Part of my work with clients doing their own publicity is to help them deal with lack of confidence and fear.
It is common to have these feelings when attempting something new such as doing your own publicity so if you are having these feelings as well, relax it comes with the territory.
One way you can deal with lack of confidence is to look back on something you have done well such as a press release. Consider how difficult doing your first press release was. You had to learn the format and procedures and then you had to adapt these things to fit the message you wanted to get out about your business. But you did it, so pat yourself on the back and tell yourself you can handle other challenges.
Fear springs from the unknown in many instances. We tend to fear what we don’t know and it applies to publicity as well. If you are feeling fearful about doing your own publicity, take steps to learn everything that is involved in it. That way you will know what is coming next in your efforts and you will be less fearful about it.
The absolute best method of dealing with lack of confidence and fear is to hire a media pitch coach. As America’s Leading Media Pitch Coach I have put together a great program that gives you everything you need to know about pitching the media. And it includes coaching to insure you use what you learn. Go to quickfamesystem.com right now for details.
Also, I take questions regarding doing your own small business publicity via email. Contact me at email@example.com.
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Thanks and good luck.
America’s Leading Media Pitch Coach