How to tailor email publicity pitches to mobile phones.

This article will show you that it is now time to create email publicity pitch headlines exclusively for mobile phones and no longer consider traditional email subject headline formats. And I will show you how to do it. This applies to small business, authors, tech startups and non-profits publicity.

As America’s Leading Media Pitch Coach I make it my responsibility to know when it is appropriate to adopt new techniques into email pitching. Some new tools are just fads and others show genuine payback. Tailoring your subject line to mobile phone users is now worth the trade off of losing word count.

I have been watching the growth of mobile phone use to read emails. I have been paying close attention to the percentage of people at least scanning and deleting emails based on a mobile phone screen.

The numbers being reported in various reports as to the percentage of people using mobile phones to scan emails vary widely, but most show it approaching 50%. I suspected the percentage for producers, editors, journalists, etc. was higher, given so many of them being tied in at some level to the 24/7 news cycle.

I did my own survey of my contacts in TV, radio and various print publications and found an astounding 87% of them pre screen emails via their mobile phone. Thus the mobile phone is their number one method of screen email publicity pitches.

Oh and get this. Every one of the respondents telling me they used mobile phones to screen pitches also said they do so seven days a week. So much for working so hard to time pitches. It appears the 24-hour news cycle has transformed the entire media universe in terms of how they operate.

OK, so how do we craft an email publicity pitch headline to be effective when viewed on a mobile phone? Of course there some differences in how many characters display on the screen for different mobile phone, but one principle stands out. Keep it short. Real short.

The shorter the subject line, the better. The biggest mistake most companies make is writing subject lines that are far too long and aren’t optimized for mobile A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters. You need to get right to the point in about six to eight words. And that is it for the subject line.

Place the most important words at the beginning of the subject line. It is critical to keep important words at the beginning of the subject line.

Highlight how the subject relates to what they need. Show that your subject ties in exactly with what their audience is interested in.

Keep it simple and focused. Offer one takeaway, indicate how the reader can make use of it, and specify how you will deliver it.

Make sure you are using targeted focused pitches. Using one subject line aimed at a general audience will bomb when used in these circumstances.

The email body copy should include a call to action. Ask the producer or editor to call you to set up an interview if this is what you want them to do. Don’t beat around the bush, this is your one shot.

Here are some other tips to keep in mind when writing the email pitch subject line.

Focus on the topic and keep it clear and concise. Don’t be vague or cute, lay it out for them.

Avoid hype. Words like great, unique, fabulous, etc, lead to automatic deletions.

Get straight to the point in the email body copy. Everybody is under a deadline so don’t bother trying to butter the recipient up. And don’t tell them your name upfront, they don’t care about you yet, leave that for the end. Use your first 2-3 sentences to say what you are pitching and why. What is the angle, how does it relate to their audience?

So this is the new direction you must follow if you want to get booked on TV and radio and have articles featuring you in print. It is easier than you think providing you stay within the guidelines. I like to say that yes, 99% of all pitches strike out, but that is because 99% of all pitches are crafted using the wrong framework.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.

Then I have the Quick Fame System so you can work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

Remember Editors Are Not Publicists When Doing Your OWN PR

When doing your own publicity for your book, small business, tech startup or non-profit you have to remember the media does not work for you. The media exists to please their audience not you.

Many people new to doing their own PR, view the media as something they can use to get free advertising just by asking for it. Of course once you have made a few pitches you know better, but that is another story isn’t it?

Rather than give you my opinion as to why viewing the media as your puppet is a huge mistake, I think you would benefit from hearing the opinion of someone that is active in the media and is on the receiving end of many pitches.

Here is a link to an article by Kimberly Kleman, a working editor. The article is entitled Editor To PR People: We’re Not Publicists!

I think it is worthwhile reading and something to keep in mind as your craft your media pitches.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

Use the 80/20 rule for massive publicity when doing your own PR.

This article will show you why you need to give up the “shotgun” approach to pitching and use the 80/20 rule to send targeted pitches to get publicity for your book, small business, non-profit or startup. This is especially true when you are doing your own PR.

