Insider Advice On How To Pitch The Media For Publicity.

rtr22hzr 150x150 Insider Advice On How To Pitch The Media For Publicity.

This article will give you a first person account from a journalist showing you why most publicity pitches fail. Most pitches are looked at as spam! It will show you the mistakes most authors, small businesses and non-profits make when pitching the media to receive publicity. And it will show you the correct way to pitch the media to be interviewed.

As America’s Leading Media Pitch Coach, it is my job to keep up with how the media wants to be pitched for publicity coverage. There was a time when press releases were the norm, but now email rules for pitching.

But even it you are using email, most pitches still miss the mark by a wide margin.

After coaching over 1,000 people on how to their own publicity I see a mindset that leads to most of the mistakes people make when pitching the media. This is a mindset that causes them to throw out a large quantity of pitches via email in the hopes that something will stick.

I understand this desire to fire off a barrage of pitches. After all email is free and if you buy a list of contact, you might as well use it all, right? And who can argue that the more you pitch, the better your chances of getting a hit?

Well I for one can argue with this approach big time.

I see the “body count” of failure that comes from this approach. I see the thousands of people that think this is the only approach to use and then abandon their publicity efforts when it fails.

And then their book, business or non-profit dies from lack of promotion.

This tragedy can be avoided if you use the right system. And it doesn’t have to cost you a cent. Everything you need to do it right is free. No kidding.

I read an article by Gideo Lichfield over at qz.com entitled “ Dear PR person who just sent me a robo pitch ”. This is an eye opening article for those involved in the pitching process even if you are not a full time PR person. You must read this article if you are doing your own publicity.

The article is written from the perspective of a full time professional journalist that is on the receiving end of hundreds of pitches a day. As incredible as it sounds, most journalists, producers and even bloggers look at the pitches they receive as SPAM!

I mean these are the people you must reach if you want to be booked for an interview and they hate you.

Let’s look at some of the points the article makes. Now pay attention here, I am about to tell you stuff you will not hear anywhere else and it could end up saving your book, business or non-profit.

· Don’t buy contact lists of media personnel. They are out of date and misleading as to what people cover. Here is a tip from me, up to date and free information is available on the website for media outlets themselves. See I already saved you a bundle.

· You need to get to know a lot about the person you are pitching before you fire off a pitch. Know their “beat” for sure, but beyond that, are stories short or long, straight or funny, and so on. All cooking stories are not the same.

· Go for quality not quantity when sending media pitches. Concentrate on pitching a few journalists or producers with a tailored pitch, rather than “shotgunning” out a large number of poorly focused pitches (Spam).

· Make sure your pitches clearly state why your story fits that media outlet and that particular contact. Show them their audience is interested in your story.

· Have complete contact information in your pitch and make sure you promptly respond to a request for more information. Don’t let the big one get away because you did not return a call quickly.

· Always be ready for a call even though you never know when you will get a bite. Don’t send off pitches and then take a 2-week vacation. Be available 24/7, the media never sleeps.

Of course formulating the pitch itself needs to be done. This can be difficult if you book; small business or non-profit is at all unique. That is why I created the Quick Fame System. It comes with one on one phone coaching so we can create a pitch that is tailored to your unique set of circumstances.

Or if you just want to run a pitch by me, check out the One Hour Media Pitch Consultation. This is also done via the phone.

Oh and be sure and sign up for the Free special reports shown on the home page of this blog. Honestly they are great.

Questions or comments? Email me at quickfameontv@gmail.com.

Oh and be sure to visit Amazon Kindle for my new ebook “An Insiders Guide To Free Publicity:
freepublicity final 150x150 Insider Advice On How To Pitch The Media For Publicity.

OK, good luck out there.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of qz.com

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Must Do’s For Email Publicity Pitch Success.

freepublicity final 150x150 Must Do’s For Email Publicity Pitch Success.

This article will show you the key elements to put in an email intended to pitch yourself as a guest to be interviewed on radio, TV or in print. This approach will work for authors, small businesses and non-profits.

As America’s Leading Media Pitch, one of the biggest problems I see with clients that come to me due to a poor track record in pitching the media. After relying on press releases, the next thing holding them back is poor email pitch.

Having a “killer” email pitch is the key to getting the publicity needed to put your book, small business or non-profit on the tongue of everyone in the country.

So let’s look at what you should be doing to improve your email pitch.

