When doing your own publicity for your book, small business, tech startup or non-profit you have to remember the media does not work for you. The media exists to please their audience not you.
Many people new to doing their own PR, view the media as something they can use to get free advertising just by asking for it. Of course once you have made a few pitches you know better, but that is another story isn’t it?
Rather than give you my opinion as to why viewing the media as your puppet is a huge mistake, I think you would benefit from hearing the opinion of someone that is active in the media and is on the receiving end of many pitches.
Here is a link to an article by Kimberly Kleman, a working editor. The article is entitled Editor To PR People: We’re Not Publicists!
I think it is worthwhile reading and something to keep in mind as your craft your media pitches.
Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.
First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. “Get You Booked” media pitch.
Then I have the Quick Fame System to give you the tools to work up your own media pitch. This includes one on one phone coaching.
If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.
Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.
Free “Get Acquainted” Call
If you are considering working with me, I have a free gift for you.
We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.
Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.
Just email me at firstname.lastname@example.org and we can set up a time to talk on the phone.
OK, thanks and I look forward to talking to you.
Edward W. Smith
America’s Leading Media Pitch Coach.