This article will give you the key elements to follow when pitching bloggers when doing your own publicity for your book, small business, tech startup or non-profit. Bloggers can serve as a stepping-stone to getting more wide spread publicity and/or allow you to reach a niche audience vital to your business success.
One of the first things you must recognize is that bloggers must be pitched differently than other media. Sending out press releases or links to YouTube videos is not going to cut it here. The same goes for pitching a print idea, such as an incredible interview opportunity or press release, to a blogger. If you are not familiar with the style of a blogger, start to read some of their posts so you can speak their language.
You also must recognize how a blogger relates to his audience. Most bloggers have a more personal relationship with their readers. They want stories and information that will resonate on a personal level with their particular audience. Make sure your blogger pitch shows how you would like the bloggers audience to react to it. Stress the human element behind the facts as it relates to that audience.
Be personal without being too personal. No you are not best buddies, so don’t try to act like you are. On the other hand, show you know the blog. If it fits, relate your current pitch to something the blogger covered before. The key is tailoring the pitch to the blog’s audience.
Keep your subject line short and sweet. Many times it helps to act like your pitch is a Tweet even though it won’t be. This forces you to keep it short and to the point.
Remember you are dealing with someone who is busy, busy, busy. Respect their time and only pitch something you are sure will be on target for them.
Of course coming up with the angle to pitch a blogger with and putting the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.
First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.
Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.
If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.
If you have any questions, email me at email@example.com.
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Free “Get Acquainted” Call
If you are considering working with me, I have a free gift for you.
We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.
Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.
Just email me at firstname.lastname@example.org and we can set up a time to talk on the phone.
OK, thanks and I look forward to talking to you.
OK, thanks and good luck.
Edward W. Smith
America’s Leading Media Pitch Coach.