How Authors Should Prepare For A Media Interview.

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This post will outline how an author should prepare for an interview on TV, radio or in print. I will show how message development, interview planning and message delivery are the key to preparing for a media interview.

As America’s Leading Media Pitch Coach, my clients are interviewed in the media on a regular basis. Having my clients ready to take advantage of the opportunity to receive a plug and sell a lot more books because of it is key.

Let’s look at some of the things an author should do to prepare for a media interview.

(1) The first step in preparing for a media interview is message preparation.

Here you want to think of sound bytes of about 20 seconds, even if it is a print interview. Reporters have to keep it quick and simple, so they respond to the sound byte approach as well as TV and radio producers.

You are aiming for a quick, simple, jargon free sentence(s) that is easy to understand, yet conveys your core message. Many times your elevator pitch can serve as the basis for this.

So you must have a firm grasp of what you want to have the audience understand about you or your book that will cause them to want to buy it. You don’t have to build a plug into it or even your website or contact info, as the show will do the plug part for you.

(2) The next step in preparing for a media interview is interview planning.

First let me say, interview planning is really about anticipating what will be covered in the interview and being able to react to it in a way the will help you sell books. Believe me you will never be able to control an interview in terms of telling the interviewer what to say or so.

The idea here is to learn what the interviewer’s agenda is in advance and plan a way to navigate through it while selling your book. Also get to know the technical aspects of the interview such as live, pre recorded, length of interview, number of guests on with you, etc. This helps you prepare for how the interview will flow, which is key.

(3) The last step in preparing for an interview is message delivery.

Here you want to plan how you will look and sound during the interview with an eye on selling your book.

You need to think through what image you want to project along with what message you are delivering. How will you dress could be key if it is a TV interview. Certainly how you will sound is key fro both radio and TV and to some extent even in print. You want your image to match your message and of course match what you are promoting from your book.

So those are the key steps in preparing to take full advantage of a media interview. If you follow them, you will significantly boost the sales of your book and lay the groundwork for future interviews. Laying the groundwork for future interviews is really important, as the media will use this interview to judge your value a guest on future or different shows.

Getting your message right is the crux of the issue for you and you can’t afford to blow it. That is why I developed the Quick Fame System. It comes with one on one phone coaching, so we can get every detail right for you.

If you just want a quick “touch up” on your media pitch, check out my One Hour Media Pitch Consultation. It is just the ticket for updating a pitch and getting a second opinion.

Don’t forget to sign up for the Free special report shown on the home page of this blog, it is really good.

If you have any questions or comments, email me at quickfameontv@gmail.com.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of http://www.prdaily.com/

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Why Authors Should Not Use Press Releases To Promote Their Books.

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This blog post will outline the main reasons press releases are not a cost effective method for authors to obtain publicity for their book. Press releases have stopped being read by the very people an author most wants to reach for reasons outlined below.

As America’s Leading Media Pitch Coach, my specialty is helping authors get exposure to the media and as a result of this, get booked for interviews on TV, radio and in print. I cannot think of one instance where I would recommend that an author use a press release to accomplish this.

Lou Hoffman has an article entitled “The evolving distribution and role of press releases” at PRdaily.com. Prdaily.com is a great free site to follow if you are doing your own publicity. I suggest you subscribe to it. In his article he points out that press releases have lost their effectiveness in recent years for a number of reasons.

Let me list Mr. Hoffman’s issues and add some of my own as to why press releases are not recommended as effective ways to get publicity:

· The number of press releases sent out on a daily basis average about 1,800, which is at a peak. This equates to a flood of information going into any media outlet.

· At the same time, the number of employees in media newsrooms is declining due to staff cutbacks. So there are less people to read your press release. The number of reporters toiling in newsrooms is actually lower today than in 1978, according to the Pew Research Center.

· When distribution of the press release reached only the domain of the media, journalists enjoyed a free lunch. With little effort, they could write stories based on a press release, and those stories appeared fresh to their readers because they couldn’t find them elsewhere. This advantage disappeared around 1996 when press release distribution services started flinging out press releases to the masses via the Internet.

· Press releases are time consuming for most people to write. It can easily take a pro ten hours to write one. It takes much longer than that for an amateur to write one.

· Press releases are expensive to distribute. It costs from $600 to $3,000 to distribute a press release, depending on what distribution service you use.

· Very few in the PR industry, especially those in agencies that charge fees to write and distribute press releases do any kind of evaluation as to their effectiveness. Bang for the buck is not an issue when your business model is built on sending out press releases.

I advise my clients to avoid this needless, inefficient use of their time and money and avoid press release entirely.

A few focused, targeted emails can be sent out for free. I have over 1,000 clients who can testify that you can be incredibly successful at booking interviews in TV, radio and in print by using this method.

Of course what to put in that pitch can be a bit tricky, so I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor the pitch to your unique circumstances. Believe me this is huge. You need this if you are serious about pitching your book and want actual results.

If you fee you just want to brush a pitch by me, you should check out my One Hour Media Pitch Consultation.

I would like to hear your thoughts on this blog post. Email me at quickfameontv@gmail.com with any comments.

Oh and be sure to sign up for the free special report shown on the home page of the blog. It is really good.

