How To Write Great Headlines When Pitching The Media.

This article will show you the key elements you need to build into your headline when you are doing your own publicity and pitching the media. This will result in huge publicity for your book, small business, non-profit or tech … Continue reading

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Save Money On Press Releases When Doing Your Own Publicity.

The use of press releases by businesses has been declining in recent years as shown in the chart above. The reason for this is that businesses have to cut back on expenses now and press releases have lost their effectiveness. … Continue reading

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Save Money On Press Releases When Doing Your Own PR.

Here is how you can eliminate press release distribution costs when you are doing your own publicity and still get the media exposure your company deserves. Press releases have become too expensive to use on a regular basis for many … Continue reading

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You Don’t Have To Be “Wired In” When Doing Your Own Publicity.

One of the questions I hear quite frequently from business people considering doing their own PR, is if they have to know people in the media in order to get coverage. No, you do not have to be “wired in” … Continue reading

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When Doing Your Own Business Publicity, Use Multiple Pitches.

I coach a number of small businesses that do their own publicity. Doing their own publicity saves the business tons of advertising money. In addition, when it comes to developing a pitch, no one understands what to say better than … Continue reading

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