Insiders Guide To FREE Book Publicity.

freepublicity final 150x150 Insiders Guide To FREE Book Publicity.

My new Kindle book “Insiders Guide To FREE Book Publicity” is now available and the reviews are terrific. People can’t believe how easy it is to get massive amounts of FREE publicity for their book, small business or non-profit. Here is the link: http://www.amazon.com/An-Insiders-Guide-Free-Publicity-ebook/dp/B00LD69Q1O/ref=pd_rhf_gw_p_dnr_1

If you want more book sales… I’m talking “can’t print ‘em fast enough” book sales… then this book from America’s Leading Media Pitch Coach shows you how.

The name of the book is:

“Insider’s Guide to Free Book Publicity: 5 Steps To Get On TV, Radio And In Print”

The secret to massive book sales is getting on TV, radio and print, talking about your book.

You can have millions of people exposed to your book with just one appearance on Good Morning America or other such shows. This drives people to buy your book like no other method, not even paid advertising.

You need to pitch the media in order to be booked for interviews… and that’s what “Insider’s Guide to Free Book Publicity” shows you how to do. It explains exactly how to get booked for interviews in the mass media.

Here’s an insider secret… It doesn’t matter if your book is self-published or if it’s fiction or non-fiction. You don’t have to be “wired in” or be a “big name”. The media needs you as much as you need them.

The media has space to fill every day and only cares about finding guests their audience is interested in. Once you show the media you are that person, you’ll be booked almost at once.

And as impossible as it sounds, you can do this yourself, quickly and easily. And at no cost.

“Insider’s Guide to Free Book Publicity” walks you through five easy-to-understand, easy-to-implement steps. If you follow these simple, do-it-yourself steps, you can be on network TV shows, syndicated radio shows, be featured in USA Today, and in top magazines talking about your book in no time.

This book explains:

· How to find shows and print publications that are almost guaranteed to book you

· How to create and deliver a “killer pitch” producers and journalists just can’t turn down

· How to “sell” your book during the interview without looking like it

· How to find out what new topics producers and journalists are looking for

· How to find up-to-the-minute information on who to pitch for each show or publication

· How to get invited back to shows you’ve already been on and have producers and journalists pass your name along to other shows and publications

If you want to make serious money selling your book, “Insider’s Guide to Free Book Publicity” is a “must have”.

Order now and get the book sales you deserve.

Testimonials

“I have worked with Edward Smith over the years and found him to be the best media pitching coach there is, bar none. His clients know just what to do in order to make booking them for an interview almost effortless.”

Lori Gordon, Producer, Fox.

“Edward Smith has the ability to find out just what his media pitch coaching clients need and give it to them in a way they can act on it immediately. Work with him and you will sell some books!”

Jack Canfield, Author Chicken Soup Series.

“Ed’s help with my publicity gave me a major boost.”

John Pinette, Author, Actor, Comedian.

“Ed, you helped me bring enlightenment to the world.”

Dr. Wayne Dyer, Author, Speaker.

About Edward Smith
Edward Smith, America’s Leading Media Pitch Coach, helps authors; small businesses and non-profits learn how to do their own publicity in order to get exposure on TV, radio and in print. He offers a variety of books, courses, seminars and private coaching.

Mr. Smith has been involved in writing, publishing, book marketing, plus hosting a radio and TV interview talk show for almost 30 years. He self-published an international bestseller. He is involved in both sides of the publicity equation. He books guests for his TV show and thus sees, which pitches work. And in the process of getting publicity for his book, he learned the pitching process from an authors standpoint.. He incorporated the lessons learned into the do your own publicity program, the Quick Fame System. Over 1,000 people have used this pitching system to obtain massive media coverage.

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Best Ever Media Publicity Pitching Checklist.

Here is the best checklist ever prepared for ensuring you are ready to begin pitching the media to be interviewed on TV, radio or in print. It will work for authors, small businesses and non-profits.