OK, thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of PRdaily.com

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Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

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This blog post will offer you some tips on what to do when contacted by a TV/Radio producer or journalist that wants to interview you about your book. As an author doing your own publicity and pitching the media being contacted by a TV/Radio producer or reporter to set up an interview about your book is truly one of the best things that can happen to you.

Your media pitch has paid off and now you are about to reap the rewards of all your pitching efforts, so here is how to handle it.

As America’s Leading Media Pitch Coach, my clients find themselves in this position on a regular basis and I want to help you. You are at a critical stage in the process of being booked for an interview and you need to be careful you do not do anything to turn the prospective interviewer off. But you need to protect yourself and make sure you maximize the benefits you will receive from the interview.

It is vital you do not duck or delay taking the call because you think you are not ready for some reason. No matter what, take the call right away. If you don’t take the call, the media person might move on and book someone else as they are on a tight schedule to book someone.

Your objective is to find out as much as you can about what will be covered in the upcoming interview, so that you can prepare for the interview and come out looking your best. Plus you want to look for ways to build in subtle plugs for your book. All this must be done without irritating the potential interviewer.

Here are 12 tips to use when talking to the TV/Radio producer or journalist to help you do that. Your media contact will probably offer much of this information during their call to you, so you can use this list to fill in any areas that are not clear to you.

1. Get full contact information on the media contact. Make sure you have the full name, phone, email and even fax number, plus their title and area of specialty.

2. Ask them how they found you. Did they respond to one of your pitches, a press release, a referral or what? This is key information for your when you are doing your own publicity for your book.

3. Make sure you understand if it will be on radio, TV or in print. As crazy as it sounds, in the confusion of the first contact it is easy to misunderstand the media involved.

4. Once your understand the media, clarify the format. Is it remote, in studio, live, pre recorded, etc, and if in radio or TV?

5. Make sure you get as much information as possible about the story and angle they will be pursuing during the interview. What are they trying to accomplish during the interview.

6. Do they need any material from you? Find out if they need video or sound clips, copies of your book, photos, and etc. for the interview.

7. Find out if other authors or experts will be interviewed for the same story as yours. You can flesh out the tone of the interview by knowing if “competitors” or people with views opposing or agreeing with you will be part of the story.

8. You need to know how long the interview will last and when/where the interview will be.

9. Who will be doing the interview? In the case of radio and TV, the person contact you is rarely the person doing the interview.

10. When and where will the interview run? Find out specifics of what geographical areas will see the interview and the date/time for it.

11. Do they have your full contact information a long with title, website and other key information, so people can contact you.

12. Do they really understand who you are? Make sure they understand your background and how you can contribute to the story.

So you have this wonderful opportunity to promote your book and properly handled you will book the interview and move into the next phase, which is preparing for the interview itself.

If you are not being called to set up interviews, maybe it is time to ask yourself if you are pitching the media correctly. Unfortunately, most authors are just relying on press releases and book reviews, both of which are just lousy ways to get interviews on radio or TV,etc. That is why I created the Quick Fame System for promoting books. It comes with one on one phone coaching, so we can tailor your pitch to your individual book. Believe me this is huge.

On the other hand, you may only have a few issues to deal with regarding the pitching process. If that is the case, check out my One Hour Media Pitch Consultation option. We can get you back on track fast with that.

I always want to hear from you, so feel free to email me at quickfameontv@gmail.com.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

Photo courtesy of Dave Dugdale, flicker.com

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Authors: Earn Big Incomes By Developing Products Related To Your Book.

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This blog post will show authors how to develop products related to their books that add significant active and passive income. Authors take the basic message of their book and develop other products that allow people to use the same concept in other applications. As America’s Leading Media Pitch Coach some of my clients have used this concept to become rich. The idea is to take the publicity you are doing for your book and expand it to new products you create. You transfer the appeal to another product and reap multiple sales from it. The types of products that can be developed is almost limitless.

Imagine send out press release after press release announcing your new items. Read on to see how easy it is to do.

Introduction

Once you have a book, you will begin to develop exposure for it by getting publicity in the mass media. You will find that the more publicity you do, the more opportunities for additional publicity develop. Producers and journalists keep tabs on what other producers and journalist are doing and are not shy about poaching good guests.

If you work to keep this exposure growing, you have a fantastic opportunity to make more money. This money will come not only from additional sales of your book, but also from other products that have appeal to your current audience. Developing these other products is what this special report is all about.

This concept works for fiction as well as non-fiction books.

So let’s look at how you can use your publicity momentum to expand into new products that you can sell to your current audience and make even more money.

Know what your books appeal is.

As you work your way thorough various shows and publications, you will find how well your books content works for people. For fiction books, you will discover there is something in the story line that hits a note with people. They will want more of it. For non-fiction, you will discover that you have something that helps people with their lives in some way. Once again they will want more of it.

So you assignment is to drill down into what it is that people find most appealing in your books content. It is key you discover this, as it the basis you will build other products from. If you have the core appeal right, you can spread it across other products and be successful with them. Failure to get it right will lead to failure with the new products you develop.

So the key to selling thousands of dollars of add on products each month is to take the core of you books appeal and spread it across other products that people can buy.

Pick the content you are selling.

To determine your new product’s content, list all of the major steps you want your buyers to take to achieve their goal. Then you want to come up with products that will help your buyers take these steps.

