Conquer Fear When Doing Your Own Publicity.

Part of my work with clients doing their own publicity is to help them deal with lack of confidence and fear.

It is common to have these feelings when attempting something new such as doing your own publicity so if you are having these feelings as well, relax it comes with the territory.

One way you can deal with lack of confidence is to look back on something you have done well such as a press release. Consider how difficult doing your first press release was. You had to learn the format and procedures and then you had to adapt these things to fit the message you wanted to get out about your business. But you did it, so pat yourself on the back and tell yourself you can handle other challenges.

Fear springs from the unknown in many instances. We tend to fear what we don’t know and it applies to publicity as well. If you are feeling fearful about doing your own publicity, take steps to learn everything that is involved in it. That way you will know what is coming next in your efforts and you will be less fearful about it.

The absolute best method of dealing with lack of confidence and fear is to hire a media pitch coach. As America’s Leading Media Pitch Coach I have put together a great program that gives you everything you need to know about pitching the media. And it includes coaching to insure you use what you learn. Go to quickfamesystem.com right now for details.

Also, I take questions regarding doing your own small business publicity via email. Contact me at edsmith@americasleadingmediapitchcoach.com.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach

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Don’t Push Your Product Too Hard When Doing Your Own Publcity.

Pitching the media is not about directly selling your product or service. Yes you want to save on advertising money for your business and publicity can do that, but you have to be very careful how you execute your publicity campaign.

In most cases you are doing your own publicity in order to sell your product or service. However, unlike advertising, you cannot directly push your product or service. Interviews and articles are not the right place to push the product hard. You need to let your expertise and knowledge gained around the product do the selling in a low key way. You must let your information speak for itself. By giving solid,useable information, audiences will automatically know how great your product or service is.

With publicity you draw the media and public into the story around your product or cause and expose them to it in a “soft sell” way. You look for ways the public can relate to your product, but not in a blatant “in your face” way.

The media knows that you are pitching your product or service because you want to sell it, so they are on guard for direct sales pitches. They are not in the business of selling your product and will tell you to contact their advertising department if you attempt to do so. Also they will not respond to further pitches if they determine that you are being too pushy about promoting your product or service.

So cool it and understand that the media will come your way if you play the game on their terms, and that means respecting their audiences desire for information, not a sales pitch.

If you are looking for the real secret to using publicity to promote your product while not appearing to sell it, go to quickfamesystem.com right now.

Do you have a question about pitching the media to promote your business? Email me at edsmith@americasleadingmediapitchcoach.com.

Please let me know what you thought about this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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When Doing Your Own Publicity, It Pays To Become A Source To The Media.

When you are doing your own publicity, it pays to become a source of information to reporters, producers and other media contacts. The results will go way, way beyond anything you can obtain from sending out press releases.

You want to be called if someone in the media wants to know something in your area of expertise. This makes it more likely that you will have a chance to get a mention of your business, product or cause. The more the media trusts you as an expert in your field, the more they will rely on you, so it just keeps feeding itself to your benefit.

So if you want to be called and asked about things in your field, why isn’t the media contacting you? In my work with producers, journalists, bloggers, etc, I ask them that question and here is what they tell me:

.You have probably not made any contact with them. You expect them to find you, rather than you finding them. Well if you want to speed up the process of being known, then introduce yourself. Send them an email, telling them who you are and what you can contribute. Don’t make it a sales pitch for your company or product, make it a pitch about your knowledge and expertise. That way you will get into their file of experts to contact and increase the odds you will be contacted.

.You duck the interview opportunities. When a reporter or producer calls, you better drop everything and make the time to deal with them or they will drop you as a contact. They have tons of people they can call and are doing you a favor.

.You aren’t listed on sites like http://www.helpareporter.com/,Profnet.com and ReporterConnection.com. These are key sites reporters and producers search for contacts to use as sources for interviews. Go to these sites and register and take the time to fill out the background information fully. The sites are free.

These are all key steps to help you do your own publicity and increase your exposure in the media. I urge you to take the steps outlined above as the outcome will really help move your publicity campaign along.

If you want to fast track your media pitching, go to quickfamesystem.com for information on my media pitch coaching program.

I love to field questions regarding pitching the media, so please email me at edsmith@americasleadingmediapitchcoaching.com.

Please leave me a message letting me know what you thought about this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How Much Publicity Is Enough When Doing Your Own PR?

As America’s Leading Media Pitch Coach, one question I am asked almost daily is how much publicity effort on behalf of your business or cause is enough. I am in contact with TV producers, reporters and other people in the media on a regular basis. So when I answer this question, I am not just speaking for myself.

You must keep at your publicity campaign if you want it to be successful. You can never do too much pitching and you can never get too much coverage for your business.

Publicity, like advertising needs repetition to be successful. Advertisers know that you don’t run out and buy their product the first time you hear about it. In fact you don’t even “hear” it the first time as it usually fails to make an impression. Advertisers run ad after ad, and of course finally you notice it. And then it works.