· You need a catchy email subject line. The email subject line sets the one for the email and can determine if it is opened or not. The subject line highlights the main focus of the pitch and must accurately reflect it. Yet at the same time it must be done in a way that catches and holds the intended recipient’s attention. It is a fine line between “catchy” and “hype”. Hype will drive people away as it scares them.

· Personalize the greeting. A greeting that shows you took the time to research who the producer, editor or blog owner will score big. Go to the media outlet’s website and look up the name of the person you should be pitching, then use it. This is big, really.

· Show you understand the audience for the media outlet you are pitching. Talk about how your story relates to what their audience is interested. You can’t do any better than making that point.

· Structure you pitch similar to an elevator pitch. Make it quick, concise and to the point. In fact the elevator pitch you already are using may make the perfect media pitch.

· Use bullet points in the body of the pitch. They are easy and quick to read and help insure the body copy will be read.

· Avoid using attachments. This can get your email sent to the spam filter.

· Don’t clutter up your pitch with pictures, videos, etc. This kind of material is best kept aside until the producer or editor shows interest. If you must include this material, use links to your website.

· Include sharable content if possible. Give the producer or editor something they can use right now even if they don’t book you. Know the type of material they are looking for and give it to them. Even if they don’t book you, you will become a trusted source of information and you can leverage this later.

· Ask for the order. The point of the pitch is to be booked for an interview so ask for it. At least ask the producer or editor to contact you so you can give them more information on how their audience would be interested in your story.

· Make sure you supply your full contact information. You have no idea of how many pitches go out with noting else but an email address. Many times your contact will want to pick up the phone right away and you will miss this golden opportunity if you do not supply full information.

Now if your book, small business or non-profit is at all unique, you may have some trouble coming up with the right pitch. That is why I created the Quick Fame System. It comes with one on one phone coaching so we can tailor the pitch to your unique circumstances.

If you just want to run a pitch by me, you might be interested in the One Hour Media Pitch Consultation. This is also done one on one via the phone.

Want to contact me? Email me at quickfameontv@gmail.com.

OK, good luck with your pitching, the world is waiting for your special message.

Edward W. Smith
America’s Leading Media Pitch Coach.

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How to Pitch Local TV For Free Publicity.

freepublicity final 150x150 How to Pitch Local TV For Free Publicity.

This post will show you how to pitch local TV stations for free publicity. The advice will work for small businesses, non-profits, authors and tech startups. Best of all it will not cost you anything and is easy to implement.

As America’s Leading Media Pitch Coach, many of my clients come to me after having tried using press releases to be “discovered”. This rarely works out. Another large percentage of my clients come to me after having used a PR firm. Once again, there is usually no payback from this approach.

So what works? Pitching local TV stations yourself usually works.

Who knows why an audience would be interested in your story better than you? And who can tell it better than you? You probably already have an elevator pitch that works really well. Many times that can be the basis of a dynamite pitch to local TV stations.

Getting on local TV stations can really move your book sales, website visits and customer count off the map. Local TV is trusted by viewers more than national TV as local viewers relate more to the on air personalities.

Also getting on local TV can help set the stage for getting on national TV. If you go over well you will have a “demo” of how you looked on TV and a “success story” to prove you can bring in the audience numbers.

So let’s go over some of the points to keep in mind when you pitch local TV stations in order to be interviewed about your book, business or non-profit.

· Know your goals. What do you want to accomplish as a result of your appearance? This will determine what you say in your pitch and ultimately what you are interviewed for.

· Always use email to pitch. Even though they are smaller, producers for local TV stations still prefer to be pitched via email. Phone calls just are not as effective as emails.

· Pitch the right person. Go to the stations website and find a listing of which producer covers what type of story. If that doesn’t work call the station. Then use that person’s name and email for the pitch.

· Get the Timing right. The most important thing to know about local TV pitching is when to pitch. Every news station has a daily meeting; most will have two—a morning and an afternoon/evening meeting. It’s important to know when they take place, and the best way to find out is to call and ask the assignment editor.

· Know where you story fits. Most likely, your story isn’t going to be breaking news or a top-of-the-hour feature, but it’s important to know where it fits best within a news broadcast. That means watching the local news, reading the websites, and knowing what they typically cover.