Know your target buyers

You must understand their problems so well that your offer feels like the perfect answer they’ve been searching for. In every way possible, your offers and your products should meet their needs and fit their lifestyle. You will need this information to structure sales material to sell your products.

Know what will get people to buy

Both your offer and your products must take care of your target audience’s problem. To create targeted offers that resonate with your audience, you’ll need to understand what causes them to purchase your products. Usually these are related to your audience’s dreams, desires and/or fears.

Your guiding principle.

There is one guiding principle I urge you to go by when developing add on products to supplement your book sales. That principle is that your book is your product and your product is your book.

So the key to selling thousands of dollars of add on products each month is to take the core of you books appeal and spread it across other products that people can buy.

Make sure you have the basics covered

Before you start expanding your product line you need to make sure you have your on line presence covered, as outlined in my other writing. In essence you need to have your website up to date with all the basics on it. Here we are talking about a press room, contact information, etc. Also in most cases you will want a blog up and running to use in engaging your target audience.

Translating your book into other products.

Lets look at some of the ways you can capture your books central appeal and transfer it to other products to sell.
Offer you book in different formats

You will discover some people don’t buy your book in its current form, as they like to learn via a different media.

Some people only want information via video, others only want audio, other prefer print. And interestingly enough, many will not cross over to buy information in a format other than what they prefer. So if you are selling a book only in printed form, you are losing sales. Here is how you turn this into a new opportunity.

Sell your current book in:

Print-if your book is only in eBook format now, move it into print, such as print on demand.
Audio-record it yourself, or for even better results have it done professionally.
Ebook-if it is only in print, add an eBook version on Kindle or other eBook formats.
Video –You can use YouTube videos to discuss elements of your book.

So the form people want to learn from gives you many more chances to sell the same material, just by changing the format it is delivered in.

All of these people can be sold based on the same appearance in the mass media where you plug you book. Simply say the book is available in many different media types and refer them to your website for more information. Your website then will have links to the book in each different media type.

Turn your book into a movie

If you book is fiction and you make it popular through your publicity efforts you can bet the movie studios will be watching you. Get an agent and a screenwriter and start pitching your book as a movie. The is some serious money here.

Offer you book to different sales channels.

Here you think outside the box of where you book can be sold. Look beyond Amazon and traditional bookstores for other outlets that carry related items. A book on how to survive in the wilderness could sell in sporting good stores for instance. I had a client that sold thousands of coffee table books to a furniture store chain to use as a give away with purchase.

Start a coaching business.

Look what Steven Covey did with his book and it still lives on. You can be the go to guy for anything connected to the books subject matter and collect some very nice coaching fees.

Get corporate sponsorships

One big plus of being an author and cultivating an audience through publicity is that you can attract corporate sponsors. This means that corporations will pay you fees to help them reach your audience. This is a huge win/win for all concerned and you can make some nice money in the process.

Paid Blogging

Once you have established yourself as a skilled blogger, you can get paid by companies to write blog posts on their sites or, if you have a high-traffic website, you can get paid to write blog posts on your own website.

Professional Speaking

Speaking allows you to reach your target audience almost on a one to one basis. Keynote speakers typically earn $5,000 to $10,000 and up for a one-hour engagement, plus travel expenses. Companies can hire you to speak to their employees or at an event or seminar.

CDs/DVDs

These can be a series of recordings made into a training program or individual lectures or talks.

Webinars

Webinars provide an great way for authors to reach a global audience and expand your notoriety. You can sell your services as a webinar host to help a company reach its target audience and/or sell your other products.

Teleseminars

As with webinars, teleseminars can expand your reach to an almost worldwide level.

Bulk Sales

There are many ways to sell your books in bulk to large companies. They can give away books to employees, distribute them as gifts at trade shows, offer them as a bonus with purchase, or simply give them away to attract more clients. I personally sold 5,000 books to Amway for use as a sales force giveaway.

Product Licensing

Similar to how companies want to distribute books to employees and at events, they also need content to give away to new social media followers, newsletter sign-ups, contests, and other online campaigns. Consider licensing your eBook or a similar information product such as a workbook, special report, or video series. You can also offer customization, such as a chapter about the company within your eBook, and then license a specific number of copies that the company can distribute in any way they like.

Spokesperson

One of the more lucrative opportunities available to authors is the role of spokesperson, which is similar to how celebrities are hired to represent food products or even cars. In this role, you act as the celebrity and you may conduct media interviews on the company’s behalf or attend company-sponsored events.

Advisory Board

Companies that want to better reach their target audience often seeks out experts who understand their audience and look for advice. This is a hybrid-consulting role where you may help company leaders brainstorm ideas or choose directions for product development, marketing, publicity, social media, and other business issues.

Advertising

If you have a high traffic website or access to a large audience, you can get companies to pay you for exposure to your audience. Advertising can come in all kinds of forms: banner or text ads on your website, a page within your next book, an ad within your newsletter, or even a co-produced direct mail campaign.

Event Sponsorship

If you conduct your own events, from workshops and conferences to online events, you can sell sponsorships to companies. These agreements can include logo placement, mentioning the company in your media releases and promotional materials, prominent displays at your event, and even sponsored merchandise.

Sponsored Tweets

Companies pay you to tweet or talk about their products and services.

