This article will give you the most often overlooked tip on pitching the media. This way you can get on TV, radio or in a print publication talking about your book, small business, tech start up or small business. Getting this free publicity is easier than sending out press releases and in many cases more effective than paid advertising.
As America’s Leading Media Pitch Coach, I am immersed in the pitching process and I see what works and what doesn’t work. Unfortunately I see more of what doesn’t work than what does work when I look at the pitches. Sadly only 2% of all the pitches sent out are even read past the subject line. And only a tiny portion of those read are acted upon.
Fortunately my clients are in that “1% Club” that get booked. Let me share some of the most often overlooked media pitch essential that can move you closer to being booked.
First I want to point out a positive. More and more people have realized that you must use email to pitch, nothing else really works. Every time I do a survey of producers, editors, etc, the results always come back with 99% of the respondents saying they only want to be pitched by email. Once you try to pitch via phone and find yourself struggling to respond to voice mail or not sounding tongue-tied if you actually get someone on the phone, you will come around as well.
Probably the most overlooked media-pitching tip I can give you is to say that you must appeal to the self-interest of the media person you are pitching. You must make it easy for them to interview you and run your story.
If you send a reporter or producer a pitch with a good story idea and not much else, they’ll still have to take the time to do all the research, come up with an appealing story angle, pull together any graphics needed for the story, and so on. It’s a lot of work to cover your book, small business, tech startup or non-profit.
This is exactly why your pitches need to appeal to the self-interest of the media person.. Rather than saying, “Hey, cover me,” make it as easy as possible for the media person to book you for an interview. Give them the angle. Tell them how much time or space it will use, offer them the research and so on.
The point I’m trying to make is this: don’t leave it up to the media person to find interesting story angles about what you want to pitch. Give them great story ideas and powerful narratives. The less work they have to do, the likelier it becomes that they’ll cover book you for an interview.
You can also appeal to the media persons self-interest by talking about how the story will appeal to their audience and how much traffic you think will be in it for them. If you plan on helping drive traffic to the story, tell them how you’ll do it.
Of course coming up with the angle to pitch and putting the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.
First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.
Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.
If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.
If you have any questions, email me at email@example.com.
Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.
OK, thanks and good luck.
Edward W. Smith
America’s Leading Media Pitch Coach.