I advise my clients to use highly targeted pitches that only focus on a few selected media outlets as the best way to get publicity.

Still a number of people cling to the old ways of doing PR. They send out press releases at a time when the media has stopped reading them. Who has time to pick through literally thousands of press releases when 99.9% of them don’t relate to what they cover? And press releases cost money to write and distribute. Where is the ROI on that?

Others insist on sending out “blasts” of pitches via email or even worse, snail mail, to every media outlets they can find in the hope that someone will pick up their story. Unfortunately for them, the media can spot a “blast” pitch a mile away and do not want to cover the same thing other media is covering. Not to mention the fact that in most instances the subject matter is not right for their media outlet.

The other major reason people resist doing targeted pitches is that they feel crafting the targeted pitches take too much time and effort. And yes, it does take time to research who your audience is, what media outlet caters to them and then write a pitch that appeals to that audience and media.

The answer to the issue of the effort to created targeted pitches goes beyond the simple truth of them being the only thing that works, or that you have no choice if you want to get coverage. It deals with time management.

Are you familiar with the 80/20 rule? In this application, it says you get 80% or your benefits from 20% of your efforts. So if you have a target list of media outlets, 80% of the publicity coverage you get is likely to come from 20% of the media outlets on your list. So your work just got easier. Only focus on writing custom pitches for 20% of your media outlets. See how much time you saved and your return on time spent shot up?

You can use a number of factors to decide who the top 20% of your target media is. Perhaps it is the media outlet with the largest audience, perhaps it is the outlets that have given you good coverage before, or perhaps it is those outlets with niche audiences. In any event, once you set up the criteria and make the cut you are on your way.

Now you have time to carefully watch each TV show, listen to every radio show and read every publication you are targeting. Then you can “speak the language” of the producer or editor responsible for the show and craft a pitch just for them.

Don’t you feel better about using targeted pitches now? The truth is that they are the only option you have that works, but now you have the time to actually use them.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

Key Media Pitching Steps When Doing Your Own PR.

This article will show you the key steps you need to follow when doing your own PR in order to get publicity for your book, small business, startup or non-profit. Getting on TV, radio or in print to promote yourself costs you nothing, is relatively easy to do and can be done quickly.

The first step in doing your own PR is to know who your target audience is. Who do you ultimately want to sell to? Don’t try to be all things to all people. Don’t say, “Well I will take anyone who will watch”. Shotguning for customers doesn’t work. You end up reaching no one.

Next you want to find out what those target customers watch, read, etc. This will tell you the media you want to target in your media pitching. You need to make a list of a few choice media targets for you to hone in on with your pitches. Targeting just any media outlet doesn’t work, because the media outlets know whom they reach audience wise and will reject your pitch. Even if you did get exposure in non-target media, it has the wrong audience and won’t do you any good.

Now is the time to do heavier research on the individual media outlets you are targeting. If it is a TV show, watch it and see how long the segments are, the tone of the segments, etc. That way you can say things like “In a ten minute segment we can show your audience ……” The producer will respond to this approach as it shows you are right for the show. The same goes for radio or print, or even bloggers. Show you understand how their stories work and how you can relate to their audience. Here you will avoid the biggest no no in pitching, which is sending your pitch to someone that does not cover your subject matter. Man does that make them angry

Now is the time to step back and see if you are ready for prime time. If you get the call from a producer or editor, are you ready to answer all their questions? Do you have all the material you need to deliver what you pitched? Is you website up to date? And so on. Imagine you got the call right now, how would you react? Be careful of what you ask for, as you might get it.

Now it is time to write the pitch. What is your angle for that audience in that particular media outlet? Here you want to be as specific as possible. Each pitch to each media outlet should be slightly different. Target, target, target. It is a lot of work, but you are only sending out a few pitches because your list is so tight. .

Now is the big moment, sending the pitch. Only use email, as my research shows that 99% of the producers and editors prefer to be pitched via email.

OK, that gives you a good idea of the steps to take when doing your own PR and you want to get coverage for your book, small business, startup or non-profit.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

How To Write Great Headlines When Pitching The Media.

