Win Great Publicity By Doing It Yourself.

As America’s Leading Media Pitch Coach, I always follow what others have success with when they are doing their own publicity. Here is a success story you can learn from and follow when you are doing your own publicity and … Continue reading

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Things To Avoid When Doing Your Own Publicity And Using A Headshot.

One of the things often overlooked by people doing their own publicity is the importance of having a good head shot. One of the first things I do when I take new media pitch-coaching clients on is to see what … Continue reading

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How To Handle In Person Interviews When Doing Your Own Publicity.

Many of my clients ask for help handling in person interviews. These can be on radio, TV or even in person with a journalist or writer. When you are doing your own publicity for your company, interviews are going to … Continue reading

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Avoid These Subject Line Errors In Email Pitches When Doing Your Own Publicity.

I am an advocate of pitching media people such as producers, reporters and bloggers directly via email rather than using press releases. This is the key to success if you are doing your own publicity for your business. There is … Continue reading

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Twitter Tools To Help You Do Your Own Publicity.

Many of my coaching clients doing their own publicity are interested in learning more about using Twitter as a way to increase their visibility and make contacts. While I never advocate using Twitter as a substitute for targeted pitching, it … Continue reading

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Know How To Handle Yourself On Air When You Do Your Own Publicity.

OK, the big day is here, you are booked to be interviewed on a radio or TV show and you are really pumped. Being interviewed on radio of TV is one of the high points of doing your own publicity … Continue reading

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Know The Pros And Cons Of Print Media When Doing Your Own Publicity.

As America’s Leading Media Pitch Coach I have a regular stream of clients new to pitching the media in order to obtain publicity for their business. Most of these clients are interested in doing their own publicity in order to … Continue reading

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Press Releases Are Dying As A Way To Do Your Own Publicity.

The chorus of experts saying that press releases are dying as a way to promote your small business continues to grow. As America’s Leading Media Pitch Coach, I get my clients off the press release diet as soon as they … Continue reading

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How To Handle Phone Interviews As Part Of Doing Your Own Publicity.

All of my clients do their own publicity, and one of their favorite methods of getting publicity is to be interviewed by phone. This can be a radio show call in or even having a journalist interview you via phone. … Continue reading

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