As America’s Leading Media Pitch Coach, I work with many clients that have tried and failed at pitching the media before coming to me. The most common mistake they made was using press releases. They found out the hard way, press releases are just not cost effective any longer. The second most common mistake is not having a pitch that appeals to the media, but more about that later.

The next most common mistake my new clients have made in the past was not being fully prepared before they began pitching the media. For a variety of reasons, they were not able to take advantage of interview opportunities that came up or their pitches fell flat because they were not properly prepared or targeted.

There is an old adage I read somewhere. It says each of us is given second chances every day of our lives. They are there for the taking; it’s just that we don’t usually take them.

Here is your second chance at pitching the media in order to get on TV, radio or in print to promote you book, product or non-profit. If complete the steps listed in the media-pitching checklist shown below, prior to pitching the media, you will be in that top 1% that does it right. Can you imagine the results you will achieve because of this?

Media pitching checklist
· Clearly understand goals and objectives of pitch.
· Have a written strategy to achieve pitching goals.
· Have a dollar budget in place for promotional expenses.
· Have a time budget in place for promotional efforts.
· Have established target audience for your book, product or service.
· Have established target media outlets for your pitch.
· You have been following and established relationships with contacts at target media.
· You have “Google Alerts” related to your subject in place.
· Blog and website are in place and up to date.
· Completed analysis of competition.
· Understand your strengths and weaknesses as a potential interview guest.
· All material such as bio, book/product description is written.
· All your social media pages are up to date.
· Endorsements, testimonials, etc. have been obtained.
· Book, product or service is ready for sale.
· You have created additional “add on” products, offers or services to sell.
· You are up to date on current events.
· All materials needed for interview is prepared and at hand.
· You have a land line for phone interviews.
· Have a “quiet room” to conduct telephone interviews.
· Your online and print media kit is ready.
· Pitch is ready for email, phone, letter and fax delivery.
· Begin pitching media outlets(only you are sure the person covers your area).
Copyright, Edward W. Smith, 2014, Americasleadingmediapitchcoach.com.

So you are now well on your way to success at pitching the media. The only issue you have left is crafting the pitch itself. And of course all of the preparation in the world will not help you if your basic pitch is off the mark. That is the reason I created the Quick Fame System. It covers everything, and I mean everything you need to know in order to book even the most coveted interview slots. And the best part is that is comes with one on one phone coaching, so we can fine-tune your pitch to suit your particular circumstances.

Now if you just want to run an existing pitch by me, you can use the One Hour Media Pitch Consultation.

And if you are serious about getting your media pitching right, be sure to sign up for the Special Report shown on the home page of this blog. Really, it is great, don’t miss it.

Please email me at quickfameontv@gmail.com if you have any comments on this post.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Always Include Graphics In Publicity Media Pitches.

Ed Smith2sm 150x150 Always Include Graphics In Publicity Media Pitches.

Adding graphics to your media pitch can greatly increase your success rate for being booked for interviews in TV, Radio, Print and even bloggers.

As America’s Leading Media Pitch Coach, I deal with a lot of media people. I am often surprised how well the human touch can “close the deal”. It can get my clients booked for interviews to talk about their book, small business, non-profit or tech startup.

One thing to consider adding to your pitch is an embedded photo or video related to your pitch. It is key that you avoid using these as attachments to avoid spam filters, but having them in your pitch can add to your “open” rate. This does not work for press releases however.

If you have videos, infographics, pictures,screenshots, etc that relate to your pitch, by all mean included them, particularly if you are pitching TV or bloggers, as this can help them see how your story would work for them.

Also putting a photo of you in your email signature can increase your pitch effectiveness. For some reason, producers, editors and bloggers react favorably to the personal approach.

Doing things like this are the difference between spinning your wheels and getting massive exposure for your book, small business or non-profit. That is why I developed the Quick Fame System. It comes with one on one phone coaching so we can fine tune your pitch to suit your unique circumstances.

