to target in your media pitching. You need to make a list of a few choice media targets for you to hone in on with your pitches. Targeting just any media outlet doesn’t work, because the media outlets know whom they reach audience wise and will reject your pitch. Even if you did get exposure in non-target media, it has the wrong audience and won’t do you any good.

Now is the time to do heavier research on the individual media outlets you are targeting. If it is a TV show, watch it and see how long the segments are, the tone of the segments, etc. That way you can say things like “In a ten minute segment we can show your audience ……” The producer will respond to this approach as it shows you are right for the show. The same goes for radio or print, or even bloggers. Show you understand how their stories work and how you can relate to their audience. Here you will avoid the biggest no no in pitching, which is sending your pitch to someone that does not cover your subject matter. Man does that make them angry

Now is the time to step back and see if you are ready for prime time. If you get the call from a producer or editor, are you ready to answer all their questions? Do you have all the material you need to deliver what you pitched? Is you website up to date? And so on. Imagine you got the call right now, how would you react? Be careful of what you ask for, as you might get it.

Now it is time to write the pitch. What is your angle for that audience in that particular media outlet? Here you want to be as specific as possible. Each pitch to each media outlet should be slightly different. Target, target, target. It is a lot of work, but you are only sending out a few pitches because your list is so tight. .

Now is the big moment, sending the pitch. Only use email, as my research shows that 99% of the producers and editors prefer to be pitched via email.

OK, that gives you a good idea of the steps to take when doing your own PR and you want to get coverage for your book, small business, startup or non-profit.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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How To Write Great Headlines When Pitching The Media.

This article will show you the key elements you need to build into your headline when you are doing your own publicity and pitching the media. This will result in huge publicity for your book, small business, non-profit or tech startup.

Headlines are the most vital element in your publicity pitch. Lets look at the numbers that back that statement up.

My research shows that 8 out of 10 producers, editors or bloggers will read the headline of a pitch emailed to them. It also shows that only 2 out of 10 will read the body copy. This shows the incredible importance of the email pitch headline in the process of you being booked to get on TV, radio or interviewed in print. An action step here is to make sure you spend the bulk of your time on the headline when writing your pitch.

As far as headline length goes, all of the pros agree that the maximum length is 12 words, with many recommending even smaller word counts such as six to ten. In any event your take away should be “short and sweet, can’t be beat”.

Now here is the key part to get. Understand this and you can forget the rest. Your headline must speak directly to the person you are sending the pitch to. No one else. Talk about their audience, their show, their topic, whatever, but make sure it only works for the one person you are sending it to. No mass mailing pitches, you are wasting everyone’s time.

Many times it helps to act like your pitch is a Tweet even though it won’t be. This forces you to keep it short and to the point.

Remember you are dealing with someone who is busy, busy, busy. Respect their time and only pitch something you are sure will be on target for them.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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How To Pitch Bloggers When Doing Your Own PR.

This article will give you the key elements to follow when pitching bloggers when doing your own publicity for your book, small business, tech startup or non-profit. Bloggers can serve as a stepping-stone to getting more wide spread publicity and/or allow you to reach a niche audience vital to your business success.

One of the first things you must recognize is that bloggers must be pitched differently than other media. Sending out press releases or links to YouTube videos is not going to cut it here. The same goes for pitching a print idea, such as an incredible interview opportunity or press release, to a blogger. If you are not familiar with the style of a blogger, start to read some of their posts so you can speak their language.

You also must recognize how a blogger relates to his audience. Most bloggers have a more personal relationship with their readers. They want stories and information that will resonate on a personal level with their particular audience. Make sure your blogger pitch shows how you would like the bloggers audience to react to it. Stress the human element behind the facts as it relates to that audience.

Be personal without being too personal. No you are not best buddies, so don’t try to act like you are. On the other hand, show you know the blog. If it fits, relate your current pitch to something the blogger covered before. The key is tailoring the pitch to the blog’s audience.

Keep your subject line short and sweet. Many times it helps to act like your pitch is a Tweet even though it won’t be. This forces you to keep it short and to the point.

Remember you are dealing with someone who is busy, busy, busy. Respect their time and only pitch something you are sure will be on target for them.

Of course coming up with the angle to pitch a blogger with and putting the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

OK, thanks and good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

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Free “Get Acquainted” Call

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Edward W. Smith
America’s Leading Media Pitch Coach.

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