· Know how to “package” your pitch. News stations have their own lingo (which is a blog post of its own), and when you’re pitching, they’re thinking exactly how to package your story. If you do the hard work for them initially, the chances of getting your story featured are much greater.

So those are some of the key things to keep in mind when pitching a local TV show. See how none of it cost you a cent and how easy it was.

If you situation is unique in any way, you may be interested in the Quick Fame System. It gives you the complete package in terms of what you need to know to score big time publicity. And it comes with one on one phone coaching so we can tailor your pitch just to your special circumstances.

Of if you just want to run a pitch by me, you might consider the One Hour Media Pitch Consultation. Once again, this is one on one, over the phone.

Any questions? Email me at quickfameontv@gmail.com.

Oh and be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it is really useful.

OK, thanks and I hope this was helpful.

Edward Smith
America’s leading Media Pitch Coach.

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Updates On How To Pitch The Media For Publicity.

freepublicity final 150x150 Updates On How To Pitch The Media For Publicity.

Here is updated advice on how to pitch the media for coverage of your book, small business, or non-profit. Being interviewed on TV, radio or in print can cause a huge spike in hits on your website. This will translate to some serious business for you if you play it right. It is time to move beyond just using press releases.

As America’s Leading Media Pitch Coach, I deal with many of the top TV and radio producers as well as editors. I try to find out how they want to be pitched so I can pass that information along to my clients. Surprisingly as a group, they are more than willing to share their advice, as they need good pitches as much as we need to pitch successfully.

There are always subtle shifts going on in how it is best to pitch, so here is some of the latest advice as to what to do and what not to do when it comes to pitching. For instance here is what Kathy Caprino over at forbes.com has to say about pitching.

Don’ts
1. Don’t say “You should see this.” – It’s offensive to the media expert to be told what they should or should not do or see. They are in a far better position to know what they should spend their time on than you are.
2. Don’t add attachments – Emails are fine, but attachments won’t get opened. Don’t rely on extra material to sell your story — make your pitch right in the email and make it short, sweet and compelling.
3. Don’t pitch something way out of their sweet spot or interest area. Make sure you are pitching the right person for your pitch subject.
4. Don’t call them on the phone – EVER. Only use email, this is all they will respond to.
5. Don’t make them do your job of figuring out how they could use your information. Craft your pitches with well-laid out story angles that the writer can use to hit the ground running. Offer key points, tips or strategies that address a hot topic pertinent to the writer.

Do’s
1. Be very respectful in your language and approach — Reflect your understanding that they receive thousands of these pitches a year, and explain exactly why you hope they’ll find yours important. Put yourself in their shoes.
2. Do your homework – Know what the writer likes, dislikes, is passionate about, and will most likely cover. Don’t just blanket them with pitches because they write for a particular publication you’d be thrilled to be featured in.
3. Once they cover your client, leave them alone for a bit – Again, be respectful. They have other fish to fry. Build a solid relationship with the media expert that’s mutually satisfying and lasting.
4. Be clever, creative and smart – Come up with an angle or topic that hasn’t been addressed ten thousand times before, and demonstrate not only your talents but also your flexibility and range.
5. Do your job well and be of service – Present yourself in the best possible light by doing solid research upfront and using your creative genius. Then craft a great story that reveals something your media expert would be thrilled to cover.
As in any job, don’t do it half-heartedly. When you’re being compared to thousands of others, it really shows how much you put into your job (and your pitch). Bring your best self to it. Showcase your own creative talents and innovative thinking. And make your top priority a wish to be of service, not to win a story.

If you follow the advice given above you will be on your way to better pitching and be closer to the sales success you are looking for.

Of course if your book, product or non-profit is at all unique, you may want some additional advice on how to handle it. That is why I created the Quick Fame System. It comes with one on one phone coaching.

If you already have a pitch and just want feedback on it, you might be interested in the One Hour Media Pitch Consultation.. This is also done via the phone.

Have a comment; email me at quickfameontv@gmail.com.

Oh and be sure to sign up for the special report as offered on the home page of this blog. Honestly it is really good.

OK, take care and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Get The Media To Cover Your Book, Business Or Non-Profit.

freepublicity final 150x150 How To Get The Media To Cover Your Book, Business Or Non Profit.

This article will give show you the steps to follow in order to pitch the media and receive coverage for your book, small business or non-profit.

