Why Authors Should Not Use Press Releases To Promote Their Books.

This blog post will outline the main reasons press releases are not a cost effective method for authors to obtain publicity for their book. Press releases have stopped being read by the very people an author most wants to reach … Continue reading

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How To Use Your Elevator Pitch To Get Massive Publicity.

As America’s leading media pitch coach, I work with many different small businesses that have been frustrated in their attempts to get publicity for their company. This blog post will show you that you probably have almost all of the … Continue reading

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Why To Avoid Using Press Releases When Doing Your Own PR.

This blog post will give you yet another example of how press releases are ignored by the media and can actually result in you being banned from contacting them in the future. To follow up on my post of two … Continue reading

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The Truth About Doing Your Own Publcity,.

Photo courtesy of www.seolite.com This blog post will give you the real truth about what it is like to do your own publicity for your book, non-profit, small business or tech start up. If you are considering doing your own … Continue reading

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How To Make Your Press Release More Effective When Doing Your Own PR.

Image courtesy of shwe.org As America’s Leading Media Pitch Coach, I help small businesses; tech start-ups, authors and non-profits how do their own publicity. Press releases are the main vehicle for getting the word out for many of them, so … Continue reading

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Avoid Using Press Releases To Get The Highest Payback When Doing Your Own PR.

Photo courtesy of http://www.sxc.hu/ Doing your own publicity regardless if it is for a small business, non-profit or for a book is all about getting the most bang for the buck with limited resources. This post will give you the … Continue reading

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Avoid These Press Release Mistakes When Doing Your Own PR And Get On TV.

Photo Courtesy http://www.prdaily.com/ This blog post will offer advice on how to avoid the most common mistakes made by authors, small businesses and non- profits when preparing press releases as part of doing their own publicity. This will put you … Continue reading

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What Really Happens To Your Press Release When Doing Your Own Publicity.

This blog post gives a really humorous look at what really happens to press releases as opposed to what most business people think happens to their press release. If you are using press releases to do your own publicity for … Continue reading

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TV Producers Tell How To Pitch Them To Get On TV When Doing Your Own PR

Photo courtesy of National Press Club. This blog post will show you what actual national TV producers look for when booking guests and how they want to be pitched. You can hear it from the “horses mouth” today. This is … Continue reading

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Avoid These Press Release Mistakes And Get On TV By Doing Your Own PR.

Press releases are the main publicity vehicle most small businesses, tech start-ups, non-profits and causes trying to get publicity. The tragedy is that these are the organizations that have the most to lose if the press release bombs because they … Continue reading

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