The same goes for PR, pitch till you can’t pitch any more. It will pay off in the long run.

Press releases must be sent out again and again. Media interviews must be conducted over and over. And of course articles discussing your business or cause should be appearing over and over.

And my media contacts say it does not bother them if your product is discussed in other media. As long as your story appeals to their audience, you are fine with repetition.

All of this doesn’t happen overnight. It takes work and lots of it. Of course it helps if you have the right system in the first place. If you want to cut down on the work involved in securing publicity on an ongoing basis, go to quickfamesystem.com right now.

I love questions related to small business publicity, media pitching and how to do your own publicity. Why not contact me at edsmith@americasleadingmediapitchcoach.com.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Give The Reporter What They Want When You Are Doing Your Own Publcity.

When you are doing your own publicity and you get a inquiry from the media do what they ask.

If you are contacted by a reporter or producer, listen carefully to what they are asking for and don’t try to change it.

You worked out sending out pitches and press releases, and now the big moment comes when you get a call back from someone in the media that is interested in what you have to say.

Here is where many people blow it. They try to force the conversation down the road they think is best for them and ignore or try to change what the media person wants to cover. This will not work, they will drop you fast. And you will probably not get a second chance with that person.

Go with the flow and take what you get. Even if you don’t get the coverage you want, you will establish yourself as a useful source with that media person. Chances are they will come back to you again and then you will have another chance to get into a story or segment that will help you.

Keep reading this blog for tip after tip on how to do your own publicity. I am America’s Leading Media Pitch Coach and I can help you with every step of your publicity campaign.

If you want to increase the odds that you will get solid hits and direct tie ins when contacted by the media, go to quickfamesystem.com right now.

Oh and I take email questions related to doing your own publicity, so contact me at edsmith@americasleadingmediapitchcoach.com.

Please leave me a message and let me know what you thought about this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Do A Press Release For Small Business.

Press releases probably make up the bulk of your publicity efforts when you are doing your own PR for your business. Given that it is your major activity, it is crucial that you get your press releases right.

As America’s Leading Media Pitch Coach, I work with my clients to get their press releases “smokin” to promote their business. You can benefit from some of the things I tell my clients about how to do a press release. Here are some key points:

.Make sure your press release covers the basics, who,what, where, when and why. Leaving any one of these out, sends you press release to the trash bin right off.

.Make it brief. Short and Sweet is hard to beat. In most cases a press release is really just an invitation to come to you for more information. There is no need to go in for a lot of detail in this first contact.

.Make sure your contact information is included in the press release. You will be surprised how many opportunities are lost because no contact information was included in the press release.

.Make the subject line tie in with the interests of the media you are trying to contact. Trying to be all things to all people will not work, shoot for a specific target.

If you really want to get your businesses media pitching going, go to quickfamesystem.com right now.

I take publicity related questions via email, so you can contact me at edsmith@americasleadingmediapitchcoach.com with a question. I will be glad to hear from you.

Please leave me a message letting me know what you thought of this post and what you would like to see covered in this blog.

By the way, here is a link to an article put out by the Daily Democrat, a paper in Woodland, CA. It gives specific information on how to submit a press release to them. I think you will find it helpful as most papers have similar criteria and you should learn what they are. Here is the link: http://www.dailydemocrat.com/ourtown/ci_22309569/smith-advice-submitting-press-releases

OK, good luck with your press release.

Edward Smith
America’s Leading Media Pitch Coach.

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Keep your media pitches short when doing your own publicity.

As part of your business publicity campaign, it pays to stick to the basics. And one of the basics is keeping your pitches short and to the point.

As America’s Leading Media Pitch Coach I make sure my clients learn the basics before moving on to the advanced pitching material. This approach insures a good solid pitch and good results.

Short and snappy makes everyone happy. That should be your motto for media pitching.

No matter who you are pitching, TV producers, reporters or even bloggers, make your pitch as short as possible.

Everyone you are pitching is listening because it is part of their job, but that doesn’t mean they have to listen to you. If you don’t get to the point fast, you will lose them and it takes a long time to get up to bat again.

You are not trying to make friends when you are pitching; you are trying to do business. So treat your pitch in a business like manner. If you are pitching via email make your headline tell the story and limit your body copy to two or three paragraphs. Phone pitches should be limited to no more than two minutes.

If you want to really want to take your pitching to a new level, go to quickfamesystem.com right now.

By the way, I take publicity related questions via email. Drop me a line at edsmith@americasleadingmediapitchcoach.com.

Please leave me message letting me know what you thought of this post and what you would like to see covered on this blog.

Here is an article by Coleen Debaise that has some good information on pitching. It is aimed at entrepreneurs, but I think you will find it useful no matter where you are coming from. http://www.entrepreneur.com/blog/225394

OK, good luck with your pitching and keep coming back to this blog, I have tons more to share with you.

Edward Smith
America’s Leading Media Pitch Coach.