This article will show you the key elements you need to build into your headline when you are doing your own publicity and pitching the media. This will result in huge publicity for your book, small business, non-profit or tech startup.

Headlines are the most vital element in your publicity pitch. Lets look at the numbers that back that statement up.

My research shows that 8 out of 10 producers, editors or bloggers will read the headline of a pitch emailed to them. It also shows that only 2 out of 10 will read the body copy. This shows the incredible importance of the email pitch headline in the process of you being booked to get on TV, radio or interviewed in print. An action step here is to make sure you spend the bulk of your time on the headline when writing your pitch.

As far as headline length goes, all of the pros agree that the maximum length is 12 words, with many recommending even smaller word counts such as six to ten. In any event your take away should be “short and sweet, can’t be beat”.

Now here is the key part to get. Understand this and you can forget the rest. Your headline must speak directly to the person you are sending the pitch to. No one else. Talk about their audience, their show, their topic, whatever, but make sure it only works for the one person you are sending it to. No mass mailing pitches, you are wasting everyone’s time.

Many times it helps to act like your pitch is a Tweet even though it won’t be. This forces you to keep it short and to the point.

Remember you are dealing with someone who is busy, busy, busy. Respect their time and only pitch something you are sure will be on target for them.

Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

How To Pitch Bloggers When Doing Your Own PR.

This article will give you the key elements to follow when pitching bloggers when doing your own publicity for your book, small business, tech startup or non-profit. Bloggers can serve as a stepping-stone to getting more wide spread publicity and/or allow you to reach a niche audience vital to your business success.

One of the first things you must recognize is that bloggers must be pitched differently than other media. Sending out press releases or links to YouTube videos is not going to cut it here. The same goes for pitching a print idea, such as an incredible interview opportunity or press release, to a blogger. If you are not familiar with the style of a blogger, start to read some of their posts so you can speak their language.

You also must recognize how a blogger relates to his audience. Most bloggers have a more personal relationship with their readers. They want stories and information that will resonate on a personal level with their particular audience. Make sure your blogger pitch shows how you would like the bloggers audience to react to it. Stress the human element behind the facts as it relates to that audience.

Be personal without being too personal. No you are not best buddies, so don’t try to act like you are. On the other hand, show you know the blog. If it fits, relate your current pitch to something the blogger covered before. The key is tailoring the pitch to the blog’s audience.

Keep your subject line short and sweet. Many times it helps to act like your pitch is a Tweet even though it won’t be. This forces you to keep it short and to the point.

Remember you are dealing with someone who is busy, busy, busy. Respect their time and only pitch something you are sure will be on target for them.

Of course coming up with the angle to pitch a blogger with and putting the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

OK, thanks and good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

Free “Get Acquainted” Call

Free “Get Acquainted” Call

If you are considering working with me, I have a free gift for you.

We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.

Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.

Just email me at quickfameontv@gmail.com and we can set up a time to talk on the phone.

OK, thanks and I look forward to talking to you.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

The Most Often Overlooked Media Pitching Essential To Get Free Publicity.

This article will give you the most often overlooked tip on pitching the media. This way you can get on TV, radio or in a print publication talking about your book, small business, tech start up or small business. Getting this free publicity is easier than sending out press releases and in many cases more effective than paid advertising.

As America’s Leading Media Pitch Coach, I am immersed in the pitching process and I see what works and what doesn’t work. Unfortunately I see more of what doesn’t work than what does work when I look at the pitches. Sadly only 2% of all the pitches sent out are even read past the subject line. And only a tiny portion of those read are acted upon.

Fortunately my clients are in that “1% Club” that get booked. Let me share some of the most often overlooked media pitch essential that can move you closer to being booked.

First I want to point out a positive. More and more people have realized that you must use email to pitch, nothing else really works. Every time I do a survey of producers, editors, etc, the results always come back with 99% of the respondents saying they only want to be pitched by email. Once you try to pitch via phone and find yourself struggling to respond to voice mail or not sounding tongue-tied if you actually get someone on the phone, you will come around as well.

