This post will show you how to pitch local TV stations for free publicity. The advice will work for small businesses, non-profits, authors and tech startups. Best of all it will not cost you anything and is easy to implement.
As America’s Leading Media Pitch Coach, many of my clients come to me after having tried using press releases to be “discovered”. This rarely works out. Another large percentage of my clients come to me after having used a PR firm. Once again, there is usually no payback from this approach.
So what works? Pitching local TV stations yourself usually works.
Who knows why an audience would be interested in your story better than you? And who can tell it better than you? You probably already have an elevator pitch that works really well. Many times that can be the basis of a dynamite pitch to local TV stations.
Getting on local TV stations can really move your book sales, website visits and customer count off the map. Local TV is trusted by viewers more than national TV as local viewers relate more to the on air personalities.
Also getting on local TV can help set the stage for getting on national TV. If you go over well you will have a “demo” of how you looked on TV and a “success story” to prove you can bring in the audience numbers.
So let’s go over some of the points to keep in mind when you pitch local TV stations in order to be interviewed about your book, business or non-profit.
· Know your goals. What do you want to accomplish as a result of your appearance? This will determine what you say in your pitch and ultimately what you are interviewed for.
· Always use email to pitch. Even though they are smaller, producers for local TV stations still prefer to be pitched via email. Phone calls just are not as effective as emails.
· Pitch the right person. Go to the stations website and find a listing of which producer covers what type of story. If that doesn’t work call the station. Then use that person’s name and email for the pitch.
· Get the Timing right. The most important thing to know about local TV pitching is when to pitch. Every news station has a daily meeting; most will have two—a morning and an afternoon/evening meeting. It’s important to know when they take place, and the best way to find out is to call and ask the assignment editor.
· Know where you story fits. Most likely, your story isn’t going to be breaking news or a top-of-the-hour feature, but it’s important to know where it fits best within a news broadcast. That means watching the local news, reading the websites, and knowing what they typically cover.
· Know how to “package” your pitch. News stations have their own lingo (which is a blog post of its own), and when you’re pitching, they’re thinking exactly how to package your story. If you do the hard work for them initially, the chances of getting your story featured are much greater.
So those are some of the key things to keep in mind when pitching a local TV show. See how none of it cost you a cent and how easy it was.
If you situation is unique in any way, you may be interested in the Quick Fame System. It gives you the complete package in terms of what you need to know to score big time publicity. And it comes with one on one phone coaching so we can tailor your pitch just to your special circumstances.
Of if you just want to run a pitch by me, you might consider the One Hour Media Pitch Consultation. Once again, this is one on one, over the phone.
Any questions? Email me at email@example.com.
Oh and be sure to sign up for the FREE special report shown on the home page of this blog. Honestly it is really useful.
OK, thanks and I hope this was helpful.
America’s leading Media Pitch Coach.