If you just want to run a pitch by me, consider the One Hour Media Pitch Consultation. You can be on your way to the goal post in a flash.

And if you want to contact me, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it has tons of great information you can use to get more publicity.

OK, good luck

Edward Smith
America’s Leading Media Pitch Coach.

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Things To Never Do When Pitching The Media For Publicity.

This article will outline things to avoid doing when pitching the media when you want to get on TV, radio or in print to get publicity for your book, small business or non-profit.

As America’s Leading Media Pitch Coach, I get a lot of feedback from producers and editors on how to pitch the media. Much of the time they complain about what and how they are pitched. You see the thing most people don’t realize about producers and editors is that they really want to book people for interviews. They don’t have a show or story without them.

Lets consider how you can meet them halfway and really pump up your business by being featured in an interview and getting a plug for your book, product, tech start up or non-profit.

Your doctor follows the creed of “first do no harm” when treating patients and I advise you to approach pitching the media with a similar viewpoint. Your objective for pitching the media should be that as a minimum you wouldn’t do more harm than good in terms of getting on TV, radio or in print. Producers and editors can be sensitive about the way they are pitched and if you hit them on a bad day, you can find yourself on their blacklist and your emails pitched.

So let’s look at some thing you definitely must avoid doing when pitching the media if you want to be booked for interviews and gain plugs for your book, product or non-profit.

· Never call them. Yes, never. Calling producers or editors automatically puts them in a bad mood. These are busy people and they try to avoid answering the phone if at all possible. Your call will most likely be routed to voice mail. Then what do you do, hang up, leave a message knowing they won’t call back, what? And if they do answer they can’t really take notes, you will be nervous talking to them and not make your best pitch, and so on. Calling just doesn’t work. The answer is simple, use email and your problems go away.

· Never use press releases, they just are not read. Press releases are a waste of time and money. No one has time to sort through the mass of press releases and you have to pay to have them written and to be distributed. I deal with a lot of producers and editors and they all give thumbs down to press releases.

· Using “hype” in the subject line will get you deleted. Never put things like “you must read this”, “best”, “and incredible”, etc. in the subject line. Producers and editors are people with their feet on the floor, they have seen and heard it all. Chances are your pitch does not merit the hype and will look bad once they see the details. It is the delete button for any pitch with hype in the subject line.

· Never put “FREE” in the subject line. This will look like spam and be filtered out by the spam filters or the producer or editor themselves.

· Don’t put “Breaking News” in the subject line. Come on, do your really think these media pros are reading your emails to get the news? You come across really bad doing this.

· Never put an attachment on your first contact with them. Spam filters are likely to take your email out of the system before it reaches the producer or editor.

· Never use all caps in the subject line. This is similar to the hype issue, it sets up a story that can’t live up to its promise and away you go.

· Don’t send the same pitch to competing media sources. No one wants to cover the same story someone else is and as soon as they find out that others are covering the same story, they will drop you. For good.

· Don’t send an email saying that if you don’t hear back by a certain day or time, you will call. Boy does this make producers and editors angry, they hate that. Who do you think you are? Just never, never do that.

· Never send a pitch to a person that you are not absolutely sure would cover this subject. Research what producer or editor covers what subject, assuming the media covers it at all. Sending a pitch to a food editor for a new phone just won’t fly and you could get your email blacklisted.

· Never send an email saying that your tracking software shows they didn’t open it and ask why not. Oh boy you are headed for the blacklist for sure.

· Don’t call asking if they got your email. Remember, don’t call at all.

· Don’t use abbreviations and terms the average person may not understand. You may be too close to your subject and not realize the rest of the world is not up to speed on it and lose them.

· Don’t make the same pitch to the same person more than once every 4 months. You will be marked as a pest and shut out. Give it a rest and move on to someone else.

· Don’t “name drop” in your email. Don’t say you talked to their boss, or someone else of importance and they said to talk to you. This really rubs them the wrong way and they will go out of their way to dump you.