Probably the most overlooked media-pitching tip I can give you is to say that you must appeal to the self-interest of the media person you are pitching. You must make it easy for them to interview you and run your story.

If you send a reporter or producer a pitch with a good story idea and not much else, they’ll still have to take the time to do all the research, come up with an appealing story angle, pull together any graphics needed for the story, and so on. It’s a lot of work to cover your book, small business, tech startup or non-profit.

This is exactly why your pitches need to appeal to the self-interest of the media person.. Rather than saying, “Hey, cover me,” make it as easy as possible for the media person to book you for an interview. Give them the angle. Tell them how much time or space it will use, offer them the research and so on.

The point I’m trying to make is this: don’t leave it up to the media person to find interesting story angles about what you want to pitch. Give them great story ideas and powerful narratives. The less work they have to do, the likelier it becomes that they’ll cover book you for an interview.

You can also appeal to the media persons self-interest by talking about how the story will appeal to their audience and how much traffic you think will be in it for them. If you plan on helping drive traffic to the story, tell them how you’ll do it.

Of course coming up with the angle to pitch and putting the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.

First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.

Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.

If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.

If you have any questions, email me at quickfameontv@gmail.com.

Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.

OK, thanks and good luck.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

What Every Publicity Pitch Needs For You To Get On TV

freepublicity_final

This article will show you how to have your publicity pitches result in you being booked for interviews about you book, small business, non-profit or tech startups. It lists the key steps every pitch must have in order to be successful. You will reach a new level of success using these free, simple publicity-pitching tips.

As America’s Leading Media Pitch Coach, I stay on top of what works when it comes to landing interviews on TV, radio, magazines and newspapers to talk about your book, small business, non-profit or tech startup. Let me share what is currently working.

First the bad news. It is getting harder and harder to get your pitches noticed by producers and editors. For awhile my clients had it relatively easy to get in under the radar when pitching. This was because most people were relying on press releases to pitch the media and they did not realize that for the most part press releases are useless. No one reads them anymore. They are viewed as junk and few media outlets have the staff to sift through them.

Now people are catching on that press releases are a waste of money, and are switching to direct pitching. This has put more pressure on having a direct pitch that works to get you coverage.

The good news is that even though more people have switched to potentially a more effective pitching methods, almost all of the pitches miss their mark. New research shows that 99.9% of pitches go unopened.

So that gives you a shot at being in the small, small percentage of pitches that are opened. My clients are still scoring big time interviews in spite of the increased competition.

Here is how my clients have been able to pull off getting coverage in the media outlets.

They target their pitches to lightly covered but meaningful topics. The top media outlets tell me that most of the pitches that come their way are concentrated in three main topic areas. These are lifestyle, entertainment and tech related items.

On the other hand jobs, animals, and climate are lightly pitched topics. These angles, along with boats, military, education, and relationships, are lightly pitched but still of interest to the media.

So consider changing the focus of your pitch from one of the over pitched themes to one of the under pitched themes while keeping the spotlight on your book, product, etc. It is tricky but it can be done. More about that later.

So if you’re pitching with a heavily covered angle you need to go above and beyond to stand out. You will need to offer material their audience is interested in that are both unique and high quality in order to stand out.

· Creative angles can gain coverage. If you can find a good connection between your content and some of the lesser-pitched angles, you’ll have an easier time catching the eyes of publishers with less crowded inboxes.

· Diversify your contacts. With Producers/editors having thousands of emails to sift through each week, you may find success reaching out to some well-matched writers and bloggers instead.

Before I forget, let me remind you all of your pitching should only be done by email, any other pitching vehicle will just cause more issues that they are worth.

Oh and here is a biggie, almost every Producer/Editor I work with tells me they decide to open a pitch or delete it based on the subject line alone. This is huge, you make it or break it right there.

Lets look at two things you need to be aware of when developing your subject line since it is so so important.