Amazon links/commissions

Here you can put links to Amazon on your site to products you discuss or recommend. These products are not owned or controlled by you and Amazon is selling them. If someone clicks the link on your website which takes them to Amazon and shows a product and they buy it from Amazon, you get a commission for the sale. You can use this to recommend other books, products, etc. that relate in some way to your own.

Affiliate products

These are products that one-person controls and another person sells to get a commission. In most cases the product is being sold on a internet sales page (not Amazon) and the buyer is referred to that page by another person who then gets a commission for the sale Once again this is useful to make money from products or services related to your own.

You can make your own products affiliate products by setting up a sales page for them and offering commission to others (affiliates). Or you can refer people to another product sales page in order to receive a commission thereby becoming the affiliate.

Franchise your concept.

This involves allowing someone to set up and run their own business using the concepts you developed in your book. You provide support and oversee the way your concept is applied. The franchisee pays you a fee, usually a percentage of sales. For an author, one of the first things to consider as far as franchising goes is consulting. There are consulting based franchises that have become very successful as they are based on following a proven formula and applying it to various circumstances.

What is required to make this work.

All of the concepts outlined thus far are currently being used successfully by many authors. In fact some of the products are so successful on their own that the original author is overshadowed by them. But rest assured that author is going the bank on a regular basis.

The key to make them work is constant promotion. And it is your responsibility to provide the promotion through constantly pitching the media, getting interviews and talking about your book and products during the course of the interviews. Once you get the ball rolling it is not that difficult to keep going. That said, you can’t let up and lose the momentum or your book sales and related product sales will slip. Of course, you need to keep tweaking your publicity pitch and that is not always easy. That is why I created the Quick Fame System. It comes with one on one phone coaching, so we can tailor your pitch to your unique circumstances.

Perhaps you just need a “tune up” on your pitch. I have a One Hour Media Pitch Consultation option that is just the ticket for that.

Also you must work to keep your book and products relevant to what is going on in the world. You need to make sure your book continues to offer value to the reader and make any updates needed on a regular basis.

What you should take away from this blog post

With the right publicity, odds are you can become a well-known author and achieve significant book sales. Once you have reached the level where you and your book are a known and accepted entity, you can transfer this success to other products. The key is to make sure the other products relate to the concepts that make for the success of your book.

There are many, many different products you can create to make this happen and there is no set formula for which ones are the best for your particular circumstances. I urge you to start now to implement this formula and see where it takes you.

Let me know how it is working

I would love to hear how developing new products to supplement your book income is working out. Please feel free to contact me and let me know.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach
quickfameontv@gmail.com

P.S. Be sure to sign up for the special report shown on the home page of this blog, honestly, it is really good.

Photo courtesy http://www.flickr.com/photos/wonderlane/

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Insider’s Media Pitching Tips For Massive Publicity And Sales.

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Photo courtesy of Craig Garner.

Do you want more sales for your book or product? I’m talking massive, can’t make em fast enough sales? If so, this blog post is for you.

I am America’s Leading Media Pitch Coach and I know that the secret to massive sales is getting on radio, TV and print, talking about your book or product. You can have millions of people being exposed to your book or product in just one appearance on say Good Morning America or other such shows. This drives people to buy your book or product like no other method.

You need to pitch the media in order to be booked for interviews and that is where this blog post on doing your own publicity comes in. It gives you insider’s advice, as to how to get booked for interviews in the mass media.

Let me in on an “insider” secret right now. You don’t have to be “wired in” or a “big name”. The media needs you as much as you need them. The media has space to fill every day and only cares about finding guests their audience is interested in. Once you show the media you are this person, you will be booked almost at once.

As impossible as it sounds, you can do this yourself, in very little time and with very little effort. And at no cost.

The basic idea is that you walk away from using press releases and instead use targeted, focused emails to pitch the media on booking you for an interview. Once you are being interviewed you can sneak in a plug for your book or product. Then the sales come roaring in.

You cannot simply call or email a producer or journalist without careful research, planning, and some basic professional principles. Here are some practices that will help ensure that you get the attention of the media and convey a message that they can help you promote.

1) Remember journalists and producers are people AND professionals.

Journalists and producers dislike being interrupted at work at an inappropriate time by a disorganized person. Have a plan for the message you want to convey. Know what you are going to communicate before you communicate it. Also, find out when and how the individual journalist or producer likes to be contacted. A safe bet is to use email to pitch them, so you don’t have to worry about the timing issue.

2) Present your story so it is news, not blatant advertising.
Journalists and producers report news; they are not advertisers.

Think of angles for your pitch that can add a human element to your message. It is your job to know what is considered newsworthy. It’s always smart to take some time to monitor the stories being covered, so that you can find ways to make your story relevant to them.

3) Establish relationships with your contacts and know what they do.

Know who the journalists and producers are, what publications and shows they work for and what topics they report on. Journalists often cover specific beats and producers only work with specific shows. Don’t waste their time by pitching them a business story when they are involved with sports. Establishing relationships with reporters or producers well before you need their assistance makes your approach a mutually beneficial one. If you have a source for a story they are working on perhaps you can connect them. Though nothing is in it for you your willingness to help, making their job easier in the long run will make them remember you. It will be easier to get future coverage and far more likely that your material will be presented in the light you want it to be.