· Don’t ask for the right to review or approve the interview. Unless you are the President or something, this is not going to happen and you won’t be booked.

· Don’t try to turn an interview pitch into an ad for your book, product or non-profit. If you want advertising, call the advertising department.

· Don’t send a follow up email more than once, if at all. If they did not respond it is not because they did not get your email in most cases, your story just did not fly.

So how did you do on the list of no no’s? Just knowing what not to do is a big help in getting your pitches read and hopefully responded to.

Of course the big, big thing is knowing what To do. Sending just the right pitch, just the right way is your ticket to big time exposure. This is really hard to do if your situation is at all unique. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor a custom pitch guaranteed to get you booked.

If you just have something quick you want to run by me, such as a pitch you want reviewed, you can use the One Hour Media Pitch Consultation.

Oh and be sure to sign up for the Free Special Report shown on the home page of this blog. Honestly, if you liked this post, you will love the special report because of all the information it has.

Feel free to email me at quickfameontv@gmail if you want to contact me.

OK, good luck with your pitching and take care.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Have Publicity Pitches Opened And Get Media Interviews.

This article will show you how to successfully pitch the media in order to be interviewed on TV, radio and in print to get publicity for your book, small business or non-profit. Reading this will make you “media ready” so you can leapfrog ahead of the others vying for an interview slot.

Getting on TV, radio or even in print can be almost easy or it can be impossible. Surprisingly the outcome is mostly up to you and the way you pitch the media that determines your success or failure.

Being interviewed in the media and getting a plug for your small business, book or non-profit can give your income a quantum leap overnight. New business will flock to your website in numbers that will astound you.

I have coached over 1,000 people and gotten them on the biggest TV shows and covered in the most read magazines. Plus I am in contact on a regular basis with the decision makers that book the interviews. What you will read here is based on that information.

You want your media pitch to be the one that is opened, as opposed to the 99.9% of them that aren’t. Yes, that is true. Almost all email pitches are totally ignored because it is obvious at first glance they are off the mark. Read on for how to accomplish this.

First let me say that you should avoid using press releases to promote your venture. They just are not cost effective. They have very low “open rates” and the money you pay to have them written and distributed rarely comes back to you.

Here are some tips to help you make a pitch to the media that will almost guarantee you an interview in the media and a big increase in your business.

· Publicity is not advertising. You need to pitch your story so it is news, not advertising. Know what is considered newsworthy. It’s always smart to take some time to monitor the news being covers by the media you want to approach so that you can find ways to make your story relevant to them at a certain point and time.

· Aim for quality not quantity. Concentrate your pitches on only those media outlets that are currently covering your topic. This allows you to focus your efforts for the highest payback in terms of being booked for interviews.

· Develop real relationships first. Get to know the producer/journalist before you pitch them if you can. Read their material, know what they cover, send them information they can use in other stories. You want to become a trusted source, and then they will want to book you for an interview.

· Understand Lead Times. Magazines, TV/radio programs, blogs and online publications often work on a long lead time. Take this into account unless your pitch is tied into breaking news. Offer journalists or bloggers ample time to read and digest your news and it will show them that you respect their time and understand the lead times they work off of.

· Only pitch by email. 99.9% of the producers I work with only want to be pitched by email. The phone interrupts them and it makes extra work for them to take notes. Never use social media like Facebook and even Twitter does not work well.

· Avoid hype in the subject line. No exclamation marks, no words like “revolutionary”, “greatest”, etc. Producers want to make the relevance decision themselves and they base is on the actual content. Also the word “free” will get it sent to the spam file almost at once.

· Avoid attachments. Spam filters will automatically kick out most email with attachments due to the threat of viruses. Don’t sent any emails with attachments until the producer is actually looking for your email.

· Use the addressee’s name. Pitches with a personal touch are more likely to be opened, whereas pitches with a general address are more likely to be deleted. You can generally find this information on the station’s website, but call if you must, this is key information.

· Keep it short: Never have a pitch be longer than two paragraphs.

