Business Publicity Success Is Built Upon Repetition.

You need to remember that it takes a number of attempts before your pitch registers with the media or consumers. As America’s Leading Media Pitch Coach, I help businesses understand that their publicity campaign takes time to build. This is particularly true for press releases.

Any sales person will tell you that it takes a number of sales calls before you close the deal. And look at advertising, they hit you over and over again with the same ad. They do this because they know it takes awhile for their message to register.

So you need to be patient with your businesses publicity campaign. Keep sending out the press releases and pitches. Don’t keep switching messages if you think you message is on target. It simply a numbers game and sooner or later it will score.

If you have questions on your businesses publicity campaign, you can email me at edsmith@americasleadingmediapitchcoach.com.

And if you want to really score with your businesses publicity campaign go to quickfamesystem.com right now.

Please leave me a message and let me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach

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Small Busines Owners; Don’t Be Afraid To Pitch Large Media Outlets For Publicity.

As America’s Leading Media Pitch Coach I deal with a lot of business owners who need help with their publicity campaign. Most small business owners do their own publicity campaigns in order to save money. Believe it or not, it is actually more effective to do you own publicity, as no one knows your business like you do.

One of the most common issues I deal with is convincing small business owners that they really do have a good shot at getting publicity for their business in some of the larger media outlets.

The larger media outlets don’t have a bias against small business as far as giving them coverage, the main problem is that they don’t know that you exist. Of course that is where I come in, but more about that later.

I urge my small business clients not to be afraid to pitch the largest media outlets for the following reasons:

.These media outlets actually need you as much as as you need them. Larger outlets put out more material, and therefore need more material to pick from. Make sure you are available to be picked.

.They are aware their audience will get bored with them if they keep running the same old experts, and other sources of information. They want something new and you can be it.

.The rewards from getting publicity in the larger media outlets is much, much greater than from smaller media. Talk about “bang for your buck”, larger media is where it is at.

.It costs no more to pitch larger media than the smaller media. Back to that “bang for a buck” thing again.

.Sometimes thing drop into your lap if you make yourself available on short notice. On occasion a large media outlet will need a last minute guest or story because whatever they had scheduled, fell through. If you are an option, you might just get picked up to fill the gap. I don’t know how many times I have seen this happen.

So as a small business, don’t be afraid to pitch the biggest media outlets. They don’t bite, they will treat you just fine. The rewards are well worth the efforts and there is no reason not to pursue them.

Of course you need the right system to pitch them or the whole thing is a waste. Go to quickfamesystem.com to find out how you can nail them every time.

If you have any questions on publicity for your small business, email me at edsmith@americasleadingmediapitchcoach.com. I would love to hear from you.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Email tips for small business owners doing their own publcity.

Small business owners doing their own publicity should rely on email to do most of their pitching if they want to get the most out of their publicity campaign. Doing your own publicity can save you a lot of money and be more effective than using a PR agency, but you need to use the right system.

As America’s Leading Media Pitch Coach I am in contact with various members of the media on a regular basis and I get a lot of feedback from them as to how they would like to see the emails they receive from small business owners. Here are some of the points that are stressed by my media contacts regarding emails sent to them:

.Don’t use all caps when talking about your business in the subject line. This is key. I know you are excited about your business, but cool it and let your business speak for itself.

.Same thing about exclamation points. Yes, your business and product is exciting but it is just off putting to someone who is just hearing about your business and products for the first time.

.Put the key point in the subject line. You have important information about your business, so don’t hold back. Hit them with your best shot in the subject line. It may not be seen if you bury the information about your product in the body copy of the email.

.Double check your spelling and grammar. You are a pro and have a great product, but if your email looks unprofessional, it will be deleted.

.Say thank you and please. These media people are human to. And they don’t owe you anything. Be polite when you are emailing them about your business.

So keep these points in mind when you are emailing a pitch about your business and you will find you get a much better response.

If you have any questions about doing your own publicity for your business, email me at edsmith@americasleadingmediapitchcoach.com. I would love to hear from you.

Be sure to check out quickfamesystem.com if you want to take your pitching to a new level and stop wasting your time and publicity budget.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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When doing your own publicity, know the life you are aiming for.

What will your life be like when you’ve achieved your publicity goals? Here is how you can start living your dreams today. If you are doing your own publicity for you, your product or your cause, this is key.

First you need a dream, a vision of the life you wish to live at that point. And that dream needs to be very specific and clear. We talked about the need to have specific goals, so once you have the goal, translate it into dreams as a way to motivate you in your PR efforts. You need to know how do you intend to reach that publicity goal and what obstacles stand in your way and goal based dream give you a positive emotionally charged path to reach them.

And if you are serious about making your media pitching as totally focused as your dream, go to quickfamesystem.com right now.

If you have a publicity related question, email it to me at edsmith@americasleadingmediapitchcoach.com and I will be glad to give you my opinion.

Good luck
Edward Smith
Americas Leading Media Pitch Coach
518-532-9327
edsmith@americasleadingmediapitchcoach.com

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Avoid these mistakes when talking to the media if you are doing your own publicity.