4) Remember there is a fine line between assertive and pushy.
You are going to have to make efforts to contact members of the media.

Whether you have established a relationship with them or it is your first time reaching out always use tact. If calling, introduce yourself and immediately ask them if they are on deadline. If not, and they have the time then you can introduce your client is and your story idea. Do not however, repeatedly call, email or otherwise try to contact them. If you reach them by phone and they say they are busy at the moment, politely schedule time to discuss your ideas with them at their convenience. Bottom line, be a professional, not a pest.

Could you include something here about the importance of reaching out to thank them after the story runs and how important it is to keep the conversation going? That would be another tip.

Working with media professionals requires a special touch. Mastering the technique pays off in terms of valuable relationships and positive media coverage for you and your business.

So what are the key takeaways from all this?
1. Journalists and producers are very busy people. You need to give them a reason to open and respond to your email.
2. Journalists and producers are interested in stories. They’re not interested in promoting your business just for the sake of it.
3. Creative presentation is more likely to garner attention than traditional press releases.
4. Relevance is key. Pitching to the right journalist is just as important as making your pitch stand out.

So if you want a massive increase in sales, you need a massive increase in exposure. The way you get it is to get publicity by appearing in the mass media. Follow these publicity tips and you will be on your way.

By the way if you have questions on pitching the media, I have created a One Hour Media Pitch Consultation, for those who just have something quick they would like to run by me.

If you are really serious about getting publicity for your book, product or non-profit, be sure to check out the Quick Fame System.

Don’t forget to sign up for the FREE special report shown on the home page of this blog, everyone loves the publicity tips in it.

Thanks for your time and I hope this blog post has helped you.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Use Your Elevator Pitch To Get Massive Publicity.

As America’s leading media pitch coach, I work with many different small businesses that have been frustrated in their attempts to get publicity for their company.

This blog post will show you that you probably have almost all of the information you need to get massive media coverage right at your fingertips. Plus you don’t have to spend a dime to get it. It will give you PR tips you can use today to start to do your own publicity and get incredible amounts of free exposure for your book, product, or non-profit right now.

Almost everybody is familiar with what an elevator pitch is and how to use it. And they usually have a pretty good one that works for their own circumstances. That is good as this will turn out to be gold for you as you move into doing your own publicity.

This elevator pitch gives the essence of who you are and how you can serve whomever you are pitching. Isn’t this what you would like to tell the whole world? The tragedy as far as publicity goes is that most people walk away from this concept when it comes to doing their own publicity. They start to use press release templates that take them away from this basic message.

So I am telling you to go back to your elevator pitch and use that as the basis for your publicity pitches.

Here are some specific tips from Stephanie Kaplan over at Forbes.com for implementing this idea that I like:

1. “Ditch the press release for your elevator pitch. Entrepreneurs are trained to develop a minute-long sales pitch that they use to sell their product to potential investors. So what happens when they try and tell their story to a media member that they’ve never met? Many ditch a proven method for an uber-formal, overly wordy press release. The average TV news story is between a minute and a minute-and-a-half, while the average newspaper story is between 500-600 words, give or take. Traditional media is already trained to simplify difficult stories for widespread audience consumption. The easier you make it for them to tell your story, the easier it will be for them to report on it.
2. Be the expert. Sounds simple enough, right? Members of the press are always on the prowl for sources that can add juice to a story. The trick is positioning yourself and your brand as that perfect expert, with a great quote that can slide right into what they are already working on. You can find these reporters by emailing them directly, or signing up for a daily newsletter titled “Help a Reporter Out” (HARO), where media members put out the call for potential interviewees and story topics. Another great place to look is on Twitter, where many will open-source preexisting followers for story sources.
3. Understand media deadlines. Want to see your brand in a holiday gift guide? Then think about pitching media in September and not November. It helps to know the dates, times and potential results of an event before the reporter does. Members of the press tend to act on the fly for most breaking news stories, but plan well in advance for traditional, time-oriented content.
4. Be persistent. Does an entrepreneur ever stop selling her product? Are they willing to think outside the box to make a sale? The same rule exists when it comes to contacting members of the press, many of whom are on deadline and under immense pressure to drive ratings and readership. While you never want to inundate members of the media with emails and phone calls, a simple reminder note never hurt anyone. Your story may not be top of mind on Monday morning, but it could be at the top of the to-do list come Friday.
5. Don’t pay big bucks for a media list. There are companies offering up software for everything from press release distribution to media list management. (Think TurboTax for PR) Many, like Vocus and Cision, are great tools for larger brands, especially those who need to reach out to media on a weekly, if not a daily basis. That being said, many of these companies are well beyond the means of most startup operations. Those looking to secure a strong media list without breaking the bank should check out Fiverr, a website in which people will offer up their services (in just about anything) for just $5. Some, like the girl who will hula-hoop wearing a bikini and your logo, are truly gimmick-driven. Others, like 5,000 Magazine‘s radio, TV and newspaper contacts in major DMA markets, can prove to be infinitely valuable.”

So there you have it, take that elevator pitch that is already working for you and turn it into the basis of your publicity pitches and you are on your way to getting the media coverage you deserve.