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What To Do When Writers Block Stops You From Doing Your Own Publicity.

One of the most common problem people doing their own publicity run into is having “writers block” or not being able to generate ideas when they need to. It happens just when you are writing an important press release or media pitch.

As America’s Leading Media Pitch Coach, I help my clients get through this on a regular basis and get their publicity campaign back on track. Over the years I have developed a number of techniques that help you get going on a project. Here are a few of them:

.Know when you do your best work. Are you a morning person, then do your creative thinking then. Afternoons and evenings are just a waste of your time from a creative standpoint. Learn to budget your time so you are working on your publicity campaign when you are at your peak energy level.

.Just start writing. I don’t care if it is gibberish, I want you to get those keys moving. It sounds crazy, but once you start writing, even it is is material that does not make sense, something happens and good material starts to flow. This is something you have to try to understand how well it works.

.Brainstorm or exchange ideas with someone else. It doesn’t have to be a person who understands your product or cause, etc., you just need someone to bounce ideas off of. And even if they don’t have any ideas you can use, many times a new idea will come to you based on something that was suggested that was off the mark.

I hope these ideas help you next time you get stuck writing you press release or media pitch. They will work if you give them a chance and do not panic. One thing to avoid is drinking, or taking too much time away from the project you are having trouble with. These will just take you further away from your project. Stay with it and it will happen.

I take questions if you would like to email me at edsmith@americasleadingmediapitchcoach.com.

One of the best ways to avoid problems with doing your own publicity is to use the right system. Go to quickfamesystem.com right now for just what you need.

Please let me know what you thought of this post and what you would like to see covered on this blog.

By the way, Here is an article by Don Mahoney that has some additional information on how to cure writers block. It is aimed at authors, but will be helpful for use with your publicity material as well. Here is a link to the article: http://www.awaionline.com/2006/02/banishing-writers-block/

Thanks and good luck

Edward Smith
America’s Leading Media Pitch Coach.

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When Doing Your Own Publicity, Listening Is More Important Than Talking.

Most people involved in pitching themselves, their product or cause in hopes of obtaining publicity coverage make one big mistake. They think talking is the key to getting media coverage, when in fact it is listening that will get them the publicity they want. This is one of the key lessons in doing your own publicity.

Once you break through the clutter and actually get a reporter or TV producer on the phone, of course you make your pitch. But then the point comes where they make the big mistake. They try to “blast” their way into getting media coverage, instead of listening to the response from the producer. If they get an objection, they try to bulldoze over it and “force” the pitch unchanged.

What you should be doing when you hear an objection to your media pitch is to listen. And listen hard. What is the producer or reporter telling you they want, forget about what they don’t want. This is where you build the chance to go back to the person later with something they want, yet combines an element of what you want to get publicity for. So yes, you didn’t get what you wanted on the first go round, but you kept the door open for another shot. You have the start of a relationship with the person that can be built upon over time.

So instead of totally blowing the chance to get media coverage and perhaps damaging an important relationship, by listening and adapting, you can turn your pitch into a real win down the line.

I take questions related to pitching the media so email me at edsmith@americasleadingmediapitchcoach.com. I will be glad to hear from you.

If you are serious about getting media coverage for you, your product or cause, go to quickfamesystem.com right now.

Please leave me message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Pitch The Right Media And Person When Doing Your Own Publicity.

Pitching media to get coverage for you, your business or cause is hard enough without wasting your efforts on the wrong media or person.

I am America’s Leading Media Pitch coach and I help people trying to do their own publicity. Generally my clients are trying to save money on their publicity campaign, but other realize that they are the only ones that really understand what is unique about what they want to say. Prior to coming to me, most of these people found that they wasted a great deal of their efforts pitching the wrong media or even the wrong person in the right media.

Setting the issue aside of what the pitch itself is, selecting who and where to pitch is crucial to your publicity campaign. This issue does not come up in press releases as the person sending out the press release generally has very little control as to where it goes. This is your basic “spray and pray” approach used by most of the larger PR agencies.

But if you take the time to target media for pitching, you will find that you have a much higher degree of success in getting media coverage. However you must know who your real audience for your message is and find media that reaches them. For example, lets say you have a product aimed at car owners and want to reach them. Well, sending pitches to media such as The Food Network, or The Travel Channel won’t get you much action. However if you sent it to “Car Talk”(now going off the air), you might score a hit. Even a general morning show might work. You need to match the media to your target audience.

And then there is the issue of who to send the pitch to in the right media. For newspapers you send your pitch to a reporter, not the Editor. For TV it is the show producer, not the host.

If you have a question on publicity, just mail it to me at edsmith@americasleadingmediapitchcoach.com.

If you are interested in bringing you pitching up to speed, information on my coaching can be found at quickfamesystem.com.

Please leave me a message letting me know what you thought about this post or what I should cover on this blog.

Thanks and good luck.
Edward Smith
America’s Leading Media Pitch Coach.

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