As America’ s Leading Media Pitch Coach, my number one goal is to have my clients attain coverage on TV, radio and in print. Geoffrey James over at Inc.com and I agree on most points about pitching the media, so let me share some of the points he and I think you should follow when seeking coverage in the media.

Your first step to come up with a story worth covering. Reporters and producers are always searching for stories that their audience wants to read about, hear about or watch. So the “market” is there, you just have to cater to it. A story like this will probably be somewhat different than say an ad directed at consumers.

Your story has to go beyond announcing a sale. It has to be something bigger, a story behind a story. A media-ready story needs a “hook” that makes it newsworthy, usually be attaching itself to whatever news stories have recently been bouncing around, or going viral, in the media world.

Next you want to insert hidden plugs into the story. Once you’ve defined a newsworthy story, your next step is to encapsulate your sales message into a “nugget,” which you can work into the interview. The nugget ensures that potential customers take note of your product when they read, hear or watch it.

Nuggets are short, digestible, and (above all) quotable sentences that you work into the interview. They’re more than just “sound bites”–they’re “sound bites” that help sell your product.

Be sure to position yourself, as an expert and a person the media should contact when covering the story. You don’t want the media to contact someone else after you have given them the idea for a story. Show the media that only you have the experience, knowledge, etc. that can ensure the story works well with their audience.

Now you need to pitch your story to the right people in the industry.

There are three ways to reach reporters, in order to usefulness:

1. Personal contacts. This entails pitching your story to a reporter or producer whom you’ve already met or who’s already interviewed you.
2. Targeted emails. This entails pick through Internet news sources to find reporters who’ve covered subjects similar to your story pitch in the past. You then send them a personal email explaining why you contacted them, and why you think they’d like your story.
3. It’s really crucial to understand the publications you are targeting. What works for the local press might not be of interest to a trade publication or niche magazine.

A local newspaper, for instance, would take interest in thing affecting normal everyday people. This could be because your business has created new jobs, or because you are offering a new service not available in that area before.

Trade publications will be interested in how your business really stands out from its industry, and if you have a particularly revolutionary way of doing business.

If you’re aiming for a general business title, your story is most likely to get picked up if it transcends industries. For instance if you have raised money using a particularly unusual form of finance or have a particularly novel way of keeping employees motivated.

4. Press releases. These are form letter email sent indiscriminately to thousands of media people. Most reporters ignore them, but there are many sites that will publish the release as it is, giving you at least some kind of coverage.

Most reporters tend to have “beats”–specific subject areas that interest them and which they write about. Getting a feeling for a reporter’s “beat”, helps you can craft what you’re going to say so that you can insert your “nuggets” more easily and smoothly into the resulting article or post.
Regardless of how you contact reporters or producers, you’re not going to capture their interest unless the subject is really great.

You need to do this once you have been booked to do an interview.

As you’re being interviewed, insert your “nuggets” into the story. Here are two t techniques that work well:

1. Bridging. This is a technique of moving from one aspect of a topic to another. To achieve a successful “bridge,” you answer the interviewers question honestly, and then promptly follow that response with your message. Here are some typical bridges:
· “No…” (answer the question), “let me explain…” (your message here).
· “Yes…” (answer the question), “and also remember…” (your message here).
· “I don’t know, but what I do know is…” (your message here).
A word of caution, though. Make sure that your messages are related to the questions that were asked. Nothing annoys a reporter more than a blatant non-sequitur.
2. Flagging. This consists of prefacing your nuggets with a phrase that indicates the importance of what you’re about to say. Here are some classics:
· “Here’s what’s really important…”
· “The three points to remember are…”
· “Let me be perfectly clear on this…”
Flagging helps the reporter (and eventually the audience) prioritize your remarks, thus helping your message (nuggets) come through more clearly.

If you follow these main points, you will be on your way to getting coverage on TV, radio and in print.

The only area you might have some difficulty with is tailoring the advice to your specific circumstances. Each book or business is different. That is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your individual circumstances.

If you already have a pitch and just want to run it by me, you can use the One Hour Media Pitch Consultation.

Oh and be sure to sign up for the Free special report shown on the home page of this blog, it really is quite good.

If you want to contact me, email me at quickfameontv@gmail.com.

OK, good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Why Not To Be Afraid Of Doing Your Own Publcity.

freepublicity final 150x150 Why Not To Be Afraid Of Doing Your Own Publcity.

