Do you want more sales for your book or product? I’m talking massive, can’t make em fast enough sales? If so, this blog post is for you.
I am America’s Leading Media Pitch Coach and I know that the secret to massive sales is getting on radio, TV and print, talking about your book or product. You can have millions of people being exposed to your book or product in just one appearance on say Good Morning America or other such shows. This drives people to buy your book or product like no other method.
You need to pitch the media in order to be booked for interviews and that is where this blog post on doing your own publicity comes in. It gives you insider’s advice, as to how to get booked for interviews in the mass media.
Let me in on an “insider” secret right now. You don’t have to be “wired in” or a “big name”. The media needs you as much as you need them. The media has space to fill every day and only cares about finding guests their audience is interested in. Once you show the media you are this person, you will be booked almost at once.
As impossible as it sounds, you can do this yourself, in very little time and with very little effort. And at no cost.
The basic idea is that you walk away from using press releases and instead use targeted, focused emails to pitch the media on booking you for an interview. Once you are being interviewed you can sneak in a plug for your book or product. Then the sales come roaring in.
You cannot simply call or email a producer or journalist without careful research, planning, and some basic professional principles. Here are some practices that will help ensure that you get the attention of the media and convey a message that they can help you promote.
1) Remember journalists and producers are people AND professionals.
Journalists and producers dislike being interrupted at work at an inappropriate time by a disorganized person. Have a plan for the message you want to convey. Know what you are going to communicate before you communicate it. Also, find out when and how the individual journalist or producer likes to be contacted. A safe bet is to use email to pitch them, so you don’t have to worry about the timing issue.
2) Present your story so it is news, not blatant advertising.
Journalists and producers report news; they are not advertisers.
Think of angles for your pitch that can add a human element to your message. It is your job to know what is considered newsworthy. It’s always smart to take some time to monitor the stories being covered, so that you can find ways to make your story relevant to them.
3) Establish relationships with your contacts and know what they do.
Know who the journalists and producers are, what publications and shows they work for and what topics they report on. Journalists often cover specific beats and producers only work with specific shows. Don’t waste their time by pitching them a business story when they are involved with sports. Establishing relationships with reporters or producers well before you need their assistance makes your approach a mutually beneficial one. If you have a source for a story they are working on perhaps you can connect them. Though nothing is in it for you your willingness to help, making their job easier in the long run will make them remember you. It will be easier to get future coverage and far more likely that your material will be presented in the light you want it to be.
4) Remember there is a fine line between assertive and pushy.
You are going to have to make efforts to contact members of the media.
Whether you have established a relationship with them or it is your first time reaching out always use tact. If calling, introduce yourself and immediately ask them if they are on deadline. If not, and they have the time then you can introduce your client is and your story idea. Do not however, repeatedly call, email or otherwise try to contact them. If you reach them by phone and they say they are busy at the moment, politely schedule time to discuss your ideas with them at their convenience. Bottom line, be a professional, not a pest.
Could you include something here about the importance of reaching out to thank them after the story runs and how important it is to keep the conversation going? That would be another tip.
Working with media professionals requires a special touch. Mastering the technique pays off in terms of valuable relationships and positive media coverage for you and your business.
So what are the key takeaways from all this?
1. Journalists and producers are very busy people. You need to give them a reason to open and respond to your email.
2. Journalists and producers are interested in stories. They’re not interested in promoting your business just for the sake of it.
3. Creative presentation is more likely to garner attention than traditional press releases.
4. Relevance is key. Pitching to the right journalist is just as important as making your pitch stand out.
So if you want a massive increase in sales, you need a massive increase in exposure. The way you get it is to get publicity by appearing in the mass media. Follow these publicity tips and you will be on your way.
By the way if you have questions on pitching the media, I have created a One Hour Media Pitch Consultation, for those who just have something quick they would like to run by me.
If you are really serious about getting publicity for your book, product or non-profit, be sure to check out the Quick Fame System.
Don’t forget to sign up for the FREE special report shown on the home page of this blog, everyone loves the publicity tips in it.
Thanks for your time and I hope this blog post has helped you.
America’s Leading Media Pitch Coach.