As America’s Leading Media Pitch Coach I deal with a lot of business owners who need help with their publicity campaign. Most small business owners do their own publicity campaigns in order to save money. Believe it or not, it is actually more effective to do you own publicity, as no one knows your business like you do.
One of the most common issues I deal with is convincing small business owners that they really do have a good shot at getting publicity for their business in some of the larger media outlets.
The larger media outlets don’t have a bias against small business as far as giving them coverage, the main problem is that they don’t know that you exist. Of course that is where I come in, but more about that later.
I urge my small business clients not to be afraid to pitch the largest media outlets for the following reasons:
.These media outlets actually need you as much as as you need them. Larger outlets put out more material, and therefore need more material to pick from. Make sure you are available to be picked.
.They are aware their audience will get bored with them if they keep running the same old experts, and other sources of information. They want something new and you can be it.
.The rewards from getting publicity in the larger media outlets is much, much greater than from smaller media. Talk about “bang for your buck”, larger media is where it is at.
.It costs no more to pitch larger media than the smaller media. Back to that “bang for a buck” thing again.
.Sometimes thing drop into your lap if you make yourself available on short notice. On occasion a large media outlet will need a last minute guest or story because whatever they had scheduled, fell through. If you are an option, you might just get picked up to fill the gap. I don’t know how many times I have seen this happen.
So as a small business, don’t be afraid to pitch the biggest media outlets. They don’t bite, they will treat you just fine. The rewards are well worth the efforts and there is no reason not to pursue them.
Of course you need the right system to pitch them or the whole thing is a waste. Go to quickfamesystem.com to find out how you can nail them every time.
If you have any questions on publicity for your small business, email me at firstname.lastname@example.org. I would love to hear from you.
Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.
Thanks and good luck.
America’s Leading Media Pitch Coach.