This article will show you how to easily pitch the media to get publicity for your book, small business, tech startup or non-profit. Getting on TV or radio or being interviewed in print are the keys to building big profits at no cost.
The purpose of pitching the media is to be interviewed about your product or service and have the media carry it in their publication or run it on TV or radio. You see examples of this every time you watch TV or listen to the radio or look at an article online.
As America’s Leading Media Pitch Coach I have found that many people are afraid to pitch the media. They think they are in a one down position and the media will treat them badly. The truth is that the media needs you as much as you need them. The media needs news and things to interest their audience or else they are out of business. So approach the pitching process with the mindset that you are offering the media something of real value to them, which fact you really are doing.
For starters, forget about using press releases to pitch the media. They don’t work anymore as no one reads them due to staff cutbacks at the media outlets. You need targeted, focused pitches sent to a few choice outlets. Think quality vs. quaintly.
The first thing you must do when formulating a pitch is to decide on its objective. Are you looking to raise money for a startup, convert people to a particular viewpoint, build sales for a book, etc.? Formulating the pitch becomes much easier once you make that decision.
Once you have the goal for the pitch, you have to determine who is the right target audience for your message. Is it women with children, people interested in money, auto buffs, etc? This also makes formulating your pitch easier as you know who you want to talk to.
That decision leads you to the media you want to pitch. See how easy this is so far? You can now zero in on particular media outlets such as specific radio or TV shows that appeal to the audience you want to reach.
OK, lets start looking at the pitch itself. First you should plan on emailing it as opposed to trying to get someone on the phone. Phoning is just too complicated; you would have a hard time connecting with someone in a timely manner.
Look up the producer or Editor on the target publications website and get their email address. This is where you will send the pitch.
So now you are working on the subject line of the email. Keep it short and to the point. No more than seven words due to the large number of media contacts that use their cell phones to screen emails.
In the body copy, you want to flesh out the subject line a bit more, but don’t take more than three paragraphs to do it. Obviously it won’t be possible to explain everything, or mention every detail, so try to focus on what’s most important. Be sure to explain why you are a good person to be interviewed on your subject. You might have a personal connection to the subject, or your experience might give you something unique to say. Finally, explain what kind of interview it would be. Would it be short or long? Would it work best as a feature article, a news item, an interview, a comment piece, or something else? Would it fit into any regular slots?
Be sure to ask for the order in terms of asking the media contact to reach out to you and be sure to include full contact information in your email pitch.
Since almost all parts of the media now operate on a 24/7 basis, at least in terms of screening their emails, do not worry about the right day or time to send your pitch. Just get it going as soon as you are ready.
Here is the part where a lot of people blow it. Make yourself available to receive response from the media after you send your pitch. The media hates trying to contact someone who has pitched them and then find out they are not available. They will just drop you and you will lose your opportunity.
So there you have it, how to pitch the media for publicity easily. It wasn’t bad was it? You will find you have really good results if you follow this format and not be discouraged by getting bogged down in things you don’t understand. It is easier than you think providing you stay within the guidelines. I like to say that yes, 99% of all pitches strike out, but that is because 99% of all pitches are crafted using the wrong framework.
Of course coming up with the angle to pitch the pitch together is an art by itself. Very few people can do it if their book, small business, tech startup or non-profit is at unique. That is why I have several options to make it easy for your to book an interview in the media.
First I have introduced a new service. I have just started a media pitch writing service where I write the pitch for you. Information on this can be found here. Get You Booked Media Pitch.
Then I have the Quick Fame System so you can work up your own media pitch. This includes one on one phone coaching.
If you just want to run a pitch by me, you can book a One Hour Media Pitch Consultation.
Be sure to sign up for the FREE publicity tips show on the home page of this blog. Honestly, they are really good.
Free “Get Acquainted” Call
If you are considering working with me, I have a free gift for you.
We can spend 15-20 minutes chatting on the phone about your media-pitching situation. This “Get Acquainted” Call will be free and no pressure or obligation.
Many of my current clients have found this useful as a way of getting to know me and make sure my style works for them. I work with authors, small business owners, non-profits and tech startups, so I am sure we will have a lot to talk about.
Just email me at firstname.lastname@example.org and we can set up a time to talk on the phone.
OK, thanks and I look forward to talking to you.
Edward W. Smith
America’s Leading Media Pitch Coach.