Of course crafting the exact media pitch is difficult for most people, especially when you situation is a bit unique in any way. That is the reason I created the Quick Fame System to easily and quickly do your own publicity pitching. It comes with one on one phone coaching, so we tailor the whole thing to your needs.

Then of course others just have a quick question on some aspect of doing their own publicity, so I have the One Hour Consultation available for them.

Please be sure to sign up for the Free Special Report offer shown on the home page of this blog.

If you have any comments on what you would like to see covered on this blog, email me at quickfameontv@gmail.com.

OK, good luck pitching and I hope to hear from you.

Edward Smith
America’s Leading Media Pitch Coach.

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How Free Publicity Will Make Authors Rich In A Bad Economy.

Are you tired of listening to all the talk about how the bad economy is affecting your friends? Are you disappointed and scared because your book sales are disappointing and you were counting on them to help you avoid similar financial difficulties?

How would like to be in a totally different situation six months from now? Imagine having your book sales soaring, being invited to speak at various meetings (for a fee!), and having new business opportunities coming your way. This blog post will show you that you already have the base laid to make that dream come true, with very little extra effort and hardly any investment.

The short answer is that you begin to do your own publicity with targeted, focused emails. This will get you on TV and in other media to talk about your book. This in turn will sell a ton of books and lay the groundwork for other moneymaking opportunities.

So the first step is to develop a plan to get on TV, radio and featured in print publications plus bloggers. You probably have been working to get positive book reviews and sending out press releases. And if you did that, you also discovered none of that works.

Getting in the media where consumers can hear about your book cuts to the chase when it comes to book sales. And the media does not read press releases and they do not care about book reviews. The media is looking for a story that their audience is interested in. If you can give them that you are in. You don’t have to be a “big guy” or “wired in”, just be interesting.

Get an interesting story and email it to the media directly. It is simple, fast and works to get you booked.

Once you get the exposure, those purse strings will open, bad economy or not.

OK, once you get that exposure, people know you, like you and trust you. They want to learn more about you.
Next you hit the lecture circuit (for a fee!), you can use the leverage of your media exposure to get bookings to speak in all kinds of places. And then even more people know you and you have even more creditability.

So now is the time to roll out more products related to the subject your book was about. Courses, recorded lectures, more books, other types of products, you name it, you are “hot” now and people will buy from you. This is called “information product marketing” and is based on the principle of generating “passive income”, so you don’t have to spend much time working the programs once they are established.
So let’s look at the pitching process in more detail. This is where the whole plan starts, so it is key. Her are some tips to remember when sending out a pitch.

· Only send a pitch to a media contact that could use your story. Don’t blast out pitches to anyone and everyone; target your pitches to only prime prospects.
· Be sure to send the pitch via email, my surveys show this is the preferred way the media wants to be contacted.
· Make sure it is about a subject the media contact cares about. Is it something their audience is interested in?
· Does the pitch have some urgency to it? Is it something that they need to look at right now or can they put it off. You want a “right now” pitch.
· What can you, yourself add to the story? Do you have video, pictures, audio, etc that can be used to enhance the story? The more you bring to the table, the better your chances of being interviewed are.
· This sounds crazy, but be sure to include full contact information. 12% of pitches go out without any contact information. What a waste.

So there you have it, a great guide as to who to pitch in the various types of media. Of course now that you have who to pitch sorted out, that still leaves you with the question of what to say in your pitch. Unfortunately this is where most pitches fall apart. The pitch itself just bombs. That is the reason I created the Quick Fame System. A media pitching tutorial that comes with one on one phone coaching, so we can tailor the pitch to your unique circumstances.

I have something new. Many people just want to ask me one question or aren’t ready for on one on one coaching. If that interests you I have one hour phone sessions available where you can ask me anything you want. You can run pitches by me, cover media targets, etc. Just click on the “One Hour Consultation” tab above for more information.

Also, be sure to sign up for the free special report shown on the home page of this blog, honestly it is really good.

To Your Pitching Success!

Edward Smith
America’s Leading Media Pitch Coach.

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Best Selling Authors Share Their Secrets On Who To Pitch For Media Coverage

file0002099293075 150x150 Best Selling Authors Share Their Secrets On Who To Pitch For Media Coverage
Photo courtesy mediamorgue.com.

Best selling authors know something you don’t. Best selling authors know that their time is best spent getting other people to talk about their book, as opposed to talking about their book themselves. They also know who the best people are to have talking about their book as opposed to those that are a waste of time. For instance, did you know that my research shows that an appearance on Good Morning America will sell more books than any of the other morning shows on TV?

This blog post will give you specific advice as to who to pitch at TV and radio stations, plus magazine and newspapers in order to be interviewed about your book, product or non-profit. Think of it as a media pitch directory. This information is vital to have if you are doing your own publicity.

Doing your own publicity works much better than having it done by someone else for the most part. No one knows what the public is interested in and who and where these people are than you. The only drawback is you have to navigate through the media in order to find who to send your pitch to. I am here to help you with this.

As America’s Leading Media Pitch Coach, I work with authors, speakers and small business people doing their own publicity. When you are doing your own publicity, you need to send your pitches out yourself. This doesn’t take as much time as you might think, as you are just sending out a few targeted, focused pitches at one time. However, if you have the best pitch in the world, not sending it to the right person is the same as not sending it at all.