1. The tone of the subject line is very important. Publishers and Producers are looking to be pitched with a line that is descriptive, specific, and above all, tailored to their area.. Telling them exactly what you have and why it’s relevant to their work trumps a provocative or catchy subject. No matter what, avoid crafting a line that looks “hyped”

2. Keep you subject line to 10 words or less. Research shows this magic number over and over so stick with it. This word range is practical from two standpoints: First, brevity allows media people to read and process your pitch idea quickly. When they’re pressed for time, they’ll be more likely to look at your short pitch than one that looks too time consuming. Second, short subject lines are less apt to get cut off in inbox’s.

This should give you some real help in developing your pitch. Just these steps alone will put you way ahead of the average pitch producer and editors see.

There is one issue you should keep in mind about pitching. Coming up with the best pitch for a book, small business, small business or tech startup can be very difficult if it is at all unique. Setting it apart, but not too far apart is crucial. That is why I developed the Quick Fame System. It comes with one on one phone coaching so we can tailor the pitch to your unique circumstances.

Now if you just want to run a pitch by me, you should look into the One Hour Media Pitch Consultation. It is also done one on one, via the phone.

Be sure to sign up for the free Special Report shown on the home page of this blog.

Email me with any questions or comments you might have. I am at quickfameontv@gmail.com.

OK, thanks for staying with me and good luck with your pitching.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button

Top Seven Reasons Producers And Journalists Ignored Your PR Pitch.

freepublicity_final

This article will show you the most likely reasons your PR pitches to TV/radio producers and journalists got no response. This applies to authors, small businesses, tech startups and non-profits. The good news it is surprisingly simple thing to fix and won’t cost you a cent. Oh and you don’t have to spend money or time on press releases.

As America’s Leading Media Pitch Coach, almost every client I get has come to me because they have failed at pitching the media. They did everything by the book but got nowhere. Unfortunately the book is wrong and you will get nowhere following the traditional methods of trying to get publicity for your book, small business, tech startup or non-profit.

Let look at the leading reasons you PR pitch was ignored.

1. You sent it to the wrong person. If you just addressed it to “Producer Today Show, or some other generic title, it was just deleted. If you used a media contact list, it was probably out of date and was ignored. The only way to get the right contact is to check out the listing on the media outlets website and use that contact. If it is not there call the office and get the specific persons name. Do not settle for “attention news desk” or something like that.

2. You pitched the wrong media outlet. You sent a pitch for car PR to a cooking magazine, or a pitch for a clothing item to a political oriented media outlet. You have to match your product or service to the media outlet’s audience or it is a waste of time for all concerned.

3. Your pitch was too long. You went into way too much detail and scared the media contact off. Short and sweet can’t be beat. Stick to three, tops four short paragraphs.

4. Your email subject line did not “hook” them. Sum up the main reason they should book an interview with you and put it in the subject line. Emails without a compelling reason to open the email are generally deleted

5. Your whole pitch was not compelling. You did not show why the media outlet’s audience would be interested in what you have to say. This is the key to the whole thing. It is not about you, it is about the media outlet’s audience.

6. It could wait. There was no reason to book you now; you did not show any urgency about your story. Producers and journalists want timely stores, those that can wait, do. .

7. You were too soon or too late with your pitch. Each media outlet uses a different time line as to when they are open to pitches. Some work four hours ahead, some work four months ahead. You need to find the “sweet spot” for timing and pitch your story then.

Bonus. You pitch sounded like an advertisement. PR is not advertising and if you come across as giving a hard sell to a product, book, etc, you will be ignored.

So those are the top reasons your pitch was ignored. But the fixes were easy weren’t they? And note, they didn’t cost you a penny.

Of course if you book, product or service is at all unique coming up with the killer pitch can be hard. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch you your particular circumstances.

If you just want to run a pitch by me, check out the One Hour Media Pitch Consultation. It also is one on one via the phone.

Let me know if you have any questions. My email is quickfameontv@gmail.com.

Oh and be sure to sign up for the free special reports show on the home page of this blog.

Thanks so much for reading this and good luck with your pitching.

Edward W. Smith
America’s Leading Media Pitch Coach.

Share Button