Remember Editors Are Not Publicists When Doing Your OWN PR

When doing your own publicity for your book, small business, tech startup or non-profit you have to remember the media does not work for you. The media exists to please their audience not you. Many people new to doing their … Continue reading

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Authors, Maximize Your Book Sales By Asking These 12 Questions Prior To Being Interviewed About Your Book

This blog post will offer you some tips on what to do when contacted by a TV/Radio producer or journalist that wants to interview you about your book. As an author doing your own publicity and pitching the media being … Continue reading

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Why TV Producers Actually Laugh At Your Press Releases And How To Avoid It.

Photo Courtesy of theangiemartinezshow.com As America’s Leading Media Pitch Coach, I am constantly telling my clients to get away from doing press releases when doing their own publicity for a product, cause or book. Press releases cost between $400 and … Continue reading

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How To Decide If You Can Do Your Own Publicity For Your Small Business.

This blog post outlines how to decide if you can do your own publicity for your business, cause or product. Most small businesses realize the value of publicity and how it can leverage promotional funds to payback at a much … Continue reading

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Doing Your Own Publicity Will Be Easier If You Watch This Video.

I received a lot of requests for more information on how to do a press release from people doing their own publicity. So here is another video covering the subject. This video covers how to get you press release noticed, … Continue reading

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How Much Publicity Is Enough When Doing Your Own PR?

As America’s Leading Media Pitch Coach, one question I am asked almost daily is how much publicity effort on behalf of your business or cause is enough. I am in contact with TV producers, reporters and other people in the … Continue reading

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Business Publicity Success Is Built Upon Repetition.

You need to remember that it takes a number of attempts before your pitch registers with the media or consumers. As America’s Leading Media Pitch Coach, I help businesses understand that their publicity campaign takes time to build. This is … Continue reading

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Small Busines Owners; Don’t Be Afraid To Pitch Large Media Outlets For Publicity.

As America’s Leading Media Pitch Coach I deal with a lot of business owners who need help with their publicity campaign. Most small business owners do their own publicity campaigns in order to save money. Believe it or not, it … Continue reading

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Email tips for small business owners doing their own publcity.

Small business owners doing their own publicity should rely on email to do most of their pitching if they want to get the most out of their publicity campaign. Doing your own publicity can save you a lot of money … Continue reading

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Avoid these mistakes when talking to the media if you are doing your own publicity.

As part of you publicity campaign for you, you product or cause, you will have to call journalists on occasion. Or at least I hope you do, as that is a good thing. When you are doing your own publicity … Continue reading

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