· Following up is okay. “You can follow up once, but only once, after that you become a pest.

· Make sure you are available when the producer calls. Don’t blow off a producer’s call, and be sure to call them back right away if you miss their call. You have to show you are responsive or they will move on to someone more dependable.

· Merchandise your interview. Post a copy of your interview on your website and spread it around on your network. This will lead to additional business and interviews from other media sources.

Using these tips and getting no cost publicity can make promoting your dream a workable venture at last. I have seen these tips work for thousands of people in all kinds of situations.

Of course there is a “learning curve” to some of it and adapting the tips to your unique situation may take some time. That is why I created the Quick Fame System. It is the incredibly fast and easy pitching system that will get you booked on the biggest shows. And it comes with one on one phone coaching, so I can help tailor your pitch to your special situation and not miss a beat.

I also have the One Hour Media Pitch Consultation for those that just want to run a pitch by me and fine tune it.

I always want to hear from you, so email me at quickfameontv@gmail.com.

Please be sure to sign up for the FREE Special Report shown on the front page of this blog. Honestly, it is just what you need to get you started booking interviews.

OK, it is time for you to get to work implementing the tips I outlined here.

Good luck!

Edward Smith
America’s Leading Media Pitch Coach.

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Get A Message You Are Passionate About Out To The Public At No Cost With PR.

This article will show you how to use PR to get a message you are passionate about, out to the public at no cost by getting on TV, radio and in print. Pitching the media to interview you about your message is fast easy and most importantly of all, costs you nothing. Not even any press release writing and distribution costs. This is a non-profit’s dream.

When you are passionate about a cause or idea, pursuing it takes a lot of time and money. This takes away from the time and money you have to actually promote the cause or idea. This works against you getting the cause in front of the public and this is where it matters most.

The answer is to pitch radio, TV and print media to interview you about your idea and build in a plug for it. Once you get the public exposed to your idea and a link back to you, the idea can have a quantum leap in exposure and popularity.

Here are some things to keep in mind when starting to pitch the media about interviewing you:

· Know your goals and stick to them. Are you looking to promote your cause, are you trying to raise money, are you attacking another idea or cause? Each of these will take you down a different road in terms of media and your message. You cannot be all things to all people. Pick one goal and stick to it.

· Pick a target audience and ignore everyone else. Once again, you cannot be all things to all people. What you say to one group, generally does not work well with another, so you have to make hard choices about who you want to talk to and only target shows or publications that reach that audience.

· Start to study shows and publications that your target audience is involved with. You want to know what kind of stories these media outlets are covering so you can craft a pitch that will appeal to them.

· Limit the number of pitches you send out. Only target a few media outlets are a time, as if you cover too many outlets and get coverage, the media outlets will drop you. Media outlets do not like other outlets covering the same story if they can help it.

· Only pitch via email. None of my media contacts want to be pitched via the phone, or social media. Email is easy for them to study on their own time.

· Don’t give up. Just because a media outlet doesn’t bite today, it doesn’t mean you are done with them. Pitch them with the same story a month later, or change the pitch in a week or so, but never walk away from them assuming they do not want you.

So there is a quick course on how to get media coverage for a cause or idea you are passionate about. I think you will agree it can and will work if you give it a shot.

Now if you want to accelerate the time it takes you to get the coverage your idea deserves, you can cut the time down to almost nothing by using the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch perfectly for your unique circumstances.

And if you just want to fine tune your pitch, the One Hour Media Pitch Consultation is for you.

Don’t forget to sign up for the free Special Report shown on the home page, honestly it is really, really helpful.

Want to contact me? Email me at quickfameontv@gmail.com.

OK, get to work, you have a cause worth getting out there and the world is ready, link them up and the rest will be history.

Edward Smith
America’s Leading Media Pitch Coach.

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PR Tips To Get Your Small Business Massive Exposure And Sales.

This article will give you PR and press release tips you can use right now, at no cost, to create massive exposure and sales for your small business.