I would like to tell you I know everything, but the truth is I don’t. I learn a tremendous amount from my clients and the producers and editors I work with. This is because we are all out there everyday working through the system to get booked for interviews and pitch our books, products, etc. So everyday I see what works and over time I see how the key to success changes. The media, like everything else is going through tremendous changes and it affects their structure. The key thing I pay attention to is who it the key person to pitch at the various media outlets. This is a moving target and it varies all over the lot depending on if you have a fiction versus a non-fiction book for instance.

Best selling authors become best selling authors mainly though staying in front of the media. They understand that the key to selling books is to get their story out in front of an audience. They talk to the people that actually buy the books. This is why I mentioned Good Morning America. For whatever reason their audience is more into book buying. Best selling authors know that getting on TV, radio and in print is the way to do this. So they become masters at working the system to get booked for interviews in the media.

These are the people I work with and learn from.

So let me share the latest advice on who to pitch at the various types of media, so you don’t miss out on publicity opportunities because you sent the pitch to the wrong person or wasted time trying to figure out who to pitch.

Once you have your pitch down and know who your target audience is,here are some general guidelines to follow by media type. You will note each media type has its own rules and of course there are always a few exceptions within each category, but in general you can get good results with this outline of who to pitch.

You can generally find a directory of contacts on the stations website under the “contact us” section. Always check this before you send a pitch, as there is a high turnover for these positions. If you cannot find the information in the website directory, call the station and ask. Also remember email is the best way to send a pitch. Also address the producer by name if possible, rather than just say “Assignment Editor”.

Keep in mind; many shows are syndicated, so even if they appear in a local market, the actual producer may be located in the stations headquarters in New York or Los Angles.

TV

If your story is breaking news or something timely, start with the news desk or the assignments editor. For a human interest story, pitch the assignments editor. For a morning show, pitch that show’s producer.

RADIO

For radio you should pitch a producer instead of the host of a show you are interested in. Smaller stations have one producer for all the shows, whereas larger stations have a separate producer for each show.

NEWSPAPER

Look for specific beat reporters that cover your type of story rather than the editor in chief or executive editor. You may have to decide if your story is more fitting for say local news as opposed to say the food section. Whatever you do, do not pitch more than one person at the paper at the same time. ..

MAGAZINES

For local and trade magazines you should always pitch the editor. For major magazines consult the staff directory to check titles and topics each editor or staff writer cover. For very small magazines, pitch the publisher, but this is really the only time you would do this.

So there you have it, a great guide as to who to pitch in the various types of media. Of course now that you have who to pitch sorted out, that still leaves you with the question of what to say in your pitch. Unfortunately this is where most pitches fall apart. The pitch itself just bombs. That is the reason I created the Quick Fame System. A media pitching tutorial that comes with one on one phone coaching, so we can tailor the pitch to your unique circumstances.

I have something new. Many people just want to ask me one question or aren’t ready for on one on one coaching. If that interests you I have one hour phone sessions available where you can ask me anything you want. You can run pitches by me, cover media targets, etc. Just click on the “One Hour Consultation” tab above for more information.

Also,be sure to sign up for the free special report shown on the home page of this blog, honestly it is really good.

To Your Pitching Success!

Edward Smith
America’s Leading Media Pitch Coach.

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What Rich Authors Know About Doing Their Own Publcity That Poor Authors Don’t.

file0001004096864 150x150 What Rich Authors Know About Doing Their Own Publcity That Poor Authors Dont.

Have you ever wondered why some authors make way more money than you, even though you are a better writer?

This blog post will show you what rich, successful authors know about doing their own publicity. And how you can duplicate what they do to sell more books, get speaking gigs and make money in many other ways. These techniques apply to fiction as well as non fiction books and and to self-published authors.

Have you ever wondered why some authors make a fortune while so many others with equally good books always seem to struggle financially?

As America’s Leading Media Pitch Coach, I have worked with over 1,000 authors, most of them very successful. In fact some are outright filthy rich. On the other hand I have met tons of authors that are outright failures at selling their book. Some of them even spent thousands of dollars on publicity using top PR firms.

Right up front I can tell you two things about getting rich selling your book by doing your own publicity:

1. Success does not depend on the quality of your book. Some of the best selling books are honestly just bad. And some of the best books I have seen hardly sold a copy. I am sure you have seen this yourself.

2. The amount of money you spend on publicity has very little effect on the sales of the book. Most of the successful authors I coach do their own publicity and don’t even pay for press releases to be distributed. On the other hand most high priced public relations campaigns generate almost nothing in sales. How many times have you walked past a book signing in a bookstore and have seen no one there? Bookstores do not buy your books, bookstore customers buy your books.

The key to being a rich author is to get on TV, radio and be featured in print, so the public knows about your book and wants to buy it. So let’s look at some of the things rich authors know about publicity and see if you can copy them. Here they are:

· Rich authors take action. They don’t wait for someone else to pump up their book sales, they are pro active. They make a plan to get publicity and actually do it. More precisely, they copy a plan that someone else used to be successful. They do not try to reinvent the wheel. They do not put it off waiting till they are in the mood, etc.

· And they do not rely on a PR agency to do it for them. Some PR agencies are notorious for dragging things out to keep the monthly retainers coming in. So the key is to find a publicity plan that works and take action NOW!