As part of you publicity campaign for you, you product or cause, you will have to call journalists on occasion. Or at least I hope you do, as that is a good thing. When you are doing your own publicity this is a make it or break it thing, so listen up.

As America’s Leading Media Pitch Coach dealing with journalists falls in my area of expertise, so listen to me I can help you.

I won’t go into all the reasons you might have for calling a journalist, but regardless of the reason, certain rules apply. You must follow these rules or you will find yourself cut off from contact with the journalist and not know the reason why. Here are the rules:

.Be sure you know why you are calling. This seems crazy, but you have no idea how many people pick up the phone and lose any idea why they did so. It is annoying and embarrassing and any chance you had of coming off as an expert just disappeared.

.Keep is short and sweet. Don’t try to make friends here, just get the information across and get off the phone. If the journalist asks you to stay on a discuss things further, fine, but they are usually on a deadline and don’t have time to go beyond the subject at hand.

.For God’s sake, call them back! If you get a request to call a journalist back, do so immediately. You could lose the whole thing by waiting as the journalist may move on to someone or something else for lack of your information.

Now if you really want to master how to talk to the media, you can contact me at edsmith@americasleadingmediapitchcoach.com to discuss coaching. Also you can go to quickfamesystem.com for more information on pitching.

Mickie Kennedy has more information on talking to journalists at http://www.ereleases.com/prfuel/how-to-not-make-a-journalist-hate-you-when-you-call/

Please leave me a message and let me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach

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Why media outlets ignore your press releases

As America’s Leading Media Pitch Coach I see dangerous mistakes people make that ruin their chances of getting media coverage when they do their own PR.

Getting media coverage for you, your product or cause can actually be relatively easy, but for most people it ends in frustration and failure. Most people use a press release as their primary vehicle in their publicity campaign. That in and of itself is a big mistake, but lets set that aside and concentrate on the mistakes most people make in press releases that result in their being ignored.

Steve Strauss of USA today wrote an interesting article that touches on some of the problems people create for themselves with their press releases. Here are some of the issues he touches on:

.Your “hook” does not get our attention. What is important to you is not necessarily important to the media and of course the ultimate audience of the media. You need to think in terms of the media’s audience and talk to them in a meaningful way.

.You faxed the press release. No, no, no, no faxing. Everyone today uses email as their exclusive way of communicating. Fax messages are just used to tout scams today and are pretty much ignored.

.By their very nature, press releases are not personalized. Personalization is the key to getting your pitch reviewed. You need a hook that targets one particular person in one particular media outlet. Otherwise no one cares and your efforts are wasted.

Now if you are serious about learning to pitch the media correctly and want to end the waste of time and money you are dealing with, go to quickfamesystem.com right now.

The full article by Mr. Strauss can be found here: http://www.usatoday.com/story/money/columnist/strauss/2012/12/16/steve-strauss-getting-publicity/1770423/

So remember getting media coverage for you, your product or cause is not impossible, in fact it is almost easy if you use the right system. You really don’t have a lot of competition once you begin to do it right as so few people break through. Doing your own PR can save you a lot of money and be more effective than hiring an agency, but the key is doing it right.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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Avoid These Press Release Misconceptions

As America’s Leading Media Pitch Coach, I know a lot about press releases and I learn more every day. As you probably know, press releases are the number one method used by individuals, companies or causes to gain publicity. Given the heavy use of press releases, it is reasonable that there are a lot of misconceptions about how to use them. These are even more common among people doing their own publicity in order to save money.

This blog post will address several of the most common misconceptions about press releases, so you can move forward with a clear understanding of how to use them in the most effective manner.

Here are two misconceptions about press releases to be aware of:

· A good story line will always get the attention it deserves. Well life isn’t fair and neither is press release story line pick ups. Sometimes a great story line gets picked up and sometimes it doesn’t. And it may not have anything to do with the quality of the press release. What does work is sending out the same story line several different times in a row. For some reason the same press release will get noticed on the third distribution, even though it is identical to the two prior distributions. Persistence pays, so don’t give up if you do not get any bites on your first distribution attempt.

· Press release are being replaced by \social media such as Twitter. Well maybe five years from now, but not today by a long shot. Press releases are viewed as serious business topics and are treated as such. Twitter has a aura of being about what you had for lunch. Yes, you can build relationships over time on the social media but as soon as you start talking business via Twitter, you will find you lose your new Twitter fiend pretty fast.

So when it comes to press releases, stick to the basics and hang in there. No one tool is the key to getting you, your company or cause, but press releases should be part of your tool kit, no matter what you are doing in the publicity area.

I take email questions about publicity if you would like to ask me something. Just fill out the form on the front page of this blog and I will get back to you.

Feel free to let me know what you would like to see covered on this blog via the comment section of the blog. I love to hear from my readers.

Thanks for your time and good luck.

Edward Smith
America’s Leading Media Pitch Coach.

