Remember Editors Are Not Publicists When Doing Your OWN PR

When doing your own publicity for your book, small business, tech startup or non-profit you have to remember the media does not work for you. The media exists to please their audience not you. Many people new to doing their … Continue reading

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Use the 80/20 rule for massive publicity when doing your own PR.

This article will show you why you need to give up the “shotgun” approach to pitching and use the 80/20 rule to send targeted pitches to get publicity for your book, small business, non-profit or startup. This is especially true … Continue reading

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Key Media Pitching Steps When Doing Your Own PR.

This article will show you the key steps you need to follow when doing your own PR in order to get publicity for your book, small business, startup or non-profit. Getting on TV, radio or in print to promote yourself … Continue reading

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