As America’s Leading Media Pitch Coach, many of my clients are small business owners and start ups, closely followed by authors and speakers. While each of these is a different type of business, they all have the need to get exposure and sales. Surprisingly, each can use a similar approach to achieving this with PR.

Not only do these various business types have a common goal, they share a common problem. They lack money to spend on paid advertising or to hire a PR agency. What little publicity money they do have, they spend on press releases. As a rule press releases do not pay back the money they cost to prepare and send out, so this adds to the problem.

As we will see, this lack of money to invest in promoting themselves will not hold them back from getting the exposure they deserve if they approach it the right way.

The key to getting massive exposure is to be interviewed in the media and gain a plug for your product or service in the process. Just one mention of your product or service in the broadcast media, a print publication or a radio interview can bring millions of potential customers to your website. Imagine what that will translate to in terms of actual sales.

In order to do this at no cost, you need to walk away from the use of press releases, which have a distribution fee ranging up to $1,000. This does not even include the cost of having it written. We will talk more about this in a minute.

Instead you will use targeted, focused emails with no distribution costs and can be written easily once you have the right system to use.

The key to this system is to be able to show the media that you have something that their audience is interested in hearing about. Once you do that, the rest is easy.

Each of these groups has a huge advantage that will help them get media attention. They have already mastered selling their story. They already have their elevator pitch down pat.

Pitching the media to feature you in an interview is similar to using your elevator pitch in front of potential customers. You want to quickly get to the point and show them what is in it for them. In this case it is that their audience wants to hear about your product or service.

So let’s look at how we can use this approach to land you an interview in the media so you can get that plug out there. Check out these tips:

· As said before, ditch the press release. No one reads them anymore and they cost money you can afford to write and distribute. Here you are, with a killer elevator pitch and you want to throw it away and change to a press release style of writing that is foreign to you? That is crazy, stay with what you know and what works, just use it to pitch the media the same way you pitch customers.

· Position yourself as an expert, so the media comes to you to flesh out stories they are writing or use your material as the story itself. This can work even for fiction writers if they use the right system.

· Talk to the media about their problem, they want stories their audience wants, show them how you story does this.

· Get in sync with media deadlines. If your pitch has a seasonal appeal, pitch it to the media far enough in advance to have it put in their schedule. On the other hand, breaking news can be a great source to “hitch hike” your story onto.

· Use email as your pitch vehicle. 99% of the producers and editors I work with state that they want to only receive pitches via email. It is just so much more efficient for all concerned.

· Don’t give up if you are rejected. Maybe your story was not right today, but tomorrow is a new day, keep at it, and change your pitch as needed, but whatever you do, do not give up.

So if you follow this advice you will be well on your way to getting the media coverage you deserve and not spending a lot of time and money in the process.

If you want to shorten your learning curve for pitching the media, look into the Quick Fame System. It comes with one on one phone coaching, so we can quickly tailor your pitch to your unique circumstances.

On the other hand, you may only want to run your pitch by a pro, and for that I have the One Hour Media Pitch Consultation.

Whatever you do, be sure to sign up for the Free Special Report offer shown on the home page of this blog.

Any thoughts? Email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How Authors Should Prepare For A Media Interview.

plan ahea d 150x150 How Authors Should Prepare For A Media Interview.

This post will outline how an author should prepare for an interview on TV, radio or in print. I will show how message development, interview planning and message delivery are the key to preparing for a media interview.

As America’s Leading Media Pitch Coach, my clients are interviewed in the media on a regular basis. Having my clients ready to take advantage of the opportunity to receive a plug and sell a lot more books because of it is key.

Let’s look at some of the things an author should do to prepare for a media interview.

(1) The first step in preparing for a media interview is message preparation.

Here you want to think of sound bytes of about 20 seconds, even if it is a print interview. Reporters have to keep it quick and simple, so they respond to the sound byte approach as well as TV and radio producers.