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How To Use Twitter To Help Your Pubicity Piching When Doing Your Own Publicty.

Although the use of social media is over rated as a way to promote you, your product, company or cause, there is a place for it in your public relations campaign,. As America’s Leading Media Pitch Coach, I encourage my clients to have Twitter accounts and begin to use it as a way to set up relationships with journalists. This is particularly true when you are doing your own publicity.
Now the key here is the words “begin to set up”. Twitter is not for direct pitching. Pitching is still best done through email.

Still in certain circumstances, Twitter can “grease the skids” for your email pitch. Given these reservations lets look at some of the things you need to do to use Twitter in this manner.
Here are some steps you can take to begin to use Twitter to help your media pitching that I saw in a post by Sandra Beckwith on her blog:

· Make a list of who you need to follow on Twitter to help your publicity. Study who you want to reach and who is already “talking” to that group of people.
· Start to follow these key contacts on Twitter and get their attention. Retweet their Tweets and establish a dialogue with them on their subject area.

· Make sure your Twitter profile reflects the image or content you want to be known for. People will begin to research who you are and you need to reinforce the image you wan to project in order to get the publicity you are looking for.

Ms. Beckwith’s post can be found at buildbookbuzz.com. Although the post is focused on promoting books, it is worth reading as the information translates to all types of publicity.

Have a question about doing your own publicity? Feel free to email me at: edsmith@americasleadingmediapitchcoach.com.

You might enjoy my other blog that focuses on how to get on TV. It is at http://americasleadingmediapitchcoach.com/.

If you want to move your media pitching skills to the next level right now, go to quickfamesystem.com for a special deal.

Please leave me a message letting me know what you thought about this post and what you would like to see covered on this blog. And of course you can email me as I mention previously.

Thanks and good luck.
Edward Smith
America’s Leading Media Pitch Coach
edsmith@americasleadingmediapitchcoach.com.

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How To Increase The Effectiveness Of Your Press Release by Ten Fold

Press releases are a key tool for many of those doing their own publicity. As America’s Leading Media Pitch Coach one of my jobs is to help clients maximize the effect of their press releases.

How would you like to increase the effectiveness of your press releases and move your publicity campaign along dramatically? And how about being able to do this without much extra effort and no extra cost? Got you eh? Read on.

The way to increase the effectiveness of your press releases is to include visuals in them. It is that simple. And the results are incredible. You get almost ten times the effect, just by including a visual in them. This visual can be a picture, video, PDF or even a power point presentation. Yes, even the lowly power point presentation works to help you press release. And the more of these different visual elements you include in your press release the more effective it becomes.

It turns out that people like visuals and more and more people used to dealing with visuals are on the receiving end of press releases these days. So it makes sense visuals in press releases are an idea whose idea has come.

Michael Sebastian posted an article on Ragan’s PR Daily covering how visuals increase the effectiveness of press releases in more detail. You can access this article here: http://www.prdaily.com/Main/Articles/13262.aspx.

By the way if you are interested in getting on TV as part of the publicity campaign for you, your product, cause or company, then you owe it to yourself to check out my other blog at http://howtogetontvandbecomefamous.com/

And if you are serious about improving your media pitching skills go to quickfamesystem.com right now for a special offer.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck
Edward Smith
America’s Leading Media Pitch Coach.

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How To Make Sure Your Publicity Interview Is Actually Used To Get You Publicity.

It ain’t over till it’s over. Remember that when you get a chance to be interviewed and talk about you, your product, cause or company as part of your public relations campaign. You have to do everything right through the whole interview process or you can lose the whole thing.
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As America’s Leading Media Pitch Coach, one of the most frustrating things I see is to have a prospective client come to me with a sad story of how they lost a great interview due to some minor mistake during the interview process. It may look simple but there are lots of little things to keep in mind from the time you are contacted about a possible interview all the way through and after the interview.

Dorothy Crenshaw made an interesting post on her blog at Crenshaw Communications that talks about this issue. Here are some of the points she makes in the post:

· Return calls from a reporter or producer regarding a possible interview ASAP. You can never be too fast on this; on the other hand it is easy to be too late.

· Be clear in your response to questions. Avoid buzzwords, jargon, etc. Speak in terms that the audience for the interview will understand.

· Get your plug in. Make sure you mention your background, website, product, etc at the beginning and end of the interview, so you insure you will get a plug out of it. That is what it is all about isn’t it?

So be aware that every step of the interview process is a step where you can be eliminated from the process. You know you don’t get these opportunities every day, so make sure you are up to speed on how to do an interview.

Ms. Crenshaw’s blog post can be found at http://crenshawcomm.com/news-blog/impressions/

If you are serious about really knocking it out of the park during a media interview, you should go to my other blog http://howtogetontvandbecomefamous.com/ and also visit quickfamesystem.com right now for a special offer.

Please leave me a message letting me know what you thought of this post and what you would like to see covered on this blog.

Thanks and good luck
Edward Smith
America’s Leading Media Pitch Coach.

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