This article will explain why you can do your own publicity for your book, small business or non-profit better than anyone else. Even if you don’t think you can do it. Most people are hesitant to do their own publicity because they think they don’t have the personality for it, or not the right skills or connections. The tragedy here is that these are the very things that will help you get coverage in the press and on TV and radio.
As America’s Leading Media Pitch Coach, most of my clients come to me wondering if in fact they can do their own publicity. They think they don’t have the skills to write press releases, they are not “wired in” with media outlets, they don’t really understand what the media wants and so on.
For starters most people lack confidence in the ability to “sell” themselves to the media. Sure they believe in their book, business or non-profit, but that is not the person himself or herself. This can be doubt about their look, their voice, their personality, in short, anything. I understand that, I have my share of those doubts myself. With that said, almost every client I ever had, has gone on to get coverage in print, radio and TV. And of course my book became a best seller in 55 countries. So much for that kind of thing holding you back.
Your perceived shortcomings give you believability, the media audience can relate to you. You come across as “real”, not a polished huckster. Your are striving to come across as an “expert” in your field and maybe if you have more of a lesser-polished, more “academic” look, it is not such a bad thing. This works well on interview shows and this is where you will be doing the bulk of your media interviews. If you can deliver good, actionable content, then you are OK to do your own PR.
So if you doubt your writing skills, stop worrying. You won’t be writing press releases as they don’t work and are a waste of money. You will be writing short pitches that explain what you are about. You probably already write some version of an “elevator pitch”. If you can do that you can write a pitch.
If you are worried about how you will come across on TV or radio, you will be fine because the media outlet will help you look good. They want the guest to look good. And as for print, journalists and editors are masters at taking what people say and turning it into good copy. That is what they do.
And as for being “wired in”, forget about it. The media is always looking for fresh faces; they don’t want to keep running the same old people. Being new gives you a certain advantage. The media needs you as much as you need them.
You can be off and running quite quickly as far as media pitching goes if you use the right system. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your specific book, product or business.
If you just want to run a pitch by me, the One Hour Media Pitch Consultation is perfect for you.
Oh and I want to hear from you. Let me know your questions, issues, etc. Email me at email@example.com.
Be sure to sign up for the Free Special Report shown on the home page of this blog. Honestly that has terrific information you can use right away.
OK, thanks for your time and I hope you are feeling better about doing you own PR. No one knows your book, product or business better than you do. And no one can convey this information quite like you can. Oh, I almost forgot, it is free, so how far off can you go.
America’s Leading Media Pitch Coach.