You are aiming for a quick, simple, jargon free sentence(s) that is easy to understand, yet conveys your core message. Many times your elevator pitch can serve as the basis for this.

So you must have a firm grasp of what you want to have the audience understand about you or your book that will cause them to want to buy it. You don’t have to build a plug into it or even your website or contact info, as the show will do the plug part for you.

(2) The next step in preparing for a media interview is interview planning.

First let me say, interview planning is really about anticipating what will be covered in the interview and being able to react to it in a way the will help you sell books. Believe me you will never be able to control an interview in terms of telling the interviewer what to say or so.

The idea here is to learn what the interviewer’s agenda is in advance and plan a way to navigate through it while selling your book. Also get to know the technical aspects of the interview such as live, pre recorded, length of interview, number of guests on with you, etc. This helps you prepare for how the interview will flow, which is key.

(3) The last step in preparing for an interview is message delivery.

Here you want to plan how you will look and sound during the interview with an eye on selling your book.

You need to think through what image you want to project along with what message you are delivering. How will you dress could be key if it is a TV interview. Certainly how you will sound is key fro both radio and TV and to some extent even in print. You want your image to match your message and of course match what you are promoting from your book.

So those are the key steps in preparing to take full advantage of a media interview. If you follow them, you will significantly boost the sales of your book and lay the groundwork for future interviews. Laying the groundwork for future interviews is really important, as the media will use this interview to judge your value a guest on future or different shows.

Getting your message right is the crux of the issue for you and you can’t afford to blow it. That is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can get every detail right for you.

If you just want a quick “touch up” on your media pitch, check out my One Hour Media Pitch Consultation. It is just the ticket for updating a pitch and getting a second opinion.

Don’t forget to sign up for the Free special report shown on the home page of this blog, it is really good.

If you have any questions or comments, email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of http://www.prdaily.com/

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Why Authors Should Not Use Press Releases To Promote Their Books.

history of news releases infographic 150x150 Why Authors Should Not Use Press Releases To Promote Their Books.

This blog post will outline the main reasons press releases are not a cost effective method for authors to obtain publicity for their book. Press releases have stopped being read by the very people an author most wants to reach for reasons outlined below.

As America’s Leading Media Pitch Coach, my specialty is helping authors get exposure to the media and as a result of this, get booked for interviews on TV, radio and in print. I cannot think of one instance where I would recommend that an author use a press release to accomplish this.

Lou Hoffman has an article entitled “The evolving distribution and role of press releases” at PRdaily.com. Prdaily.com is a great free site to follow if you are doing your own publicity. I suggest you subscribe to it. In his article he points out that press releases have lost their effectiveness in recent years for a number of reasons.

Let me list Mr. Hoffman’s issues and add some of my own as to why press releases are not recommended as effective ways to get publicity:

· The number of press releases sent out on a daily basis average about 1,800, which is at a peak. This equates to a flood of information going into any media outlet.

· At the same time, the number of employees in media newsrooms is declining due to staff cutbacks. So there are less people to read your press release. The number of reporters toiling in newsrooms is actually lower today than in 1978, according to the Pew Research Center.

· When distribution of the press release reached only the domain of the media, journalists enjoyed a free lunch. With little effort, they could write stories based on a press release, and those stories appeared fresh to their readers because they couldn’t find them elsewhere. This advantage disappeared around 1996 when press release distribution services started flinging out press releases to the masses via the Internet.

· Press releases are time consuming for most people to write. It can easily take a pro ten hours to write one. It takes much longer than that for an amateur to write one.

· Press releases are expensive to distribute. It costs from $600 to $3,000 to distribute a press release, depending on what distribution service you use.

· Very few in the PR industry, especially those in agencies that charge fees to write and distribute press releases do any kind of evaluation as to their effectiveness. Bang for the buck is not an issue when your business model is built on sending out press releases.

I advise my clients to avoid this needless, inefficient use of their time and money and avoid press release entirely.