This article will explain why you can do your own publicity for your book, small business or non-profit better than anyone else. Even if you don’t think you can do it. Most people are hesitant to do their own publicity because they think they don’t have the personality for it, or not the right skills or connections. The tragedy here is that these are the very things that will help you get coverage in the press and on TV and radio.

As America’s Leading Media Pitch Coach, most of my clients come to me wondering if in fact they can do their own publicity. They think they don’t have the skills to write press releases, they are not “wired in” with media outlets, they don’t really understand what the media wants and so on.

For starters most people lack confidence in the ability to “sell” themselves to the media. Sure they believe in their book, business or non-profit, but that is not the person himself or herself. This can be doubt about their look, their voice, their personality, in short, anything. I understand that, I have my share of those doubts myself. With that said, almost every client I ever had, has gone on to get coverage in print, radio and TV. And of course my book became a best seller in 55 countries. So much for that kind of thing holding you back.

Your perceived shortcomings give you believability, the media audience can relate to you. You come across as “real”, not a polished huckster. Your are striving to come across as an “expert” in your field and maybe if you have more of a lesser-polished, more “academic” look, it is not such a bad thing. This works well on interview shows and this is where you will be doing the bulk of your media interviews. If you can deliver good, actionable content, then you are OK to do your own PR.

So if you doubt your writing skills, stop worrying. You won’t be writing press releases as they don’t work and are a waste of money. You will be writing short pitches that explain what you are about. You probably already write some version of an “elevator pitch”. If you can do that you can write a pitch.

If you are worried about how you will come across on TV or radio, you will be fine because the media outlet will help you look good. They want the guest to look good. And as for print, journalists and editors are masters at taking what people say and turning it into good copy. That is what they do.

And as for being “wired in”, forget about it. The media is always looking for fresh faces; they don’t want to keep running the same old people. Being new gives you a certain advantage. The media needs you as much as you need them.

You can be off and running quite quickly as far as media pitching goes if you use the right system. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your specific book, product or business.

If you just want to run a pitch by me, the One Hour Media Pitch Consultation is perfect for you.

Oh and I want to hear from you. Let me know your questions, issues, etc. Email me at quickfameontv@gmail.com.

Be sure to sign up for the Free Special Report shown on the home page of this blog. Honestly that has terrific information you can use right away.

OK, thanks for your time and I hope you are feeling better about doing you own PR. No one knows your book, product or business better than you do. And no one can convey this information quite like you can. Oh, I almost forgot, it is free, so how far off can you go.

Edward Smith
America’s Leading Media Pitch Coach.

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Game Changing Tactics For Doing Your Own PR.

freepublicity final 150x150 Game Changing Tactics For Doing Your Own PR.

This article will give you exactly what you need to know in order to bring your PR results to a new high. This advice will work for authors, speakers, startups, small businesses and non-profits.

Your objective is to get on TV, radio or in print, being interviewed about your product. In the course of your interview, you get a “plug” or mention of your product or website. This “plug” can lead to an incredible increase in business for you and in many cases put you on the map for future interviews. This can keep your growth rate constantly on the uptick.

As America’s Leading Media Pitch Coach, I deal with clients that want to do their own publicity. Quite frankly most of my clients have failed miserably in their efforts to do their own publicity. Or they have been burned by a PR agency.

I offer hope to these people because it is not their fault, they just used the wrong system. Once they get the right system, the results are usually fantastic.

Once they begin to work with me, they get involved in truly game changing tactics that get them the exposure they deserve, with minimal effort and zero expense. I am going to share some of the advice I give my clients with you here.

So for it to be “game changing” you have to change your game, right? First off, you need to drop using press releases. Press releases are for suckers. You have to take time to write them, or have them written and that costs you time and/or money. And you have to make them so generic, they appeal to no one. Then you have to pay to distribute them. And no one reads them anymore. All but the smallest media outlets ignore them as press releases pour in with 99.9% of the subjects touted are of no use to them.

In you new game changing style you will use targeted, focused email pitches.

To do this, you will start by defining who your target audience is. Who will buy your book, product or service? Narrow it down so you can almost see the person using your product.

Then you need to determine what media your target audience reads, watches or listens to. What shows do they watch, where do they go on the internet for news or information, and so on.

Then look up who is the producer or contact person at the media outlets your target audience frequents. Get their email address.

Next your formulate an email pitch designed solely for one person. This is not as hard as it sounds, as you won’t be blasting out a ton of pitches, but instead shooting for quality leads.