· They do their own publicity. Instead of using a PR agency or worse yet, doing nothing, they get out there and do their own publicity. No one understands your book and your target readers better than you do. Trying to translate that to a PR person who then has to translate it to someone else is a recipe for disaster.

· They think outside the box in terms of book sales. Focusing only on bookstores and Amazon as the place to sell books causes you to leave tons of money on the table. But if you get a company like say Amway or Mary Kay to give a copy to each of their sales people, you are going to sell thousands of books at one time. I even had a client sell thousands of coffee table books to a large furniture retailer to use as a give away. What if you could get the Shopping Network, or “As Seen On TV” to pick up the book? Can you find a way to have a company to buy your book to use with their employees or to give to their customers?

· Rich authors don’t focus on getting positive book reviews; they go right to their readers by getting on TV, radio, etc. Chasing reviews take a lot of time and effort and has a minimal effect on generating sales. Plus the big reviewers tend to concentrate on well know authors from the big publishing houses. Self-published authors do not have a chance with them. Contrast this with a TV producer who does not care about reviews or your previous success, they just want a good guest. Fiction authors find a way to make a story about something around the book, not necessarily the story itself.

· They set their ego aside and think in terms of what their readers are interested in. Rich authors rarely start their pitches by talking about the book itself, they have a story much bigger than the book. Rich authors set their own opinions aside and listen to what the readers say they want to hear about. This is what rich authors do best of all. They give the audience what they want instead of forcing their own agenda on them. This is where the media forces you to think properly. Producers and editors know what their audience wants and they only focus on things that deliver stories that draw an audience. You have to think like a media person and only focus on what the media audience is looking for.

· And then there is the number one thing rich authors do that poor authors do not do. Rich authors know how to pitch the media in order to get on TV, radio and print publications talking about their books. But lets face it, most authors are great writers, but haven’t a clue about doing their own PR. Poor authors do some reading on the subject and get the idea that blasting out a press release will get them coverage. Of course no one reads press releases anymore, but they don’t know that. Rich authors send out targeted, focused email pitches that cost them nothing. Talk about bang for your buck! But what do you say in these email pitches? That is why I created the Quick Fame System. It comes with one on one phone coaching so we can create the perfect pitch to make the media love you and your book. Honestly, you have to check it out right now.

Also I have just added One Hour Consultations to my list of services. If you want to run a pitch by me, or ask me anything about pitching the media, this is a great way to get started a serious amount of books. Click on the “One Hour Consultations tab above.

I think you are already on your way to becoming a rich successful author as a result of reading this. If you have any questions about doing your own publicity for your book, email me at quickfameontv@gmail.com.

Be sure to sign up for the special report on the home page of this blog, it is really helpful to authors.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks,

Edward Smith
America’s Leading Media Pitch Coach.

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How To Be A Publicity Superstar By Doing Your Own Publicity.

This blog post will show you how to be a publicity superstar when doing your own publicity for your book, small business, tech start-up or small business. Follow this advice and you will get on TV, radio and be featured in print, thereby generating massive exposure. This is proven advice from PR pros that you can put to work right now.

I know you see them everyday. The same people getting the same big time exposure over and over and you wonder why them and not you. As you watch them, you discover they really don’t have anything you don’t have. So why do they get the publicity for their book, small business, tech start-up or non-profit?

The answer is that they have a proven system to get publicity and you do not. But let’s fix that. Here are some proven techniques for getting on TV, radio and coverage in print.

I coach people how to do their own publicity and work with the top TV and radio producers plus top editors of print publications. When I ask them how some people keep getting coverage over and over and others get none, here is what they tell me.

The people that keep getting coverage:

(1) Believe in themselves or their product and are not afraid to tell others about it. They open their mouth. They make the pitch. You know the old expression “You have to be in it to win it”, well that applies to publicity. You have to get out there and make a pitch when doing your own publicity.

(2) They never give up. They keep refining their pitch and coming back with a new angle till they succeed at getting coverage. Every day is a new day, bringing new chances are coverage. Every day brings new news to tie into, new trends, new ideas and so on. This gives you a new chance to tie into one of these things and score a TV appearance for instance.

(3)They study their target shows and publications. People that do their own publicity well have staked out target media outlets. They follow these outlets relentlessly and know them backwards and forwards. They know what the audience wants and are ready to give it to them as soon as they see a way to tie into it.

(4)They know the people behind these target shows. They follow the producers and editors on Facebook, Twitter, and Linkedin and know what they are thinking. And more importantly, what they are looking for.

(5)They do not use press releases. They send targeted, focused email pitches to a select list of media contacts thereby saving press release preparation fees and distribution costs. These emails get in under the radar of the TV and radio producers, plus editors and have a much higher chance of being read and acted upon.

So it is not that these people have anything you don’t except a better system. And of course they have pitching down to a science. If your book, product or non-profit is a little out of the ordinary, you may have trouble with your pitch. You need to show you are different, yet still in the main stream of what their audience is looking for. That is why I include one on one phone coaching with my sure fire media pitching program the Quick Fame System.

If you have any questions on doing your own publicity, email me at quickfameontv@gmail.com.

Be sure to sign up for the special report shown on the home page of this blog. Honestly it really has great information for publicity seekers.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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