A few focused, targeted emails can be sent out for free. I have over 1,000 clients who can testify that you can be incredibly successful at booking interviews in TV, radio and in print by using this method.

Of course what to put in that pitch can be a bit tricky, so I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your unique circumstances. Believe me this is huge. You need this if you are serious about pitching your book and want actual results.

If you fee you just want to brush a pitch by me, you should check out my One Hour Media Pitch Consultation.

I would like to hear your thoughts on this blog post. Email me at quickfameontv@gmail.com with any comments.

Oh and be sure to sign up for the free special report shown on the home page of the blog. It is really good.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of PRdaily.com

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Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

images 150x150 Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

This blog post will offer you some tips on what to do when contacted by a TV/Radio producer or journalist that wants to interview you about your book. As an author doing your own publicity and pitching the media being contacted by a TV/Radio producer or reporter to set up an interview about your book is truly one of the best things that can happen to you.

Your media pitch has paid off and now you are about to reap the rewards of all your pitching efforts, so here is how to handle it.

As America’s Leading Media Pitch Coach, my clients find themselves in this position on a regular basis and I want to help you. You are at a critical stage in the process of being booked for an interview and you need to be careful you do not do anything to turn the prospective interviewer off. But you need to protect yourself and make sure you maximize the benefits you will receive from the interview.

It is vital you do not duck or delay taking the call because you think you are not ready for some reason. No matter what, take the call right away. If you don’t take the call, the media person might move on and book someone else as they are on a tight schedule to book someone.

Your objective is to find out as much as you can about what will be covered in the upcoming interview, so that you can prepare for the interview and come out looking your best. Plus you want to look for ways to build in subtle plugs for your book. All this must be done without irritating the potential interviewer.

Here are 12 tips to use when talking to the TV/Radio producer or journalist to help you do that. Your media contact will probably offer much of this information during their call to you, so you can use this list to fill in any areas that are not clear to you.

1. Get full contact information on the media contact. Make sure you have the full name, phone, email and even fax number, plus their title and area of specialty.

2. Ask them how they found you. Did they respond to one of your pitches, a press release, a referral or what? This is key information for your when you are doing your own publicity for your book.

3. Make sure you understand if it will be on radio, TV or in print. As crazy as it sounds, in the confusion of the first contact it is easy to misunderstand the media involved.

4. Once your understand the media, clarify the format. Is it remote, in studio, live, pre recorded, etc, and if in radio or TV?

5. Make sure you get as much information as possible about the story and angle they will be pursuing during the interview. What are they trying to accomplish during the interview.

6. Do they need any material from you? Find out if they need video or sound clips, copies of your book, photos, and etc. for the interview.

7. Find out if other authors or experts will be interviewed for the same story as yours. You can flesh out the tone of the interview by knowing if “competitors” or people with views opposing or agreeing with you will be part of the story.

8. You need to know how long the interview will last and when/where the interview will be.

9. Who will be doing the interview? In the case of radio and TV, the person contact you is rarely the person doing the interview.

10. When and where will the interview run? Find out specifics of what geographical areas will see the interview and the date/time for it.

11. Do they have your full contact information a long with title, website and other key information, so people can contact you.

12. Do they really understand who you are? Make sure they understand your background and how you can contribute to the story.

So you have this wonderful opportunity to promote your book and properly handled you will book the interview and move into the next phase, which is preparing for the interview itself.

If you are not being called to set up interviews, maybe it is time to ask yourself if you are pitching the media correctly. Unfortunately, most authors are just relying on press releases and book reviews, both of which are just lousy ways to get interviews on radio or TV,etc. That is why I created the Quick Fame System for promoting books. It comes with one on one phone coaching, so we can tailor your pitch to your individual book. Believe me this is huge.

On the other hand, you may only have a few issues to deal with regarding the pitching process. If that is the case, check out my One Hour Media Pitch Consultation option. We can get you back on track fast with that.

I always want to hear from you, so feel free to email me at quickfameontv@gmail.com.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of Dave Dugdale, flicker.com

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