Now formulating the email pitch is where most people have trouble. Especially if your book, product or business is unique. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your special circumstances.

Of if you just want to run an existing pitch by me, you can use the One Hour Media Pitch Consultation.

So those are the game changing tactics you need to take your media pitching to a new level. They are not hard at all are they? And did you notice you had no expense at all?

So if you have failed at your PR efforts, do not give up, success and notoriety may be just around the corner. Increased business may be as close as the next email pitch you send out.

Oh before I forget, here is my email address in case you want to contact me: quickfameontv@gmail.com.

Did you sign up for the Special Report shown on the home page, honestly, that is great information.

So I think by reading this you are already on your way to getting booked on TV, radio or appearing in print. Let me know how you did.

OK, thanks and good luck,

Edward Smith
America’s Leading Media Pitch Coach.

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14 Things To Avoid When Pitching The Media For Publicity.

freepublicity final 150x150 14 Things To Avoid When Pitching The Media For Publicity.

This article will list the things you must not do when pitching the media in order to be interviewed and plug your book, small business, non-profit or tech startup. When pitching TV or radio producers, journalists or bloggers avoiding these pitching mistakes greatly improves your chances of being booked for an interview.

Getting on TV or the radio, or having an article feature you or your product can put you on the map like no other promotional vehicle. If you follow the right system, you can do it even if you are not “wired in” or well known. But more about that later.

As America’s Leading Media Pitch Coach, I work with a number of producers and journalists on a daily basis. As a rule they are very easy to deal with in spite of their busy schedule. They need good people to talk to as much as we need their plugs.

With that said, media professionals are human and have their own set of things that absolutely drive them crazy. Things that will cause them to delete a pitch or even blacklist the person that sent the pitch. It is vital you avoid making any of the mistakes that can send you to the delete file.

Here is a list of the things that you must not do when pitching the media:

1. Using canned pitches that are obviously being sent out shotgun style to everyone that has an email address. TV and radio plus journalists and editors can spot “canned’ pitches from the first sentence. These people like to think of themselves as the individuals they are. Make each pitch a custom pitch and cut down on the distribution list to avoid taking the “canned approach”.

2. Using a “hyped” or all caps subject line. Let the subject speak for itself, hype scares media professionals off.

3. Calling to make a pitch. These are busy people and they don’t have time to listen to your pitch, take notes, etc. As 99.9% of the producers, editors and journalists I work with tell me this is the only way they want to be pitched.

4. Using press releases and assuming the media reads them. For the most part all but the smallest media outlets ignore press releases as they do not have the staff to read them knowing most of the press releases are not related to their audience’s interests.

5. Following up on the emails. If they are interested they will call you. They really will. Take your shot, assume it was read and live with it. If you wake the sleeping giant, you will regret it because you will find your email address blocked.

6. Sending pitches to a media outlet or contact at the media outlet that does not cover your subject. Don’t send a food related pitch to an auto publication and don’t send a food related pitch to the sports editor.

7. Using general pitches instead of targeted, focused pitches. The more targeted and focused your pitch is, the better your results will be. Media professionals can spot a pitch tailored to them and will give it extra attention.

8. Pitches that contain lots of jargon or technical terms. Write in plain English and assume the recipient does not know anything about the subject.

9. Using the same pitch over and over. If you bomb out the first time, don’t think it will work if you send it 3 weeks later and then 3 weeks after that. If a pitch does not get a response, change the pitch.

10. Name dropping. Don’t mention that the boss of the person you are pitching is interested in the story in an effort to pressure the recipient.

11. Don’t threaten. Don’t tell the recipient that something bad will happen if they don’t cover your story. And don’t say that something bad will happen if they cover a competitive story. You could face some serious legal trouble for this.

12. Trying to control content or timing of covering your story. Don’t try to dictate when a story will run or what will be in it. The media hates to be told what to do.

13. Trying to use PR in place of advertising. The media is not in business to advertise your book, cause or small business. If you want adverting you have to pay for it.

14. Not being prepared to respond to an inquiry. If you get a bite after you send out a pitch, you better be ready to respond quickly and thoroughly.

Just by avoiding these media pitching mistakes, you will have a much better chance of having your pitch read and you being booked.

If you have a unique book, product or cause, you probably will need help getting the exact pitch right. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your special circumstances.

If you just want to run a pitch by me, you might be interested in the One Hour Media Pitch Consultation. This is also done over the phone.

Be sure to sign up for the Special Report shown on the home page of this blog. Honestly it is the real deal if you want to do your own publicity well.

Any questions? Email me at quickfameontv@gmail.com.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Good luck,

Edward Smith

America’s Leading Media Pitch Coach.

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How To Do Your Own Publcity Without A PR Agency.

This article will show you how you can do your own publicity and avoid using an expensive PR agency. You don’t even need press releases. Follow this advice and you can get on TV talking about your book, small business, non-profit or start up.

As America’s Leading Media Pitch Coach I work with all kinds of clients. Authors, tech start ups, non-profits and small businesses. Many of them come to me because they have been burned by PR agencies or they do not have the money to pay a PR firm. I can honestly tell you that every client I have coached has done better and saved money compared to using a PR agency. If you follow the advice outlined here, you can be on your way to getting similar results.

The key to doing PR without a PR agency is to take yourself through the same steps a reputable PR agency would do. Almost every step outlined below is one you would be involved with even if you farmed the work out to an agency. You see the PR agency would be asking you the same questions as these because they couldn’t do a good job without good information from you to start.

So lets look at the steps involved in doing your own publicity.

· Know your goals. In order to do your own publicity you need to decide why you are doing it. Are you looking for financing, gain traffic to a website, get attendance at an event, etc. Different goals need different pitches.

· Set up time and dollar budgets. Doing your own publicity is cheap compared to hiring a PR agency, but it still takes some money to set up a website, get material produced to use in an interview, travel expenses and so on. The same with time. You need to set aside to do research, and prepare in other ways. If you don’t plan for it, it won’t get done.

· Know your target audience. Know exactly who it is that will be interested in coming to your website, your event or reading your book. This is crucial to know as the success of your own publicity depends on reaching the target audience.

· Drop any plans to use press releases. Press releases drain your time and money when you are doing your own publicity. They are not cost efficient due to their distribution costs and low, low readership but lack of targeting ability.

· Compile a list of target media outlets. Start to make a list of TV shows, radio shows, newspaper columns, magazine sections and blogs that reach your target audience. Then put names and contact information to the list. You will have a list of key contact people to pitch when the time comes. Look for producers at TV and radio stations and editors in the print media.

· Start generating pitch themes. Come up with compelling reasons your target audience would want to hear about you and think how you can blend this into an approach that would work for the media outlet. This can take time unless you work with a media pitch coach, but more about that later.

· Have your website up to date. Prior to contacting you directly, many producers and editors will check you out on line first. So make sure your website if up to date, all your demos, testimonials, contact information, photos, etc are up to date and functioning.

· Generate a list of questions to be asked. When you are booked for an interview you want to send the booker a list of suggested questions to ask you. Believe it or not, in many cases they will use your list exactly as you formed them. This saves the producer or editor work and helps insure a good interview.

· Get yourself ready to be interviewed. Once you start pitching, you don’t know how soon you will be contacted, it might even be last minutes fill in, and so you have to be ready to be interviewed at any moment. Do you have a land line, quiet room, a suitable wardrobe and so on in place?

· Know what you are going to say in the interview. Know what people will ask you and have all the answers ready. Have a list of soundbytes ready for broadcast interviews, and good quotes for the print media.

· Use targeted focused emails to pitch. Use a short list of media outlets to contact and only use email to pitch them. 99% of the producers I work with state email as the choice of how they want to be pitched.

· Think positive. Remember the media needs you as much as you need them, they don’t have a show without a guest. You don’t have to be “wired in” or be a “big guy” to get coverage, you just have to have a story that is interesting to the audience they serve. Most of my clients come to me as unknowns and some of them have gotten on the biggest shows out there. And they were booked on the first pitch. Really. It can happen to you.

So what do you think? That is not as hard or complicated as you thought is it? Really, if you can deliver an elevator pitch, you can pitch the media. And with the right system for your pitch, you can find yourself on Good Morning America before you know it.

Of course fine-tuning the pitch can get tricky and that is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your special circumstances.

If you just want to run a pitch by me, you could use the One Hour Media Pitch Consultation.

Be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it really has a lot of useful information for someone doing their own publicity.

Feel free to email me at quickfameontv@gmail.com with any comments you have.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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